Lufthansa Consulting Welcome GAMS General Airline Management Simulation Franzen Airline Management...

Lufthansa Consulting

Welcome

GAMS

General Airline Management Simulation

Franzen Airline Management Training

in cooperation with:


A simulation developed and designed by


and

Unicon Management Systems


General Airline Management Simulation

Pilots train using simulators -why not managers?

The General Airline Management Simulation (GAMS) is a computer- based simulation with the aim of developing airline management skills.


About this presentation

Overview

Scenario

Seminar procedure

Decisions

Results

Planning Tools

News & Information

Feedback

This presentation is designed to inform you about the key issues of GAMS. You will have the choice between a comprehensive overview or the possibility to look closer on special items. The menu on the left side will give you the options.

Please make your choice and press one button


About the simulation

GAMS is designed to train managers and potential managers of the air traffic and air traffic related industries in how to manage an airline.


Scenario

GAMS is a computer simulation reflecting 3 to 5 airlines competing in the same market.

Teams start from an initially identical position, taking over management functions for their virtual airline.


Interacting Decision Variables

GAMS is mainly built on four interacting decision variables:

Teams can only influence decisions within their company, but have to take into consideration the other three variables at the same time.


The route system

The simulated airlines have their base in Frankfurt and operate on 4 different routes in hub-and-spoke system.

All airlines transport passengers and cargo.

Opening new routes is not possible, but focussing on single routes or target groups is.


External Influences

Nearly all external influences which can affect real airlines can be simulated with GAMS:

$We are on StrikeSlots

slot limitations strikes currency fluctuations bad weather

conditions ...


The seminar procedure

GAMS is simulated over several periods. After a briefing and introduction into the system the procedure follows a circle:results

decisions simulationbriefing

data

data

decisions simulation results decisions ...


Decisions to be taken

Teams fill in all relevant decisions in the participant system.

On the following pages you can see 3 out of 5 decision registers that participants have to fill in.


Decision Data Market 1 Destinations

Decisions about:

advertising sales promotion sales

representatives market research

reports


Decision Data Market 2 Routes

Decisions about:

prices service public relations call for tender open tenders


Decision Data Aircraft

Decisions about:

frequencies checks purchase/sale

of aircraft charter in and

out suspension of

operation


Results

After a period has been simulated the results of the period can be generated in form of various reports.


Example: Route Results

Participants can analyse route results by different

profit contributions !


Example: Market Report

Demand, turnover, and load factors are shown for each route and both cargo and passengers !


Planning Tools

To gain more accurate information GAMS offers two powerful planning tools:

precalculation testmarketing


Planning Tools: Precalculation

Within this interface participants can take all their decisions plus an assumption about the expected demand.

Under this assumption teams can generate all reports giving an exact overview about all cost involved and information about the relationship between cost and expected turnover.


Planning Tools: Testmarketing

The testmarketing allows to predict the effects of each single marketing instrument on every special market sector in a range of +/- 10%.

The results help to create a sensitive marketing-mix.


News and Information

Actual news and information can be published in every period and have always the possibility to influence the existing scenario.

In addition teams receive extra news in form of press releases announcing actual developments of politics and the market.


Feedback of participants

At the end of each seminar participants reflect their performance as airline in a short presentation.


Feedback of instructors

Instructors give their feedback in a final presentation supported by a selection of more than 60 different graphics.

Offer Passengers (seats)

0

50.000

100.000

150.000

200.000

250.000

300.000

350.000

400.000

0 1 2 3 4 5 6 7 8 Period

Seats

Demand

Company 1

Company 2

Company 3


GAMS seminars were carried out with participants from:

AerospatialeAir AsiaAirbus Industries ToulouseAir Canada Air ChinaAir FranceAirline BusinessALENIAAir New ZealandAll Nippon AirwaysArabella Hotel ConsultAsia Pacific AirAsian ShippingAugsburg AirwaysAustrian Airlines

BAE SystemsBangkok AirwaysB. L. A. S.Bombardier Regional Aircraft Div.British Aerospace

Cathay Pacific AirwaysCargolux Commercial AirwaysCopenhagen Airport

Daimler Benz Aerospace AirbusDassault AviationDelta Airlines

INESCInterot Airways

Jet Airways (India)KLM Royal Dutch Airlines

LOT Polish AirlinesLTU SüdLuftfahrtbundesamtLufthansa CitylineLuxair

Manchester AirportMasAIr Cargo AirlineMeier's Weltreisen Merpati Air Mexicana Airlines

NORDAM Group

Ogilvy & MatherOGMAOlympic AirwaysOman Aviation ServicesOnur Air

Philippine AirlinesP.T. Airfast Indonesia

Rockwell CollinsRolls-Royce

Saab AircraftSAETASaudi Arabian AirlinesSASSempati AirSerunting AirSichuan AirlinesSNECMASouth African Express AirwaysSpanairSteigenberger ConsultingSunExpress

Tampa AirlinesTower AirTransportes aereos pegaso

United AirlinesUniversität Köln

Varig

Xijiang Airlines

Yemenia Yemen Airways

Yunnan Airlines

Delta Air RegionalflugDeutsche Lufthansa DG BankDHL Worldwide Express

EDSEdec CorporationEmbraerEmirates AirlineseuresasEurocopter DeutschlandEuropean Investment BankEuropean Business School

Fachhochschule BraunschweigFachhochschule HeilbronnFachhochschule MünchenFachhochschule KölnFachhochschule WormsFinnairFlughafen DüsseldorfFlughafen FrankfurtFlughafen WienFokkerFrere Cholmeley

Gambia Airways Grand Air Philippines

Hainan Airlines


Dr. Wolfgang FranzenTel.: +49 7351 29 691Fax: +49 7351 31 017e-mail: [email protected]

Airline Management TrainingDr. Wolfgang FranzenKoehlesrain 9288400 BiberachGermany

[email protected]

Are you interested?

We offer GAMS as:

open seminar or in-house seminar

Please contact us:

Contacts


Thank you!

Lufthansa Consulting Welcome GAMS General Airline Management Simulation Franzen Airline Management...

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