louis vuitton - Final Slides.pptx

8/9/2019 louis vuitton - Final Slides.pptx

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Zeeshan Halim

Meng LianSean Campeau

Liangjia Xie

2014/10/16


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Introdution

Issues !lternati"es!nal#sis Implementation

$eommendation

INTRODUCTION


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Introdution


$eommendation

INTRODUCTION


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Introdution


$eommendation

INTRODUCTION


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Introdution


$eommendation

INTRODUCTION


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Introdution


$eommendation

INTRODUCTION


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Introdution


$eommendation

INTRODUCTION


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Introdution


$eommendation

INTRODUCTION


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Introdution


$eommendation

INTRODUCTION


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Introdution


$eommendation

PROBLEM

Ho% to gro% sustaina&l# %ithout

undermining the "alue o' L()


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Introdution


$eommendation

ISSUES

Limited apait# results 'rom handra't

*ne+third o' the sales in ,urope %eremade to Chinese tourists

Counter'eits and opies in the mar-et .otential nanial ris- Current ratio is lo% 13

Current ratio5Current !ssets/Current Lia&ilit#


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Introdution


$eommendation

ISSUES


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Introdution


$eommendation

SWOT

Strengths

QualityControl of en to

en Prou!tionNo u""er li#it to"ri!ing for a$solutelu%ury

Bran I#ageDo#inant "layer inthe #ar&et

Wea&nesses

Li#ite Ca"a!ity forhan #ae ite#s

Lo' (sset toLia$ility RatioBusiness units 'ithlo' "ro)ta$ility

Business units 'ithlo' gro'th


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*lo$al Lu%ury *oos Mar&et $yRegion an Esti#ate *ro'th

RatesShare o' otal Mar-etin 2011

,stimated 7ro%th2012 ,uro

!merias 809 189

,urope 8:9 9

;apan


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Introdution


$eommendation

SWOT!ont++

O""ortunitiesHigh 7ro%th in !sia.ai

.eople >eoming$iher in !sia .ai,?pansion in the rest o'the %orld!@uire other Lu?ur#

>rands

Threats

Ailution o' >randImage

Curren# ,?hangeButuationhreat to ualit# andDni@uenessCounter'eiting


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Introdution


$eommendation

DECISION CRITERI(

L!>,L A,EIFII*F A,SC$I.I*FIM!7, >rand Image Ho% muh %ill the

alternati"e &enet L(MHGs&rand image)

.$*EI .rot 7ro%th.otential

Ho% muh gro%th %ill thealternati"e &ring to the&ottom line)

!EE*$

A

Cost o'

Implementation

Ho% aorda&le is the

alternati"e to implement)

S.,,A ime toimplementatio

n

Ho% @ui-l# an thealternati"e &e

implemented)


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Introdution


$eommendation

DECISION CRITERI(

WEI*,T

IM!7, .$*EI C*S IM,

2X

1X 1X 1X


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Introdution


$eommendation

DECISION CRITERI(

SC(LE

riteria are rated on a sale o' 1 lo%est to 8 high

1

82


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Introdution

Issues !nal#sis Implementation

$eommendation

(lternati-e./Consoliation

Introdution

!lternati"es


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Introdution


$eommendation

(lternati-e./Consoliation


$eommendation

Introdution

!lternati"es


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Introdution


$eommendation

(lternati-e 0/ Di-ersi)!ation


$eommendation

Introdution

!lternati"es


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Introdution


$eommendation

(lternati-e 0/ Di-ersi)!ation

Less 'ous oninno"ation

.romote %ea-er&rands %ith stronger

&randsIssues !nal#sis Implementation$eommendati

onIntrodutio

n!lternati"e

s


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Introdution


$eommendation

(lternati-e 1/ E%"ansion


$eommendation

Introdution

!lternati"es


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Introdution


$eommendation

(lternati-e 1/ E%"ansion

Eous on high prot&usiness

Lo%er &rand "alue


$eommendation

Introdution

!lternati"es


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Introdution


$eommendation

De!ision Matri%(lternati-es

I#age2034

Pro)t2.34

(5or2.34

S"ee2.34

NetS!ore

Consoliati

on

8 2 8 8 .6

Di-ersi)!ation

2 2 1 2 7

E%"ansion 8 8 1 2 .0


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Introdution


$eommendation

RECOMMEND(TION

Consoliation

Eous on the high+gro%th 'ashion and

leather goods mar-et a-e resoures out o' lo%+gro%th mar-et

Sell lo%+gro%th &rands and partial

o%nership o' other &rands Impro"e the e?lusi"it# o' the Louis

(uitton &rand


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Introdution


$eommendation

S(LES PL(N/RE(D8 TO WE(R

Eous on sales in!sia+.ai andDS

!elerate plannedL( store openings

Eous inno"ation

on ne% L( produts Sell limited

produts onl# in ,Dstores


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Introdution


$eommendation

S(LES PL(N/M(DE TO ME(SURE

Inrease pri"atettings in !sia/DS

rain Erenhemplo#ees to %or-o"erseas

Eous on

e?lusi"it# Eittings onl# in ,D

'or limited produts


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Introdution


$eommendation

9IN(NCIN* PL(N

Consolidate prots selling .artial o%nership

positions Dnaligned &rands

Dse prots to 'und'ous on L( &rand

Inrease priingseleti"el#

$


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Introdution


$eommendation

BR(ND IM(*E

Eous on e?lusi"it#

>etter personalrelationships 'or -e#

ustomers ,nhane

mem&ershipprogram using

mo&ile tehnolog# ># in"itation onl#

e"ents


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Introdution


$eommendation

SUMM(R8

E*CDS *F L*DIS (DI*F

>, ,XCLDSI(,

>, H, >,S


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Than& you

Q:(

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