Lou and Harry's Digital Strategy- Final Project
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Transcript of Lou and Harry's Digital Strategy- Final Project
digitalmarketingstrategy
-150 new twitter followers
-increase website traffic by 40%
-make first page of google
-create more established online presence
goals:
challenges?• new location-biggest challenge will be marketing the new location and demonstrating its advantages
previous location:albert & ann st. downtown east lansing
prime spot for nightlife, within walking distance of all major bars
current location:chandler rd.~2 miles from downtown
within walking distance of all chandler crossing residents
new location advantages:
bigger venuelive stage for performances
50+ tvsnow 18+ (was 21+) more beers on tap
“when they say ‘SPORTS’ in huge
letters, they are not messing around...
this place is rocking over 50, yes FIFTY
flat screen televisions.”
-eastlansingbars.com
social media:• increase twitter following
• create targeted facebook ads
• create blog(www.restaurantsineastlansing.com domain is available!)
• claim business on foursquare and create specials to keep customers coming back
(target people who have liked the “chandler crossings” facebook page, msu students, etc.)
google adwor
dsfacebook ads
text messaging campaign
banner re-targeting
brand monitoring
budget:facebook and google ads: $500/mo
marketing materials and promotional items: $200/mo
text messaging service: $100-200/mo
miscellaneous marketing costs: $200/mo
_______________________________________
total: ~$1000/mo
searchengine
optimization
not the correct website!
needs to be optimized for
search
metrics of success