A display typeface including glyphs & numbers, Louella Sans is the first sans serif typeface made directly for

use within fashion. With fashion branding and identity being mainly dominated by fancy serif type, Louella sans

adds a new edge to this market. The classy design ties in high end old fashioned type with a contemporary

twist.

The idea for Louella Sans comes from tieing in elements from traditional serif typefaces which usually domi-

nate the fashion industry however incorporating them within a sans serif typeface, adding a potential much

needed contemporary twist to the market.

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Letter Design Rules:

Using a strict set of guidelines throughout each of the characters the individual forms of the letters

kind of built themselves, applying the same widths and heights throughout the ascenders, terminals

and bowls of each letter. However it was applying the circles to the ears/terminals of the letter which

became complicated trying to make the letter form flow perfectly.

Rounded

Symmetrical

Constructed from straight lines/rectangles and symmetrical circles

Same size throughout all ascenders, terminals & circles

Based on contemporary European sans serif typefaces

Sizes of all circle tinials/ears all related to the size of the stem.

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Promotional range: Design Specs:

Alongside the typeface design itself a range of limited edition posters and flyers have been produced

for sale as well as a 60 page type specimen book to help gain an interest in Louella sans.

Poster & Flyers

Posters: A3

Flyers: A5

Posters: 210 gsm antique white card

Flyers: 140 gsm antique white

The patterns created for the posters flyers and used throughout the design work for this project are all

built up from breaking up parts of the letter forms within louella sans. The red/blue colour scheme has

been used throughout the project to help keep consistency.

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The 60 page type Specimen book talks though the design production of the typeface, explaining initial ideas, design

sketches and the design process of creating the letter forms. Also showcasing each letter, number and glyphs of louella

sans, the font in use and at different weights.

Cover: 240 gsm white card

Pages: 120 gsm white paper

Type Specimen Design Specs:

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