LSA Bootcamp Atlanta: Welcome/Opening Presentation
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Transcript of LSA Bootcamp Atlanta: Welcome/Opening Presentation
• What’s this all about?
• Who is LSA?
• Our agenda
• Some data about local entrepreneurs
• How to get the most out of today
Overview
What’s this all about?
You may find yourself behind the wheel of a large automobileAnd you may find yourself in a beautiful house, with a beautiful wifeAnd you may ask yourself...How did I get here?
Who (or what) is LSA?
The short version:
LSA stands for “local search association”
A trade association based in Michigan
More than 300 members in 27 countries. Traditional and digital providers of advertising and marketing services and technology
Many work directly with local business owners
• Digital Marketing Strategy
• SEO Fundamentals • Social Media Strategy
and Tactics• Mobile Marketing• Email Marketing
Today’s program• Paid Search Best
Practices• Online Reputation• Making the Most of a
Limited Budget• How to Hire a Vendor• Expert Q&A
When it comes to digital marketing: how many of you feel. . .
Totally in control, self-confident
Like you’re still finding your way OMG!
90%+ of US businesses have less than 20 employees and account for $4 Trillion
9
5.73 Million Employer Businesses
99%5.67 Million
Businesses with less than 500 Employees
90%5.13 Million
Businesses with less than 20 Employees
$4.0 Trillion Receipts
$29.7 Trillion Receipts
Source: United States Census Bureau; *IFA, “Franchise Business Economic Outlook for 2015”.
781,794 Franchises$889 Billion Receipts*
$11.0 Trillion Receipts
Local business drives economy
27%38% 46% 45% 43% 51%
73%62% 54% 55% 57% 49%
Less than 1year
1-3 years 3-6 years 6-10 years 10-15 years 15+ years
Traditional Media Digital Media
Source: Thrive Analytics, “Local Pulse Survey”, January 2015.
Media Mix by Tenure of Business
Newer biz, more digital
66.6 7.2
2013 2014 2015
Source: Thrive Analytics, “Local Pulse Surveys”, June 2013, January 2014 & 2015.
Avg. number of media types currently used in marketing efforts
More methods being used
40%
37%
33%
21% Not Enough Time
Not Enough Knowledge orExpertise
Ad Budget Not Large Enough
Not Enough Resources to HireDedicated Personnel
Source: Thrive Analytics, “Local Pulse Survey” January 2015.
Biggest challenges with online/digital marketing
Time, expertise big challenges
• Engage: ask questions, ask for explanations
• Network: talk to each other, speakers and exhibitors
• Get business cards, follow up with people
• Attend sessions: the day will fly by
• Stay for full day . . . and giveaway
How to get most from today