Lot’s Wife Marketing Kit

2015

Anna Hill - Bill Molloy - Claire Rowe - Jarrod Verity

Msa-lotswife@monash.edu

+61 (03) 9905 8174

Background

Lot’s Wife is the primary student magazine at Monash University’s Clayton campus and has been a fundamental element of campus life for over 50 years. With a monthly print distribution in addition to a constant online presence, Lot’s Wife publishes a wide range of pieces which are written by both students and prominent figures from within society. The magazine endevours to provide relevant information to students, allowing them access to knowledge that transcends that which they are taught in the classroom. It also serves as an outlet which students can use to acquire experience which can be transferable to the workplace. In 2015, the magazine will be separated into five distinct areas; politics, student affairs, art and culture, science and engineering and sex.

Previous editions

Issue 2 - 2014 Issue 7 - 2010

Issue 6 - 2014 Issue 9 - 1977

Distribution

Lot’s Wife is distributed free of charge throughout a campus of 25,000 students at a monthly frequency. It is distributed at key locations such as the humanities and science buildings, campus centre and recently the halls of residence. It currently has print runs of 2500 which is subject to increase at periods such as ‘o-week’ when student presence and activity on campus is greater. In 2015, the incoming editors hope to extend distribution to Monash College (the associated TAFE) and in locals bars which are often visited by Monash students.

Placement Policy

Unless otherwise agreed, advertisement placement will be entirely at the discretion of the editors in accordance with standard placement priorities. For specific placement requests please contact the Editors on (03) 9905 8174, please note while they endeavour to uphold all requests (such as specific page or left or right side requests) it cannot be guarantee that all will be met.

Advertising Rates

Ad Colour Monochrome

Back Page $1200 N/A

Inside Front $980 N/A

Inside Back $950 N/A

Page Three $950 N/A

Full Page $920 $780

Half Page $580 $450

Quarter Page $380 $270

Eight Page $250 $160

Two Page Spread $1400 $1200

O-Week

Ad Colour Monochrome

Back Page $1320 N/A

Inside Front $1080 N/A

Inside Back $1045 N/A

Page Three $1045 N/A

Full Page $1010 $840

Half Page $640 $500

Quarter Page $420 $300

Eight Page $275 $175

Two Page Spread $1540 $1320

‘O-week’ is an annual week long festival held at the beginning of each academic year where a stall will be set up and our team will be distributing the magazine. Due to increased student presence and activity on campus, all prices will incur a 10% increase. This also covers the cost of a 20% increase in our print run.

O-WEEK

Source: The Age

Discounts

Agencies: multi-edition discounts apply if booking for same client. Rates above are exclusive of agency fees. Discounts cannot be combined with other discounts or offers.

10% for three to five editions

15% for six or more editions

10% for Monash University or on campus tenants

Dimensions

Back cover – 275mm x 200 mm

Inside front – 275mm x 200mm

Inside back – 275mm x 200mm

Full page – 263mm x 200mm

Half page – 132mm x 197mm

Quarter page – 66mm x 197mm

Eighth – 33mm x 197mm

Deadlines

Edition Advertising booking deadline

Launch date

1 3rd February 23rd February

2 24th February 16th March

3 1st April 20th April

4 28th April 18th May

5 1st July 20th July

6 21st July 10th August

7 14th August 7th September

8 (E) 1st September 21st September

9 22nd Semptember 12th October