Luca Cioletti Mobile Developer Conference, Stockholm 100610
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Gian Luca Cioletti Business Development Forum Nokia EMEA Forum Nokia Developer Services
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Luca Cioletti Mobile Developer Conference, Stockholm 100610
Transcript of Luca Cioletti Mobile Developer Conference, Stockholm 100610
Gian Luca CiolettiBusiness DevelopmentForum Nokia EMEA
Forum Nokia Developer Services
Who am Ioriginally from Florence, Italy
been living for 25 years in Finland
degree in Electronic Engineering
degree in International Business Management
over 16 years of experience in international business
an executive and professional in the Telecom industry,
a strategic thinker,
a visionary and inspiring Leader,
a consumer,
a human being
more about me on www.linkedin.com/in/gianlucacioletti
Worldwide Mobile Terminal Sales to End Users in 1Q10 (Thousands of Units)*
Company1Q10 Units 1Q10 Market Share (%)
Nokia 110,105.6 35.0
Samsung 64,897.1 20.6
LG 27,190.1 8.6
RIM 10,552.5 3.4
Sony Ericsson 9,865.6 3.1
Motorola 9,574.5 3.0
Apple 8,359.7 2.7
ZTE 5,375.4 1.7
G-Five 4,345.0 1.4
Huawei 3,970.0 1.3
Others 60,418.1 19.2
Total 314,653.50 100.0
Company1Q10 Units 1Q10 Market Share (%)
Symbian 24,069.8 44.3
Research In Motion 10,552.6 19.4
iPhone OS 8,359.7 15.4
Android 5,214.7 9.6
Microsoft Windows Mobile 3,706.0 6.8
Linux 1,993.9 3.7
Other OSs 404.8 0.7
Total 54,301.4 100.0
Worldwide Smartphone Sales to End Users by Operating System in 1Q10 (Thousands of Units)*
*Gartner
Who is FNDC?
Forum Nokia and Developer Communities (FNDC) is dedicated to supporting third-party developers and publishers who bring locally and globally relevant content to Nokia devices around the globe.
Very active developer community with over 1.7 million unique visitors per month
Source: Forum Nokia, February 2010
Americas15.8%
EMEA 50.3%
Rest of Asia
17.7%
India 7.2%
China 9.0%
Forum Nokia Serves Developers and Publishers
Native apps for great performance: build with Nokia Qt SDK native applications with great portability Games. Productivity. Utilities.
Web apps, Web SDK the easiest way for web developers to create mobile apps: Web
(HTML/CSS/JavaScript]
Java apps for hundred of millions of devices: Java J2ME
BusinessCity Guides & MapsEntertainmentMusicNews & InfoPhoto & VideoReferenceSocial NetworksSportsUtilities
ApplicationsActionAdventureArcadeCard & CasinoEducationPuzzleSportsStrategyTriviaWordCity
Games
MusicPodcastsVideo
Audio/Video
RingtonesThemesWallpapers
Personalization
Phones(S40)
Basic devices for the masses.
Devices, clarified
Smartphones(Symbian)
Democratizing the smartphone.
Computers(MeeGo)
Leading the evolution of mobile computing
Develop Java apps Develop Native Apps (Qt)
Develop Web Apps (WRT+Ovi)Develop Web Apps (WRT+Ovi)
Develop Native Apps (Qt)
C++ based Qt for mobile app development.
Based on Qt Creator 2.0 IDE.
Supports S60, Symbian & MeeGo.
Introduces Qt access to selected device functions through new Qt APIs for mobile development.
Nokia Qt SDK 1.0Overview
Beta Available Now
Nokia Qt SDK 1.0A world class tool
Create. A complete IDE, based on Qt Creator
Simulate. Fast, easy to use and lightweight simulator.
Install. All in just one package. Easy to customize and update.
Beta Available Now
• Develop web widgets using popular development tools WRT plug-in 2.0 for Aptana Studio WRT Extension for Adobe Dreamweaver WRT plug-in for Microsoft Visual Studio
• Create, develop, test, previewand deploy WRT widgets for millions of Nokia devices Easy transition from web design
to widget development Designers and developers
collaborate easily
Turning Web Designers Into Widget Developers
WidgetsWRT plug-insand extension
• Ovi app wizard is a fast, easy and free way to mobilize and monetize your web content (in RSS/Atom format) for Ovi Store– Free to use. No registration fee– Open to all businesses and individuals– No programming skills required– Only takes minutes to create– Apps delivered into Ovi Store within 24 hours of submission – Distribute apps that work on nearly every Nokia handset to millions
through Nokia’s Ovi Store
http://ovi.com/appwizard
Ovi App Wizard
Reach millions of consumers worldwide using Java™
Mobile Java™ applications offer you the opportunity to create rich, sought-after applications for mobile phones. Nokia offers the most comprehensive support for Java technology in the world’s most-popular mobile phones.
Technical Support
Global Community
Business Opportunities
3rd Party
Software
Developers
Forum Nokia provides technical and business resourcesthat support mobile developers
Global Availability
30 Languages
Largest Range of Devices
Local Relevance
Payment Methods That
Work for Consumers180+
Countries 100+
Handset models can get Ovi Store
content
Content from
80 Countries and
counting
Including operator
billing with
75 Operators
Ovi Store Designed for Scale, Built to Sell
Around 1.7 million downloads per day = 22 downloads/second
Each active user is still averaging 8.5 downloads per month.
60% of daily visitors are repeat visitors
Average download activity: 12 content items per customer
Most prominent devices were all touch models: N97, N97 mini, 5800 XpressMusic, and 5530 XpressMusic
The top downloading countries from Ovi Store in alphabetical order are: France, Germany, India, Indonesia, Italy, Russia, Saudi Arabia, Turkey, UK & Vietnam
How Consumers Are Responding*
Offscreen Technologies: Over 25m downloads
Digital Chocolate: 4M downloads
Pico Brothers: over 2.5M downloads
Herocraft: over 1.8M downloads
mForma Europe Ltd. over 1.6M downloads
eBuddy, Shazam, Polarbit, Numo and Nimbuzz: over 1M downloads
More success stories: http://blogs.forum.nokia.com/blog/ovi-publisher-successes
Ovi Publisher Success Stories*
Creating Strategic Relationships Around Ovi Services
MAPS GAMES MUSIC MEDIAMESSAGING
Adding Value to Devices Finding Services
for the Future
Creating Outstanding Experiences for Consumers
…And Much More• Finding 3rd Party Innovation
• Helping to Create Opportunities
• Discovering the next new thing
Very active developer community with over 1.7 million unique visitors per month
eLearning &Webinars
DeveloperNewsletters
Discussion BoardsWikis, Blogs
www.forum.nokia.com
Nokia and OVI Store in theNordic markets
Ovi Store marketingRecommended section
•Nokia will commit to promote local apps in own media and on the Ovi Store, main section (Recommended).
•Position 3 and 4 of the main Ovi Store view are controlled by the local Nokia team to promote local apps on a rolling basis.
•More positions will be controlled locally moving forward.
Ovi Store marketingNokia.local pages
XML based banner showing relevant content to Danish users. Note that this XML feed will be used
by external partners as well (operators,…) =
more visibility for your apps
•Promo banners on nokia.local main pages on a rolling basis for OVI Store and local apps.
Fixed banners
Ovi Store marketingATL/BTL campaigns
•We will continue to do large 360 ATL/BTL campaigns including Ovi Store. They will of course include local content.
•Examples:-OVI Store TV spots inc local apps-BTL material including local apps
•There are more campaigns planned in 2010 including Ovi Store.
Pre-installs•Nokia will preinstall launchers in
its devices from start. These launchers consist of the app logotype and a direct link to Ovi Store to download the item.
•Our objective is to add up to 10 local app. launchers per country in every device shipped moving forward.
•This is a great opportunity to secure the distribution of your apps.
What are you waiting for?Get started now! www.forum.nokia.com
Apply for Launchpad membership at the following link: www.forum.nokia.com/Premium_Services/Forum_Nokia_Launchpad.xhtml
For support regarding the Launchpad membership: [email protected] Register yourself and start to submit your content to OVI Store www.publish.ovi.com For support regarding the OVI Store: [email protected]
Develop for OVI Store• Create an app in 10mn: Ovi App Wizard – easy-creation-tool (based on existing
RSS feeds) for both widgets and Java apps ensuring wide compatibility
http://appwizard.ovi.com/• Customize your app more using WRT web standards. All devices supporting Web
Run Time (web based apps low dev cost, max. exposure)
http://www.forum.nokia.com/devices/matrix_webruntime_1.html
• For more advanced apps, use Qt to develop for Nokia devices (Symbian or Meego).
Learn more
http://www.forum.nokia.com/Technology_Topics/Development_Platforms/Qt/ • Get the SDKs
http://www.forum.nokia.com/Tools_Docs_and_Code/Tools/IDEs/Nokia_Qt_SDK/
•Key contact person in Forum Nokia Nordics: [email protected] •Key contact persons in Nokia Nordics:
[email protected], [email protected]
•All Nokia devices are categorized here
http://www.forum.nokia.com/devices/matrix_all_1.html
•Latest S60 5.0 touch devices driving most traffic on Ovi Store. Touch based apps.
http://www.forum.nokia.com/devices/matrix_s60_5ed_1.html
•Nokia blog (in Swedish), key contact person [email protected]
http://nyheter.nokia.se
Develop for OVI Store
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