LPC WAX CoLLeCtion - Scandinavian Outdoor Group · LPC WAX CoLLeCtion fall/winter 2015...

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LPC WAX COLLECTION fall/winter 2015 PRESSRELEASE

Transcript of LPC WAX CoLLeCtion - Scandinavian Outdoor Group · LPC WAX CoLLeCtion fall/winter 2015...

Page 1: LPC WAX CoLLeCtion - Scandinavian Outdoor Group · LPC WAX CoLLeCtion fall/winter 2015 PReSSReLeASe. lpc wax – new garment for more function For fall 2015, Lundhags is expanding

L P C WA X C o L L e C t i o nf a l l / w i n te r 2 0 1 5

P R e S S R e L e A S e

Page 2: LPC WAX CoLLeCtion - Scandinavian Outdoor Group · LPC WAX CoLLeCtion fall/winter 2015 PReSSReLeASe. lpc wax – new garment for more function For fall 2015, Lundhags is expanding

l p c wa x – n e w g a r m e n t f o r m o r e f u n c t i o n

For fall 2015, Lundhags is expanding its LPC range with the new LPC Wax. The new fabric combines the unique features of Lundhags’ own material LPC (Lundhags PolyCotton) with the advantages of natural wax.

The LPC qualities are well known. The Cotton/Polyester material mix provides a cool, soft fabric with good wicking abilities. In addition, the blend makes for more durable garments, since the Polyester protects the Cotton against abrasion.

By developing LPC further with a natural wax, we now have an alternative LPC material with another look and another characteristic of the surface. The waxed surface gives a sturdy and robust look which is also water resistant and dirt repellent. The surface is peached which gives a soft and comfortable feel to the garment.

For the FW 2015 season, Lundhags will be using LPC Wax on two different parkas, Berje and Edhe, as well as the Viken pant. With its slightly matte finish and clean design, it works just as well for garments out in nature as it does in urban environments.

FACTS:• LPC Wax combines Lundhags unique Cotton and Polyester blend LPC with

a natural layer of wax• The surface is peached• The combination of LPC and wax provides a soft and cool fabric with robust

characteristics• The Polyester makes the fabric durable and has a high wicking function• The wax is made of parafin• Material weight: 220 g/m²

n e e d h i g h r e s i m a g e s o r a n y o t h e r p r e s s h e l p ?We´ll fix that right away! By using Lundhags image database Exigus you find all the images and product texts for all Lundhags products. www.lundhags.exigus.se / User: Press / Password: Press LundhagsFor further questions, pictures and information, please contact:Anders Blomster, marknadschef Lundhags, +46 70-932 46 99www.lundhags.se

Page 3: LPC WAX CoLLeCtion - Scandinavian Outdoor Group · LPC WAX CoLLeCtion fall/winter 2015 PReSSReLeASe. lpc wax – new garment for more function For fall 2015, Lundhags is expanding

e d h e WS PA R k AArticle number: 1127026

Sizes/weight: XS-XL/1220 g (M)

Material: LPC Wax: 65% Polyester 35% Cotton (FC Free DWR), 215 g/m²; Padding: PrimaLoft® Eco 100% Polyester, Made with 70% Recycled Polyester; Lining: 100% Polyester

e d h e PA R k AArticle number: 1117026

Sizes/weight: S-XXL/1260 g (L)

Material: LPC Wax: 65% Polyester 35% Cotton (FC Free DWR), 215 g/m²; Padding: PrimaLoft® Eco 100% Polyester, Made with 70% Recycled Polyester; Lining: 100% Polyester

A warm, durable and slightly shorter parka with a slimmer fit, for tough winter climates. The shell is made from a new, waxed PolyCotton material called LPC Wax, which gives it a soft feeling and a characteristic look. The parka is insulated with 70% recycled Polyester.

•ShellmadefromLPCWax•InsulatedwithPrimaLoft®Eco•Removableandadjustablehood•2-wayfrontzipperwithstormplacket•Softchinprotection•Twohandpocketsonthechest•Handpocketwithzipperandhandwarming pocket at side•Largemeshinnerpocket•Articulatedsleeves•InnercuffsmadefromLycra•Adjustablehem

900 Black

PArkAS LPC PARk AS

A warm and durable parka with a slimmer fit and feminine fitted cut, slightly longer than Men’s style, for tough winter climates. The shell is made from a new, waxed PolyCotton material called LPC Wax, which gives it a soft feeling and a characteristic look. The parka is insulated with 70% recycled Polyester.

•ShellmadefromLPCWax•InsulatedwithPrimaLoft®Eco•Removableandadjustablehood•2-wayfrontzipperwithstormplacket•Softchinprotection•Twohandpocketsonthechest•Handpocketwithzipperandhandwarming pocket at side•Largemeshinnerpocket•Articulatedsleeves•InnercuffsmadefromLycra•Adjustablehem

B e R J e PA R k AArticle number: 1117032

Sizes/weight: S-XXL/1560 g (L)

Material: LPC Wax: 65% Polyester 35% Cotton (FCFree DWR), 215 g/m²; Padding: PrimaLoft® Eco 100% Poly-ester, Made with 70% recycled Polyester; Lining: 100% Polyester; Synthetic fur: 75% Modacrylic, 25% Acrylic

Berje is a warm, durable and slightly longer parka for tough winter climates. The shell is made from a new, waxed PolyCotton material called LPC Wax, which gives it a soft feeling and a characteristic look. The parka is filled with PrimaLoft® Eco made from 70% recycled Polyester.

•ShellmadefromLPCWax•InsulatedwithPrimaLoft®Eco•Large,fullyadjustablehoodwithremovablefauxfur•2-wayfrontzipper,coveredwithdoublestorm plackets •Chestpocketswithzipclosure•Largehippocketswithdoubleopening•Sidepocketswithzipper•Largeinternalmeshpocket•Articulatedsleeves•Elasticinnercuffsatsleevehem

B e R J e WS PA R k AArticle number: 1127032

Sizes/weight: XS-XL/1440 g (M)

Material: LPC Wax: 65% Polyester 35% Cotton (FC Free DWR), 215 g/m²; Padding: PrimaLoft® Eco 100% Poly-ester, Made with 70% Recycled Polyester; Lining: 100% Polyester; Synthetic fur: 75% Modacrylic, 25% Acrylic

Berje Ws is a warm, durable and slightly longer parka for tough winter climates. The shell is made from a new, waxed PolyCotton material called LPC Wax, which gives it a soft feeling and a characteristic look. The parka is filled with Prima-Loft® Eco made from 70% recycled Polyester.

•ShellmadefromLPCWax•InsulatedwithPrimaLoft®Eco• Large, fully adjustable hood with removable faux fur •2-wayfrontzipper,coveredwithdoublestorm plackets •Chestpocketswithzipclosure•Largehippocketswithdoubleopening•Sidepocketswithzipper•Largeinternalmeshpocket•Articulatedsleeves•Elasticinnercuffsatsleevehem

475Eclipse Blue 738 Oat

475Eclipse Blue 738 Oat

475Eclipse Blue 738 Oat 900 Black

475Eclipse Blue 738 Oat

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v i k e n WS PA n tArticle number: 1124037

Sizes/weight: 34 – 46/410 g (38)

Material: LPC: 65 % Polyester, 35 % Cotton (FC Free DWR), 205 g/m²

v i k e n PA n tArticle number: 1114037

Sizes/weight: 46 – 58/450 g (52)

Material: LPC Wax: 65% Polyester 35% Cotton (FC Free DWR), 215 g/m²

475 Eclipse Blue

738 Oat 900Black

475 Eclipse Blue

738 Oat 900Black

A classic and versatile pair of pants made from LPC Wax, a waxed material that combines Polyester and Cotton, which gives a soft feeling and sturdy and robust look. It is a slightly simplified pant model with attitude that works for all types of activities.

•Pants made from LPC Wax •Peached surface•Handpockets,backpocketsandlegpocketwith

bellows •Articulated knees

A classic and versatile pair of pants made from LPC Wax, a waxed material that combines Polyester and Cotton, which gives a soft feeling and sturdy and robust look. It is a slightly simplified pant model with attitude that works for all types of activities.

•Pants made from LPC Wax •Peached surface•Handpockets,backpocketsandlegpocketwith

bellows •Articulated knees

Lundhags Skomakarna AB was founded in 1932 by the shoemaker Jonas Lundhag who started making shoes and boots in FrösöninSweden’sJämtlandregion.Hisbeliefinqualityandfunctionwasaspronouncedashislovefornature.Thisfocushassincecharacterizedthecompany.Today,Lundhagsis100%ownedbySwixSportAS,andisoneofScandinavia’sclassicbrandsin the outdoor segment. Lundhags develops shoes, clothing, backpacks and Nordic skates for an active outdoor life. The company has offices and a shoe making/production facility in Järpen, Sweden, as well as office in Stockholm. Addition-ally, a factory outlet store is operated in Järpen/Åre as well as an online store. Total turnover in 2013 was SEk 139 million.