LoudounExtra.comReaching Customers In Your Community

Fall 2008

Loudoun County Internet Statistics

Loudoun Stats:

• 191,000 adults 18+ in Loudoun, 170,640 of those have internet connections

• Loudounextra.com receives over 250K page views per month!

• August was the highest unique visitors month to date, over 80K!

Data by Scarborough and Omniture

Fall Sports: We’ve Got You Covered• Fall sports! Our most popular time of year! • Game highlights, reporter analysis, breaking news of rescheduled games, links

to coverage of all your favorite sports and schools on the main Loudoun Sport’s page!

• LoudounExtra.com has promotional sponsorships across the county at six of Loudoun’s largest high schools.

• Sponsor of Stone Bridge fall football, sponsor of the Dominion High School “LoudounExtra.com Titan Territory Volleyball and Football Classic,” with cups,

t-shirts and mini LoudounExtra.com footballs handed out at games! • LoudounExtra.com banner at many high school football stadiums!• Call-outs from the stands “Log On To LoudounExtra.com for highlights of

tonight’s game…” ads in high school football programs (see below left)• Sponsors of the Sterling Fest and Ashburn Village Fest! • LoudounExtra.com links off Washingtonpost.com’s Loudoun articles

2008 Fall Promotion

* Approx 3,500 attendees at LoudounExtra.com Sponsored Season Opener at Stone Bridge!

Demographics Online survey of Loudounextra.com readers:• 58% Male - 42% Female • Age: 50% over 45 years old • Education: 80% college degree or more,  30% grad school • Marital Status: 80% married, • Children: 52% have children, 20% two or more • HHI: 72% over 100K, 36% over 150K • Ethnicity: 90% White• Loudoun Residents: 83%• Work in Loudoun: 42%• LoudounExtra.com on "Favorites" list: 45%

– Editorial Sponsorships (News, Sports, Calendar, Blogs)– Article Sponsorship / Internet Enhanced Sponsorship– Loudoun Deals & Marketplace, featuring ‘Deal of the Day’

(See following pages for full details)

Advertising Opportunities

Editorial Sponsorship1. Editorial Sponsorship of Sports,

Breaking News, Entertainment Calendar or Blogs:

• Two banners, branding and messaging

• Business profile in directory and Loudoun Deals coupons (see p.9-12 for Deals details)

Save with a frequency package:

1 month at $750/month

3 months at $500/month

6 months at $450/month

12 months at $400/month

Article Sponsorship2. Category Exclusive Article sponsorship:

• Run-of-Site vertical banner

• Business profile in the business directory and Loudoun Deals coupons

-- $300 a month, three month minimum

Internet Enhanced Sponsorship2. Category Exclusive sponsorship:

• Run-of-Site vertical banner

• Business profile in the business directory and Loudoun Deals coupons

-- $300 a month, three month minimum

Drive foot traffic to your store!

Loudoun Deals is the Coupon Section Online!

• Post deals, coupons, events, weekend sales

• Includes a business profile

• Go green, less waste to advertise online!

Loudoun Deals Business ProfileLoudounextra.com writes a

business profile to correspond with all Deal sponsors!

• Includes location, write-up, maps, hours, and contact information

The Dock at Lansdowne Town Center’s profile:

Loudoun Deals Promoted Site-Wide• Your offer could be

The Deal of the Day, giving your coupon site-wide exposure!

Advertiser Feedback “LoudounExtra.com was one of the best advertising decisions we made!...we

saw the numbers increasing...especially on the days you guys have chosen us as the deal of the day! I strongly recommend you guys as you are by far the best exposure for the best price.”

-- Ellen of Jumping Jack Sports 4/17/08

St. Gabriel’s church beat their goals of fundraising in Dec, 2007 with Loudounextra.com in their media-mix:

"The 4th annual St. Gabriel's Alternative Gift Fair raised just over $33,000 for Loudoun charities - the largest amount in our history. Our exposure on LoudounExtra.com was a fundamental part of our success and drove traffic to our on line store."

Peggy Coleman Community Liaison St. Gabriel's Episcopal Church 2007 Alternative Gift Fair

Contact the Commercial Producer

Laura MilnerCommercial Producer/AdWords Manager703-469-2870