LOVE, LOOK AND FEEL

Presenting:The insights of an animal friendly,

news loving fashionista

ALL ABOUT ME...I am currently a student in the post-graduate PR student at Humber College. A recent graduate of

York University, I earned my BA in 2004 with a focus in humanities and communications. As my university career progressed I became consumed with current events, animal/human rights and teh

fashion industry. As a thriving PR professional I am determined to correlate my passions with my

career. I am a detail-oriented, well spoken and highly organized young woman with passion for the work I do. What I love about the PR industry is the constant change that occurs, rather than a

continous routine of other professions.

I BELIEVE... I believe that animals are not ours to eat, experiment on, wear, use for entertainment or abuse in anyway

The mass coverage of current events can help those in need and raise awareness All humans should have the right to food, water, opportunity and shelter Fashion is a form of art and self expression which we all project to eachother daily “The future belongs to those who believe in the beauty of

their dreams” – Eleanor Roosevelt

GOALSThe goal of my personal brand is to allow for

my interests and beliefs to promote awareness and establish myself as a dedicated and

passionate PR professional. The broad sense of knowledge and understanding about

animal/human rights, fashion and current events demonstrate my ability to absorb and

share information with others. I am a firm believer that if we live a life on respect towards

each other, understand awareness and look good in the process that we can all strive to the

greatest of our personal ability.

KEY MESSAGESAmanda + Animal Rights + Current Events + Fashion + Human Rights

=LOVE, LOOK AND FEEL

SWOT – PART #1STRENGTHS Bachelor of Arts in Humanistic Studies and Communications Life long activist Compassion for those in need Constant desire to extend my knowledge base and connect with othersAn eye for detail Self proclaimed “trend hunter”Twitter Fanatic – following all the major figures in each interest

WEAKNESSES Sometimes interests collide ex. fashion and animal cruelty Constant influx of information, hard to follow Sometimes I can be too passionate and others may feel intimidated

SWOT – PART #2OPPORTUNITIES Social Media is an advantage, an easy way for my to share my message My interests receive constant coverage in the media Fellow activists are also online sharing perspectives An opportunity to demonstrate my passion and determination PR is a thriving industry, this is a great way of connecting and sharing ideas with other professionals

THREATS Competition from others with similar interests Companies and corporations I target may attempt to boycott my message Due to my broad range of interests, people who focus primarily on one may question my dedication to one specific topic thus question my expertise

STRATEGYRATIONAL: Provide factual and unbiased information petaining to my interests in an effective yet easy to follow manner

AUDIENCE: Current and up and coming PR professionals looking to network and/or with an interest in my discussion topics

HOW TO develop a strong online presence through social and digital media apps update my blog weekly, attract as many followers as possible have a list of links pertianing to my interests on my blog use Facebook, Twitter, Ning etc. To the very best of my ability

CHANNELS AND TACTICS

TWITTER connect with other professionals and experts tweeting and replying to others

FACBOOK promote my brand to my family, friends, classmates and professionals

BLOG comment, link, connect and share with others gather a following of readers

NING Humber connection; classmates and alumni Easy online networking

OBJECTIVES

DATES & TASKS

FEBRUARY 26TH – “All Eyes on Me” is created on blog.com, first blog is posted, maintain Twitter and

FacebookMARCH 9TH – Create a LinkedIn profile, add contacts

MARCH 22TH – Begin posting continuous weekly blogsPRESENT TO APRIL 30TH – Comment, share, connect

with others as the entire semester progresses

BOOKMARKS

www.twitter.com/amandaleone

www.facebook.com/amandalauraleone

www.amandaleone.blog.com