LOVETATUM SPRING 2012 LOOKBOOK

lookbookspring twenty twelve

Lovetatum™ Jewelry was established in the summer of 2006. However, I have been designing and making jewelry

since I can remember. I began selling to the local high-end boutiques in my hometown of Point Pleasant, New Jersey and later

developed my jewelry in to a full-time business. I found that there is a high demand for my unique style of jewelry. It expresses

my point of view as a young artist who is ahead of the trends, while the sheer quality appeals to a wide range of clientele.

I am based out of La Jolla, California and find that I draw my inspiration form international beach life, and translate it

into pieces for any and every occasion. I use a combination of corals from the Caribbean, briolettes from India and China,

and hand-carved stone pendants from Hong Kong and Bali, just to name a few. My unique pieces are handmade with

sterling silver, 24kt gold and gold overlay chains, adorned with rare semi-precious stones and pearls from all over the world.

To me, it is important that my jewelry express something personal and individual. Every man and woman who wears

Lovetatum™ should feel that his/her piece is special. My philosophy has always been to inspire creativity

and promote positive energy in the world, and I will continue to reach and enrich…

Love, Tatum Lenahan

Owner/Jewelry Designer

Tatum Lenahan: New Jersey Native, San Diego Transplant

Real gems preserved in 24kt gold?

The beauty of this process is that each piece of jewelry is made from a real stone so no two are alike.

The process is called electroforming. We take a hand-picked real stone and hand paint the surface with a copper-based paint.

Once the natural surface is coated with the copper metal we are able to dip the base into a solution of 24kt gold

or other specialized metal finishes such as Silver, Pink Copper, Iridescent Copper, Black, Cobalt Blue on Black,

Rainbow Iridescent Copper, Antique Copper, Antique Silver, Antique Brass, Antique Gold and Green

Copper Patina. The result is a beautiful stone that is preserved in pure 24kt gold or other finishes.

Each stone is a unique handcrafted piece of wearable art. They go hand-in-hand with our gold

overlay chains, which are manufactured to produce the finest alternative to solid 14kt jewelry.

our 24kt electro-formed gold collection

fuses two metals together and creates an heirloom quality end result. We start with a base metal of brass and hand paint

24kt Gold; then we dip the gemstone or real plant life into a solution that quickly expands the gold, creating a pure 24kt gold piece.

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4944 Cass Street

Unit #1007

San Diego, CA, 92109

[email protected]

912.682.7700

Visit us online at www.lovetatum.com

and please friend us at “LOVE TATUM”

LOVETATUM SPRING 2012 LOOKBOOK

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