Lost in the Chaos

Let the Market

Correct, Then I

Will Enter.

Which Scheme/

Style should I

enter Currently

What if the Scheme

chosen by me

underperforms??

Which is the right

Scheme to select

What if FPI’s Move

out of Market

Markets are at all

time high, it can’t

move up further.

Let Clarity come,

Then I Will Invest.

-”Wall of Worry”

Sentiments are

not good just look

at the NEWS

Investor Behaviour = Limited Knowledge + Unlimited sentiments = Confusion

2

Expectations V/S Reality

What an

investor expects

What an

investor gets

BASED ON HIS OWN DECISIONS…..

INVESTOR ‘S RETURNS

BEHAVIOURAL GAP

INVESTMENT RETURNS

3

Needs of an Investor

I want to capture the right moment for entry & exit

Timing & Identifying the "Right Mutual Fund Scheme"

Requirement of "Diversification, Capital appreciation & Booking part

of profits with limited paper work and taxation impact"

I have limited corpus to invest with limited time

I want to have sensible diversification

I should regularly book part of profits

1

2

1

2

4

TO BRIDGE THE GAP BETWEEN

POSSIBILITY AND REALITY

PRESENTING TO YOU…

ICICI Prudential

INDIA EQUITY FOF

(An open ended Fund of Funds scheme investing

in units of equity oriented schemes)

5

The Market is Always on the Move

2012 2013

SECTOR-WISE PAST 3 YEAR CAGR

2014 2015 2016 2017 2018 2019

FMCG

31%

CD

28%

AUTO

18%

HC

18%

BANKEX

14%

IT

5%

OIL & GAS

-5%

POWER

-13%

METAL

-13%

CD

31%

BANKEX

21%

IT

17%

FMCG

13%

OIL & GAS

10%

METAL

5%

POWER

1%

HC

-2%

FMCG

23%

HC

15%

IT

12%

AUTO

8%

BANKEX

0%

CD

-2%

OIL & GAS

-4%

METAL

-16%

POWER

-16%

HC

37%

BANKEX

35%

AUTO

34%

FMCG

26%

IT

25%

CD

23%

OIL & GAS

12%

METAL

7%

POWER

7%

HC

28%

IT

27%

AUTO

19%

CD

17%

BANKEX

12%

FMCG

12%

OIL & GAS

6%

POWER

1%

METAL

-10%

CD

25%

AUTO

19%

BANKEX

18%

HC

15%

OIL & GAS

14%

FMCG

9%

POWER

7%

IT

6%

METAL

4%

CD

34%

OIL & GAS

21%

METAL

16%

AUTO

14%

FMCG

13%

BANKEX

11%

POWER

6%

IT

4%

HC

1%

METAL

22%

CD

21%

BANKEX

17%

FMCG

16%

OIL & GAS

16%

IT

11%

AUTO

5%

POWER

3%

HC

-6%

AUTO

-2%

Source: MFI Explorer. 3 Year CAGR has been used to plot the sector-based heat map. Past performance may or may not be sustained in the future. HC: Healthcare| CD: Consumer Durables|

FMCG: Fast Moving Consumer Goods. MFI Explorer is a tool provided by ICRA Online Ltd. For their standard disclaimer please visit http://www.icraonline.com/legal/standard-disclaimer.html

6

The Market is Always on the Move

Source: MFI Explorer. 3 Year CAGR has been used to plot the marketcap-wise heat map. Past performance may or may not be sustained in the future.

Large- Nifty 100 TRI| Mid- Nifty Midcap 150 TRI| Small – Nifty Smallcap 250 TRI. MFI Explorer is a tool provided by ICRA Online Ltd. For their standard disclaimer please visit

http://www.icraonline.com/legal/standard-disclaimer.html

2013 2014 2018 2019

Large

Small

Small

Small

Small

Large

Large

2.1% 31.1% 21.3% 24.6% 21.4% 12.5% 15.6%

Mid

Mid

Mid

Mid

Mid

Mid

Mid

-1.6% 29% 17.8% 22.5% 20.3% 11.3% 7.2%

Small

Large

Large

Large

Large

Small

Small

-5.2% 22.9% 11.7% 10.4% 9.7% 5.9% 2.8%

MARKET CAP-WISE PAST 3 YEAR CAGR

2015 2016 2017

7

The Market is Always on the Move

Source: MFI Explorer. 3 Year CAGR has been used to plot the factor-based heat map. Past performance may or may not be sustained in the future.

Value-NIFTY 500 Value 50 TRI|Growth - Nifty Growth Sectors 15 TRI| Dividend - Nifty Dividend Opportunities 50 TRI. MFI Explorer is a tool provided by ICRA Online Ltd. For their

standard disclaimer please visit http://www.icraonline.com/legal/standard-disclaimer.html

2012 2013

FACTOR-BASED PAST 3 YEAR CAGR

2014 2015 2016 2017 2018 2019

Growth

Growth

Growth

Growth

Value

Value

Dividend

Dividend

19% 18% 30% 24% 28% 20% 14% 10%

Dividend

Dividend

Value

Value

Growth

Growth

Value

Growth

16% 4% 27% 13% 13% 3% 11% 8%

Value

Value

Dividend

Dividend

Dividend

Dividend

Growth

Value

3% -11% 20% 6% 12% 10% 9% -2%

8

Returns & Sentiments

70000

20000

-30000

-80000

CY 2007 CY 2008 CY 2009 CY 2010 CY 2011 CY 2012 CY 2013 CY 2014 CY 2015 CY 2016 CY 2017 CY 2018

Yearly DII Net flows

(Rs Cr.)

Money Was

Flowing Out

of Equities

Performance Snapshot as on

December 2013

Particulars 3 Year CAGR (%)

Nifty 50 TRI 2.15

Nifty Midcap

150 TRI -0.03

Source: MFI Explorer. 3 Year CAGR has been used. Performance Data as on December 31, 2013. Past performance or may not be sustained in the future.

DII – Domestic Institutional Investors. MFI Explorer is a tool provided by ICRA Online Ltd. For their standard disclaimer please visit http://www.icraonline.com/legal/standard-disclaimer.html

9

Returns & Sentiments

Performance Snapshot as on

December 2018

Particulars 3 Year CAGR(%)

Nifty 50 TRI 12.48

Nifty Midcap 150

TRI 13.18

70000

20000

-30000

-80000

CY 2007 CY 2008 CY 2009 CY 2010 CY 2011 CY 2012 CY 2013 CY 2014 CY 2015 CY 2016 CY 2017 CY 2018

Yearly DII Net flows

(Rs Cr.)

Flows Post

Out

Performance

Source: Internal & MFI Explorer. 3 Year CAGR has been used. Performance Data as on December 31, 2018. Past performance may or may not be sustained in the future. MFI Explorer is a tool provided by

ICRA Online Ltd. For their standard disclaimer please visit http://www.icraonline.com/legal/standard-disclaimer.html 10

Portfolio Construction Theme

Periodically

MARKETCAP

Large | Mid | Small

SECTORS/THEMES

Rotation

FACTOR

Growth | Value | Dividend

BROAD SELECTION CRITERIA

3 Year Performance is BELOW AVERAGE | Flows are NEGATIVE | Valuations are ATTRACTIVE

The asset allocation and investment strategy will be as per Scheme Information Document.

Based on the above Selection Criteria,

the fund manager may take an aggressive position in a

particular marketcap/ sector/ theme/factors

11

THE PROCESS TO ACHIEVE IT IS NO SECRET.

BUT NEITHER IS IT AS SIMPLE AS IT SEEMS….

ICICI Prudential India Equity FOF

An Open-ended Fund of Funds Scheme investing in one or more equity oriented mutual

fund schemes/ETFs of ICICI Prudential Mutual Fund and/or any other Mutual Funds.

Identifying the

mutual fund

schemes

Periodically

reviewing and

taking necessary

action

Assigning the

weights to

individual schemes

The asset allocation and investment strategy will be as per Scheme Information Document.

Equity Schemes/ ETFs of ICICI

Prudential Mutual Fund

Equity-Oriented Schemes/ ETFs

of Other Mutual Funds

Subject to

Fund

Manager

Discretion

In-depth research

of Marketcap,

Sector, Themes,

Factor

12

What is ICICI Prudential India Equity FOF?

ONE STOP OPTION TO INVESTMENT CONFUSION

Provides exposure to Equity Schemes/ETFs Launched by various AMCs

Invests across sectors, market capitalization, styles, strategy and themes

Avoids operational hassles

Simplifies and provides tax efficiency for switching between schemes

Provides liquidity, diversity and can benefit from market timing

Reap the benefits even with a small ticket size

The asset allocation and investment strategy will be as per SID.

13

NFO Period February 05,2020 to February 19,2020

MICR Cheques Till end of business hours on February 19, 2020

RTGS and transfer cheques Till end of business hours on February 19, 2020

Min. Application amt. during the NFO Rs.5,000/- (plus in multiple of Re.1 thereafter)

Options to be launched ICICI Prudential India Equity FOF-Growth & Dividend

ICICI Prudential India Equity FOF - Direct Plan -Growth & Dividend

Exit Load If the amount sought to be redeemed or switched out within 12

months from allotment: 1.00% of applicable NAV.

If the amount sought to be redeemed or switched out more than 12

months from allotment: Nil

Benchmark S&P BSE 500 TRI

Fund Manager Dharmesh Kakkad

Scheme Features

14

Investors may please note that they will be bearing the recurring expenses of the fund of funds scheme in addition to the expenses of the underlying schemes in

which the fund of funds scheme makes investment.

Mutual Fund investments are subject to market risks, read all

scheme related documents carefully.

Disclaimer: All figures and data given in the document are dated unless stated otherwise. In the preparation of the material contained in this document, the AMC has used information that is publicly

available, including information developed in-house. Some of the material used in the document may have been obtained from members/persons other than the AMC and/or its affiliates and which may

have been made available to the AMC and/or to its affiliates. Information gathered and material used in this document is believed to be from reliable sources. The AMC however does not warrant the

accuracy, reasonableness and / or completeness of any information. We have included statements / opinions / recommendations in this document, which contain words, or phrases such as “will”,

“expect”, “should”, “believe” and similar expressions or variations of such expressions, that are “forward looking statements”. Actual results may differ materially from those suggested by the forward

looking statements due to risk or uncertainties associated with our expectations with respect to, but not limited to, exposure to market risks, general economic and political conditions in India and

other countries globally, which have an impact on our services and / or investments, the monetary and interest policies of India, inflation, deflation, unanticipated turbulence in interest rates, foreign

exchange rates, equity prices or other rates or prices etc.

The AMC (including its affiliates), the Mutual Fund, the trust and any of its officers, directors, personnel and employees, shall not liable for any loss, damage of any nature, including but not limited to

direct, indirect, punitive, special, exemplary, consequential, as also any loss of profit in any way arising from the use of this material in any manner. The recipient alone shall be fully responsible/are

liable for any decision taken on this material. Investors are advised to consult their own legal, tax and financial advisors to determine possible tax, legal and other financial implication or consequence

of subscribing to the units of ICICI Prudential Mutual Fund.

ICICI Prudential India Equity FOF is suitable for investors who are seeking:*

Moderate

Investors

understand that

their principal will

be at Moderately

high risk

• Long Term wealth creation

• An Open-ended Fund of Funds scheme investing in in units of equity oriented mutual fund schemes

LOW HIGH

*Investors should consult their financial advisors if in doubt about whether the product is suitable for them.

Riskometer & Disclaimer Riskometer & Disclaimer

15