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  • A Modern Tale of Classic Luxury

    TREVI LP-40052M

  • Lucien Piccard, a brand enriched in heritage and classic, timeless style was founded in 1923, in Switzerland. Many generations have chosen Lucien Piccard for their superb artisanship and innovative design. For over 90 years, Lucien Piccard timepieces have

    been worn on the wrists of royalty, dignitaries and celebrities worldwide.

    Lucien Piccard watches today reflect back on a rich watchmaking heritage, incorporating the precision craftsmanship and classic design elements of the brands

    DNA with updated highly stylized contemporary aspects. From the meticulously designed dials with applied numbers and multi-layered detail to the generously

    appointed cases, you will prize the modern, yet classic luxury of a Lucien Piccardtimepiece.

    A Modern Tale of Classic Luxury

  • Selection and variety of 30-40 new collections per year with minimal quantities consisting top of the line automatic, mechanical, and quartz timepieces.

    ACROPOLIS LP-40021A | SULTAN LP-40010A

  • Introduction of new and rare Limited Edition styles for the ultimate watch enthusiast making them must-have collector pieces.

    COSMOS LP-15071 | MATADOR LP-15039

  • Mens & Ladies styles in premium grade stainless steel with gold-tone plating options, stainless steel link bracelets and genuine leather straps, use of Austrian crystals, elegantly

    patterned dials and stunning two-tone finishes.


  • Predominantly male line. 70% male demographic. Ladies styles make up about 30% of the SL line.


    Lucien Piccard customer base is 70% male vs. 30% female starting at 30 years of age and older. Mens styles ranging in 42mm - 46mm case size, Ladies 32mm - 39mm.

    MORANO LP-14084 | ELISIA LP-16353

  • Majority of the line will range in price points of $69.99 - $199.99 USD

    Automatic & Mechanical: start $129.99 - $349.99 Limited Edition styles | Quartz: $69.99 - $149.99

    PARAGON LP-40036A | MORGANA LP-40006M | VALARTA LP-40009

  • 3701 S. Flamingo Rd. Suite 100 Miramar, FL 33027 | 954-985-3827