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Lt eutrade-project-ecorl-social-business-problems-principes-implementation-slides
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SOCIAL BUSINESS: PROBLEMS, PRINCIPLES, IMPLEMENTATION www.ecorl.it/en 1
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Transcript of Lt eutrade-project-ecorl-social-business-problems-principes-implementation-slides
SOCIAL BUSINESS:
PROBLEMS, PRINCIPLES,
IMPLEMENTATION
www.ecorl.it/en 1
Topics
Social business problems
Principles and implementation
Can you start social business
www.ecorl.it/en 2
Social Business Problems
www.ecorl.it/en 3
Too local (small is beautiful, but can you scale?)
Too far from the consumers
Not a consumer-oriented
Do not employ IT
Save on the design
No clear added value
No brand is created
Do not use the resources they have efficiently /
effectively (because of lack of experience)
Lack of ownership feeling
Avoids subcontracting - increases costs
www.ecorl.it/en 4
Principles and Implementation
www.ecorl.it/en 5
The growth of social business is affected by changed attitude:
an example of VMG
Moral superiority – tell everyone about your good deeds, involve others.
www.ecorl.it/en 6
Involve famous people
www.ecorl.it/en 7
Use mainstream – do not be willing to have everything of your
own immediatly
Use portals/chanels, etc that already have a broad audience
www.ecorl.it/en 8
Have a good goal / clear message
www.ecorl.it/en 9
Involve volunteers
www.ecorl.it/en 10
Invest in design
Use different income sources
www.ecorl.it/en 11
Make use of the ones bigger than you
www.ecorl.it/en 12
7 days from production to trade
www.ecorl.it/en 13
Aim – higher added value
www.ecorl.it/en 14
Look for / create new ideas
www.ecorl.it/en 15
Product and Packaging
www.ecorl.it/en 16
Little things are important
www.ecorl.it/en 17
You can go where your client is
www.ecorl.it/en 18
Good things are spreading by themselves
www.ecorl.it/en 19
Can you start social business?
Do you have unused resources, which you could employ (premises,
supplies, volunteers, time, etc)
What can one do without having investments? (do not hurry to invest
and increase your costs)
Are there any organisations you could partner/work with or use?
How can you increase your income?
What is the structure of your expenses and income?
Do you experiment with products so you would find the best solution
for your client?
What social businesses can be established today?
www.ecorl.it/en 20
www.ecorl.it/en 21
