LRG-UAS Academic Program

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LES ROCHES-GRUYÈREUNIVERSITY OF APPLIED SCIENCES

[email protected]

Admissions DepartmentRue du lac 118CH-1815 Clarens Switzerland

T +41 (0)21 989 26 00F +41 (0)21 989 26 78

Bulle CampusRue de l’Ondine 20CH-1630 BulleSwitzerland

T +41 (0)26 919 78 78F +41 (0)26 919 78 79

Bluche CampusCH-3975 BlucheCrans-MontanaSwitzerland

T +41 (0)27 485 96 00F +41 (0)27 485 96 15

BACHELOR OF SCIENCEI N H O S P I T A L I T Y M A N A G E M E N T

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u n i v e r s i t y o f a p p l i e d s c i e n c e s

MISSIONThe mission of the University of Applied Sciences is to support the education of an international student body committed to leadership positions in service industries, such as hospitality or tourism management. Our vision is that our graduates will embody the values of rigour in their work, a strong team spirit, flexibility in problem solving, dedication to service, a global perspective, and respect for other cultures.

We realise this vision in our undergraduate programmes by providing close faculty-student interaction in both traditional class-based and problem-based learning environments. These environments give students the practice, theories, and support to develop values, the essential tools for immediate employment, and the desire for continued learning as they progress in their careers. Our graduate programmes similarly balance theory with practice to meet the individualised needs of professionals.

The University of Applied Sciences also seeks to undertake applied research relevant to the development of the hospitality industry and to share that both internationally amongst peers and within the institution as part of our faculty teaching and learning strategies.

LEARNING OUTCOMES:By the end of the programme students will be able to:

1. Reflect on the knowledge and skills acquired, differentiating between the many roles and responsibilities of a manager within a range of hospitality environments.

2. Demonstrate an understanding and awareness of the cross-cultural, moral and ethical issues in the management of hospitality organisations.

3. Examine and critically analyze the principles and practices of theory to respond to contemporary issues and evaluate trends affecting the global hospitality industry.

4. Use effectively the full range of common skills developed during the programme.

5. Act as autonomous learners and reflective practitioners working towards realizing their personal and professional potential.

6. Display operational, managerial, and entrepreneurial competencies valued by industry employers.

The aim of the degree programme is to prepare students for leadership within the hospitality industry with a specific focus on international hospitality management. The student will develop professional, managerial and strategic competencies through a range of teaching processes, including craft-based learning, didactic and student centred approaches. The programme develops generic thinking skills through exposure to contemporary management theory within the context of hospitality operations. The Food, Beverage and Operation Management specialisation allows students to focus on the operational context of the hospitality industry opening other career opportunities.

Dr. Deborah PrinceDirecteur Général

AIM OF THE BACHELOR OF SCIENCE PROGRAMME


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The hospitality industry is the world’s largest employer and opens many doors not just in hotels but in the service industry in general. By studying hospitality management, you have the opportunity to choose from a wide array of careers and select the direction you wish to take. The list below shows examples of some of the career pathways open to you:

YOUR CAREER, YOUR CHOICE

HOTELS & FOOD SERVICES• National and international hotel chains• Corporate offices• Privately owned hotels• Resorts• Time sharing accommodation• Restaurants• Bars• Night clubs• Catering including mass, embarked, operational site, institutional, etc.

FOOD INDUSTRY• Production facilities• Distribution and trade companies• Processing plants

TOURISM• Tourist offices• Ministries of tourism• Travel agencies• Tour operators• Tourism planning & development sector• Railway, maritime, airline companies• Convention and congress facilities

EDUCATION – TRAINING• Hotel and tourism management schools• Professional and vocational establishments• Research institutions

JOURNALISM & MEDIA• Professional and specialised press• Publishing houses

OTHER SECTORS AND SERVICES• Finance – banks• Insurance companies• Equipment supplier companies• Real estate• Information technology and IT services• International business relations• Diplomacy• Hotel development and construction

ENTERTAINMENT & LEISURE• Casinos• Theme parks, amusement and attraction parks• Private clubs• Concert, music, theatre venues• Event management company

HEALTH & WELLNESS• Wellness and Spas• Clinics and hospitals• Specialised establishments (retirement, thermal, aesthetics, etc)

HUMAN RESOURCES• Human resources department• Training department

MARKETING & COMMUNICATION• Sales and/or marketing department• Public relations department, agency• Communication agency

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AUTHORISATIONBENCHMARK FOR A EUROPEAN DEGREE

LRG University of Applied Sciences is fully authorised by the Swiss Federal Authorities. The Federally recognised Bachelor of Science degree meets European Bologna standards and allows you to transfer or carry on your studies in other European universities, or anywhere in the world.

FACULTYPASSIONATE PROFESSIONALS

LRG benefits from an international and experienced faculty. It is a federal requirement that all faculty members have credentials appropriate to the level they teach and keep up-to-date with the current industry trends through contact with the profession. Our faculty members also undertake scholarly research which informs and enriches their teaching strategy.

INTERNSHIPSAN ADDED VALUE

The programme of study includes one internship during the preparatory year and another internship semester during the BSc programme. Internships play a vital role in your development providing you with the opportunity to apply your theoretical knowledge to real situations and thus develop your analytical competences while acquiring business acumen. For hiring managers, this work experience is an “added value” as you will have an excellent understanding of the professional environment. Internships can take place in Switzerland or abroad.

CAREER PLANYOUR COMPETITIVE ADVANTAGE

By the time you graduate, you will more than likely have a job or several job offers to choose from. During your studies, you will gain confidence, learn to prepare a CV, develop a career plan with clear objectives and practice the art of interviews. These indispensable qualities and skills provide you with a competitive advantage and make you unique and desirable by employers.

Each semester, over 30 international hotel chains come to interview and recruit graduating students. Companies include Accor, Hyatt, Mandarin Oriental, Marriott, Peninsula, Rezidor, Ritz Carlton and many other prestigious international and luxury hospitality businesses.

LIBRARYA VALUABLE LEARNING RESOURCE

Each campus has its own library fully managed by professionals who are here to help you find the right book for your group project, or to advise you in your search of an on-line article for your next business presentation. Each library has over 10’000 books and professional journals, thousands of CDs and DVDs and you can also access more than 15,000 on-line journals and publications.

INTAKESTWO CHOICES TO START

Students can start the BSc either in January/February or in July/August.

AN INDUSTRY SEEKING NEW TALENTS AND ENTREPRENEURS OF THE FUTURE

Hospitality is an incredible industry that constantly seeks to change, improve, challenge established practices in order to satisfy a more and more demanding guest. To lead this vast yet visionary industry, managers need to be passionate about service and to have leadership skills, a flair for finance, marketing and an unparalleled motivation to innovate.

Les Roches-Gruyère University of Applied Sciences (LRG) is here to help develop your talents as future leaders in hospitality. Combining the strengths of two of the world’s leading hospitality institutions, you will benefit from a dynamic and culturally rich environment that fosters life long learning skills. Our educational ethos combines hospitality tradition and excellence coupled with contemporary management techniques and advanced technologies.

By joining LRG you will have the opportunity to study a Bachelor of Science in Hospitality Management offering two different specialisations depending on your professional ambitions and interest. One specialisation is in International Hospitality Management and is offered on our urban Bulle campus. The other specialisation is in Food, Beverage and Operations Management and takes place on our Bluche campus, perfect for those who aspire to study in the magestic Swiss Alps.


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FACTS ABOUTTHE BULLE & BLUCHE CAMPUSES

LRG offers a very unique learning and living environment as students will be sharing the campus premises and facilities with students currently enrolled on different programmes. The figures below are based on current (2008) student statistics from these other programmes.

Bulle BlucHe

Student POPulatIOn 720 1,318

StudentS On caMPuS 370 839

StudentS On InternSHIP 200 479

InternatIOnal StudentS 94% 97%

cOuntrIeS rePreSented 85 87

Male / FeMale ratIO 48/52 49/51

LOCATIONYOUR NEW HOME

depending on the specialisation you will choose, you will be based either on our Bulle or Bluche campus.

BULLE CAMPUS (1)AT THE HEART OF THE GRUYèRE REGION

Bulle is a young and dynamic city located in the “Canton of Fribourg”, a beautiful tourist region. This university style campus offers the perfect setting to study the International Hospitality Management specialisation and to develop entrepreneurial and managerial skills. Campus facilities are modern and comfortable and suit the fast learning pace that students will experience.The campus is a few minutes from the centre of Bulle and students will have quick access to plenty of activities and sports facilities whether indoor or outdoor.

BLUCHE CAMPUS (2)SUPERB VIEW OF THE SWISS ALPS

Nestled in the majestic Swiss Alps, the Bluche campus is perched at 1,274 metres in the alpine village of Bluche, close to Crans-Montana, one of Switzerland’s most famous sport and tourist resorts. You will live in comfortable and modern residences spread throughout Bluche and Crans-Montana. Craft-based learning facilities such as kitchens and restaurants resemble professional establishments and restaurants are set like in professional establishments and academic classrooms are modern with state-of-the-art equipment. Students will develop their entrepreneurial competencies in a study environment that matches and suits perfectly the Food, Beverage and Operations Management specialisation.Recreational facilities include a fitness centre, tennis and basketball courts, soccer field, outdoor swimming pool and many other winter and summer activities and sports whether indoor or outdoor.

GLION INSTITUTE OF HIGHER EDUCATION (GIHE)*OVERLOOKING LAKE GENEVA & THE ALPS

Overlooking the tourist resort of Montreux, Glion Institute of Higher Education offers a panoramic and breathtaking view of the Riviera vaudoise as well as the French and Swiss Alps. GIHE delivers the non degree preparatory semester for the International Hospitality Management specialisation during which students will develop their hands-on proficiency in a friendly and multicultural atmosphere. The school offers excellent and newly renovated facilities and is the perfect place to start your educational journey. Upon completion of this preparatory semester, you will go on internship and then move to Bulle (only 30 minutes away) to start the first year of the BSc.

INFORMATION TECHNOLOGYYOUR MOBILE OFFICE

Everyone is required to have a laptop (please refer to the laptop policy to see the available options) throughout their studies. All campuses benefit from a wireless environment, thus offering convenience and ease of access to files, Internet and e-mails. You will quickly realise the importance of being skilled in information technology, especially in such a fast evolving and global business environment.

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* GIHE, our sister school is accredited by the New England Association of Schools and Colleges (NEASC) in the USA and is not part of the federally authorised UAS.

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CHOOSE YOUR STUDY SPECIALISATIONThis is a 4 year programme consisting of a non degree preparatory year (1 taught semester and 1 internship of 6 months), followed by the BSc degree which is a 3 year programme consisting of 5 taught semesters and 1 internship of 6 months. Students have the possibility to choose between two different specialisations in:

• International Hospitality Management (Bulle campus)• Food, Beverage and Operations Management (Bluche campus)

Although you need to choose a specialisation at the beginning of your studies, you can change specialisation after the completion of the preparatory year.

GIHE*

BULLE

BLUCHE

BLUCHE

NON UAS PREPARATORY PROGRAMME

specialisation inFOOD, BEVERAGE AND

OPERATIONS MANAGEMENT

NON DEGREE PREPARATORY YEAR0 ECTSPREPARATORY

SEMESTER

INTERNSHIP

PREPARATORY SEMESTER

YEAR 160 ECTS**

SEMESTER 1

SEMESTER 2

SEMESTER 1

YEAR 260 ECTS

SEMESTER 4 SEMESTER 4

YEAR 360 ECTS

SEMESTER 5

SEMESTER 6

SEMESTER 5

SEMESTER 2

SEMESTER 6

SEMESTER 3INTERNSHIP

SEMESTER 3INTERNSHIP

INTERNSHIPOpportunity to ChangeSpecialisation

* GIHE, our sister school is accredited by the New England Association of Schools and Colleges (NEASC) in the USA and is not part of the federally authorised UAS.** European Credit Transfer System

<< SPECIALISATION >>specialisation inINTERNATIONAL

HOSPITALITY MANAGEMENT

BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT


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The non degree preparatory year is very important as this is the time when students acquire all the skills related to the practical aspect of the hospitality industry. Depending on the specialisation they will choose:

• International Hospitality Management or• Food, Beverage and Operations Management

students will attend different modules which will introduce them and prepare them to start the first semester of the BSc.

INTERNSHIPUpon successful completion of the academic semester, students will go on a 6 month internship in Switzerland or abroad to put into practice what they will have learned. This internship is of operational nature to allow students to integrate and understand the fundamental principles and the complexity of a hotel or a restaurant. Students with previous work experience may be exempted.

SPECIALISATION CHANGE OPTIONStudents have the unique opportunity to change specialisation if they wish so after completion of the preparatory year.

PREPARATORY YEAR (non degree preparatory programme)1

INTERNATIONAL HOSPITALITY MANAGEMENT SPECIALISATION

Students who choose this specialisation will be based in our sister school, Glion Institute of Higher education which is accredited by NEASC but which is not part of the federally authorised UAS. This preparatory semester includes 8 weeks of craft-based learning in kitchen and service.

PREPARATORY YEAR COURSES2

• Craft-based Learning (practice) in Food Service• Craft-based Learning (practice) in Kitchen• Introduction to Food & Beverage• Housekeeping Operations• Front Office Operations• English• Foreign Language• Information Technology

INTAKES

Intakes are twice a year, in August and in January for this specialisation.

FOOD, BEVERAGE & OPERATIONS MANAGEMENT SPECIALISATION

Students who choose this specialisation will be based on our Bluche campus. This preparatory semester includes 12 weeks of craft-based learning in kitchen and service.

PREPARATORY YEAR COURSES2

• Craft-based Learning in Food Production and Service• Service Concepts• Culinary Concepts• Principles of Bar and Beverage Operations• Rooms Division Operations• English• Foreign Language• Information Technology• Personal and Professional Development

INTAKES

Intakes are twice a year, in July and in January for this specialisation.

1 Based in GIHE, our sister school is accredited by the New England Association of Schools and Colleges (NEASC) in the USA and is not part of the federally authorised UAS.2 Please note that the preparatory year does not carry any credit.

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BACHELOR OF SCIENCE

The bachelor of science consists of 3 years of study (5 taught semesters) plus one internship of 6 months in a professional environment.

To identify more easily which specialisation corresponds the most to your objectives and ambitions, modules that are different between the International Hospitality Management specialisation and the Food, Beverage and Operations Management specialisation are indicated in burgundy.

SEMESTER 1 SEMESTER 2YEAR 1

• Food & Beverage Administration • Financial Accounting • Introduction to International Hospitality Business • Academic Writing • Foreign Language• Advanced Information Technology

• Introduction to Entrepreneurship • Food & Beverage Management • Rooms Division Management • Facilities Management • Financial Management 1 • Tourism 1• Research Methods

SEMESTER 3 SEMESTER 4* (exchange semester)YEAR 2

• Internship• Reflection on Practice

• Marketing 1 • Statistics• Legislation and Contractual Law • Financial Management 2 • Human Capital 1 • Economics• Customer Service and Satisfaction


• Integrated Business Game (HOTS - The Service Industry Management Simlation)

• Conference & Event Management • Dissertation (over Semester 5 and 6)• Revenue Maximisation and Pricing Optimisation • Marketing 2

• Assessment Centre• Human Capital 2 • Marketing 3 • Corporate Governance and Social Responsibility • Environmental Management

THIS SPECIALISATION TAKES PLACE ON OUR BULLE CAMPUS.

INTERNATIONAL HOSPITALITY MANAGEMENT SPECIALISATION


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• Team Motivation & Personal Skills • Financial Accounting • Introduction to International Hospitality Business • Academic Writing • Foreign Language• Advanced Information Technology

• Menu Engineering & Product Knowledge • Facilities Planning & Operational Systems • Technology for Hospitality Management • Food Technology & Hazard Analysis Critical Control Point • Financial Management 1 • Tourism 1• Research Methods

SEMESTER 3 SEMESTER 4* (exchange semester)YEAR 2

• Internship• Reflection on Practice

• Marketing 1 • Statistics• Legislation and Contractual Law • Financial Management 2 • Human Capital 1 • Economics• Customer Service & Satisfaction


• Food and Beverage Issues & Trends in the 21st Century • Event Management & Support Technology • Dissertation (over semester 5 and 6)• Revenue Maximisation and Pricing Optimisation • Marketing 2

• Virtual Food & Beverage Business • Human Capital 2 • Marketing 3 • Corporate Governance and Social Responsibility • Environmental Management

THIS SPECIALISATION TAKES PLACE ON OUR BLUCHE CAMPUS.

Note: Order and content of programme are subject to variation at any time.* During semester 4, students have the possibility to transfer to one of our selected European Laureate International Universities.

FOOD, BEVERAGE & OPERATIONS MANAGEMENT SPECIALISATION

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ADMISSIONS REQUIREMENTS1. 18 years old and above. 2. A completed application form with all pertinent attachments and an application fee of CHF. 100.-3. An essay explaining the student’s motivation (minimum of 250 words and maximum of 1,000 words).4. A copy of Baccalauréat, Maturité gymnasiale or professionnelle, Abitur, A-levels, accredited High School Diploma with SAT I (SAT code for LRG is 5875)

and 3 AP’s, associate degree, university degree or equivalent. The above must show all modules completed and the grades received*.5. For those who have studied outside Switzerland or the European Union: 5.1. Complete information on the institution or college with an explanation of the grading system in English or French. 5.2 Letter of recommendation from a teacher or guidance counsellor.6. If English is not your mother tongue, or if you have not spent at least three years in an English speaking institution, please enclose a copy of one of the

following: 6.1 TOEFL: minimum score of 550 points for the paper based test, 213 points for the computer based test and 79-80 on the internet based test scale.

The TOEFL code for LRG is 3864. 6.2 Cambridge First Certificate: Grade B. 6.3 I.E.L.T.S. minimum of 5.5 in listening, reading, writing and speaking. 6.4 English certificate must have been passed within the past 12 months prior to enrollment. 6.5 If you do not meet the above English language requirements, you have the possibility of registering on our Intensive English language programme

to acquire the entry English level.7. A valid medical certificate.8. Students who do not have an appropriate “maturité professionelle” must pass the preparatory year of industrial immersion (or demonstrate previous

qualifying experience) before entry into the BSc programme. This is the preparatory year. During this year students who are assessed as needing extra support on Mathematics or English will be given support. English level must be as stated in point 6 by the start of the Degree. Success in the preparatory year requires the same passing criteria as the Degree. All subjects must be passed.

9. Students who have professional experience may be exempted from the internship component of the preparatory year.

* Non European qualifications will be evaluated on a case by case basis by the Registrar to assure that they are comparable with European standards Because LRG is seeking to enrol students from many educational systems, we will have a rigorous screening of dossiers to ensure that students entering

the programme have equivalent qualifications to those in Europe. These comparisons are based on the Swiss university system admissions criteria.

FRENCH TRACK OPTIONFrench speaking students who do not meet the English level (TOEFL 500 or equivalent) at the start of the preparatory year, have the possibility to follow two semesters in French. Upon completion of these two semesters, they will need to demonstrate an English level of TOEFL 550 or equivalent in order to join semester 2 of year 1 of the BSc programme. This option is only available to students enrolled on the International Hospitality Management specialisation. Further details are available from the Admissions Office.

LAPTOP POLICYStudents will need to have individual access to our intranet website which hosts student information, including support and teaching documents and other learning resources. Students will also need to use internet for their project research, to access on-line library resources or e-mails. Two options are available to meet our requirements:

1. Students may bring their own laptop provided it meets the institution’s requirements. Specifications will be sent directly to the student upon confirmation of enrolment.

2. Students may purchase a package through a website jointly developed with the Institution’s supplier. A range of models are proposed from basic to the most sophisticated (chf. 2,000.- to 3,000.-). Further details will be sent upon confirmation of enrolment.


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TUITION & OTHER FEES The following tuition & fees are valid for July 2009 and January 2010 intakes

PREPARATORY YEAR YEAR 1 YEAR 2 YEAR 3

FeeS BreakdOwnSeMeSter Prep. Sem. 11 Prep. Sem. 2 Sem. 11 Sem. 21 Sem. 3 Sem. 4 Sem. 5 Sem. 6

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aPPlIcatIOn Fee 100

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daMaGe dePOSIt (REfuNdablE) 1,000

MaIn FeeS

tuItIOn 22,500 24,500 15,750 15,750 15,750 15,750

dOuBle rOOM 4,400 3,960 3,960 3,960 3,960 3,960

Full BOard 4,200 3,780 3,780 3,780 3,780 3,780

OtHer FeeS

BOOkS and MaterIalS (ESTImaTE) 400 550 560 800 400 400

HealtH InSurance2 1,370 685 1,370 685 685 685

laPtOP3 2,000- 3,000

tOtal 32,870 33,475 25,420 24,975 24,575 24,575

TUITION & FEES COVER: tuition, internet and e-mail access within the campus, accident insurance (professional and non professional), some events and facilities (ie. conferences, leisure and sports activities, library), school nurse, administration costs, professional clothes (kitchen and service), laundry and ironing of professional clothes, other school supplies, visitor’s tax, cantonal and communal taxes, administration charges for the visa and work permit (excluding where there are legal and court charges, if the visa or permit is refused and an appeal is made), administration charges for internships, Swiss VAT, membership for the Alumni Association, tutoring (when necessary), industry presentation, examiner fees and career advice. Any unused services, clothes, school supplies, benefits, etc. included in the tuition and fees are non refundable.

TUITION & FEES DO NOT COVER: application fee, damage deposit, books, network set-up, health insurance, parking, special / single accommodation, personal expenses including travel to and from the school and the internship site, pocket money.

ROOM AND PARKING OPTIONS: double room is included in the main fees, however, subject to availability, students can book a different room or parking option at an additional cost. For parking and individual room availability and prices, please check with each campus reception. Since demand is high and the number of rooms is limited, students will be given priority on a first paid first served basis. Prices below are in Swiss francs per person and per semester in addition to the double room fee:

1 Lodging and full board compulsory2 Compulsory for 1st semester, then depends on personal insurance arrangements (except for Swiss residents). Insurance during internship is invoiced.3 Please refer to the laptop policy

* For Peter’s Farm, TV and refrigerator are included in the above price. Les Cheminots apartments accommodate 2 to 6 students in either double or single bedrooms, have TV, fridge, shared work / study area, equipped kitchen and bathroom.

In GlIOn / Bulle In BlucHe

Single room: from CHf. 1,500.- to 4,200.- main campus single room: CHf. 2,800.-

Peter’s farm / les Cheminots* CHf. 1,600.-

PLEASE NOTE: the entire Bluche campus has a non smoking policy that applies in all the residence bedrooms.

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LES ROCHES-GRUYÈREUNIVERSITY OF APPLIED SCIENCES

[email protected]

Admissions DepartmentRue du lac 118CH-1815 Clarens Switzerland

T +41 (0)21 989 26 00F +41 (0)21 989 26 78

Bulle CampusRue de l’Ondine 20CH-1630 BulleSwitzerland

T +41 (0)26 919 78 78F +41 (0)26 919 78 79

Bluche CampusCH-3975 BlucheCrans-MontanaSwitzerland

T +41 (0)27 485 96 00F +41 (0)27 485 96 15

BACHELOR OF SCIENCEI N H O S P I T A L I T Y M A N A G E M E N T

LRG-UAS Academic Program

Education

Transcript of LRG-UAS Academic Program