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MOBILE: 650.400.9054 E: [email protected] 1 Louis-Philippe Lalonde Business Development & Product Marketing Leader Why hire me? 20+ years experience with start-ups + MBA + multilingual Summary Strategic, entrepreneurial and creative executive with 20+ years of international experience in building and managing high-tech and clean- tech new ventures, coaching and advising entrepreneurs in global sales, business development, strategy, leadership, product and brand marketing. Extremely organized, meticulous and execution-focused. Experience 2013- Present Match CMO / Chief Marketing Officer On Demand Co-Founder San Francisco & Los Angeles Consulting firm principally coaching entrepreneurs and serving high-tech and clean-tech new ventures and investors. Delivering strategy, brand and product design. Executing on global business development initiatives. Leading CMO advisory services. Clients include: Enlighted, RIT, Solarbridge Tech., Keytone Tech., Silk Road, Indermica 360, Solar FlexRack. 2011 – 2012 Enecsys / Solar Micro-Inverter & Monitoring Software VP, Global Silicon Valley, UK, Germany, China, Taiwan Mktg. & Products Led the vision for solar micro-inverter and monitoring software products. Responsible for all brand and product marketing global effort and new markets development initiatives. Led the applications engineering teams. Acted as MI technology evangelist to the international solar community as well as trained the sales channel in its value proposition. Now a public company on the London Stock Exchange.

Transcript of Louis-Philippe Lalondematchcmo.com/wp-content/uploads/2014/01/LouisLalon... · MOBILE: 650.400.9054...

Page 1: Louis-Philippe Lalondematchcmo.com/wp-content/uploads/2014/01/LouisLalon... · MOBILE: 650.400.9054 E: louis@matchcmo.com! 1 Louis-Philippe Lalonde Business Development & Product

   

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Louis-Philippe Lalonde Business Development & Product Marketing Leader Why hire me? 20+ years experience with start-ups + MBA + multilingual Summary Strategic, entrepreneurial and creative executive with 20+ years of international experience in building and managing high-tech and clean-tech new ventures, coaching and advising entrepreneurs in global sales, business development, strategy, leadership, product and brand marketing. Extremely organized, meticulous and execution-focused. Experience 2013- Present Match CMO / Chief Marketing Officer On Demand

Co-Founder San Francisco & Los Angeles

Consulting firm principally coaching entrepreneurs and serving high-tech and clean-tech new ventures and investors. Delivering strategy, brand and product design. Executing on global business development initiatives. Leading CMO advisory services. Clients include: Enlighted, RIT, Solarbridge Tech., Keytone Tech., Silk Road, Indermica 360, Solar FlexRack.

2011 – 2012 Enecsys / Solar Micro-Inverter & Monitoring Software

VP, Global Silicon Valley, UK, Germany, China, Taiwan

Mktg. & Products Led the vision for solar micro-inverter and monitoring software products. Responsible for all brand and product marketing global effort and new markets development initiatives. Led the applications engineering teams. Acted as MI technology evangelist to the international solar community as well as trained the sales channel in its value proposition. Now a public company on the London Stock Exchange.

Page 2: Louis-Philippe Lalondematchcmo.com/wp-content/uploads/2014/01/LouisLalon... · MOBILE: 650.400.9054 E: louis@matchcmo.com! 1 Louis-Philippe Lalonde Business Development & Product

   

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2010 – 2011 CentroSolar / Global Solar Panel Manufacturer

VP, Biz. Dev. & USA, Canada, Germany, France, UK, Italy, Spain

Product Mktg. Orchestrated the development of pre-engineered solar system kits as well as a private-labeled solar lease for the NA markets. Led all marketing efforts in positioning the company as a leading solar panel manufacturer in NA and Europe. Led the teams that developed the novel kit-financed business model and channel programs. Now a public company in Germany.

2007 – 2009 Akeena Solar / Renewables Systems Installer

VP, Biz. Dev. & CA, AZ, NM, NV, NY, NJ, MA, CO

General Mgr. Responsible for expanding business revenue streams geographically and across industry segments. As the nation’s leading residential and commercial solar system installer, we paved the way for the first solar leasing program with SunRun under my leadership. Led the first community and corporate programs to extend the reach of renewable energy. Responsibility included solar evangelism, analyst and investor relations. IPO then sold to Australian conglomerate.

2004 – 2007 Q4biz / Business Intelligence Software

VP, Mktg. & USA, New Zealand, Canada, UK, Austria

Biz. Dev. Designed and managed business Intelligence software reseller programs. Recruited and trained strategic partnerships. Created partner program and training curriculum in addition to building the brand and the product MRDs and PRDs.

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2002 – 2004 Creative Wisdom / Business Model Innovation

Mktg. San Francisco, Newport Beach

Consultant Mentored entrepreneurs on how to migrate their analog businesses to the Internet by focusing on business model and product innovation. Sample projects include coaching architects on creating modern prefab product lines; developing product requirements for mobile micro-grid system.

1999 – 2002 Campsix / Technology Incubator

VP, Product San Francisco

Management Led the incubator’s product marketing, product management, applications engineering, project management and professional services teams in designing a fast track startup methodology. Created best practices for B2B web services MRD and PRD, UX/UI design, QA, deployment, customer support, and CRM. Mentored entrepreneurs and managed the 6 mos. delivery of 1.0 product and 3 beta customers.

1997 – 1999 BuyGroup / Demand Aggregation ASP

Co-Founder & San Francisco, Newport Beach

EVP, Products Founded one of the first Applications Service Provider B2B startup. Created the business model for an automated demand aggregation engine and online marketplace focused on bringing supply and demand in the agriculture, education and small business segments. Acquired by AST Systems.

1997 – 1999 IBM Global Services, Worldwide

Sr. Program Mgr. CA, HI, NV, AZ

Responsible for Southwestern states e-business and system integration practices. Business development and program management leader for Y2K remediation, ERP implementation, and e-commerce deployment engagements. Oversaw management consulting, business transformation and process redesign projects.

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1981 – 1996 Prior work experience

Sales: AT&T Mobile Solutions – Los Angeles

Sales: Porsche & Audi -- Hawaii

Sales: Mercedes Benz – Newport Beach

Foreman: Roots Reforestation – Vancouver

Model: Uomo – Milan, Paris, Hamburg, Tokyo, London

Education 2002 Stanford University / Entrepreneurship Studies 1998 Pepperdine University / MSTM & MBA 1997 George Washington University / PMI 1991 Hautes Ecoles Commerciales / Securities 1990 Bishop University / Business Undergraduate (Finance) 1986 McGill University / Economics & Politics (Associates)

Personal I am a cyclist and live in the San Francisco Bay area with my wife and three children. I value family as well as building and growing companies that make a real difference for future generations. Interests 3D printing + renewable energy + cloud computing + sustainability + adventure travel + modern design + endurance sports + Internet of Things + e-mobility + product innovation + technology evangelism