Los Angeles March 25, 2014Today’s CV Portfolio . Folie 7 Mercedes-Benz Vans - History . 1932 -...
Transcript of Los Angeles March 25, 2014Today’s CV Portfolio . Folie 7 Mercedes-Benz Vans - History . 1932 -...
Los Angeles
March 25, 2014
Folie 2
Sprinter - “The Original”
Claus Tritt General Manager, Operations, Commercial Vans Mercedes-Benz USA
Delete for Detroit
Folie 3
Customer Dedication – New Organizational Structure
Passenger Cars/Light Trucks & smart
Vans
• MBUSA Culture • Driven to Delight • Processes • Policies & Procedures • Dealer Network • IT-Platform & Systems • Service & Parts Infrastructure
The Best or Nothing Vans. Born to Run
MBUSA
Folie 4
Sprinter Van – “The Original”
Folie 5
Mercedes-Benz Commercial Vehicles
Nearly 120 years of commercial vehicle experience 1895 - Benz Patent Motor Bus – first engine-powered bus by Benz & Cie
1896 - Motor Truck by Daimler Motoren Gesellschaft (DMG) – world’s first truck Benz Combination Delivery Wagon – first precursor of today’s vans
1898 - First DMG heavy truck – 5 tons payload
Folie 6
Today’s CV Portfolio
Folie 7
Mercedes-Benz Vans - History
1932 - Introduction of Mercedes-Benz L300 with a 32hp diesel engine
1955 - First Mercedes-Benz Van - L319
Today - Daimler AG is the world’s largest manufacturer of commercial vehicles The current van lineup includes Vito, Viano, Vario and Sprinter
Folie 8
Worldwide Van Locations
Nutzfahrzeuge Daimler Trucks
Finanzdienstleistungen Financial Services
MBC Mercedes-Benz Cars
China - Fuzhou Started 2010: NCV2/2011: NCV3
Germany – Düsseldorf Sprinter (NCV3) – Cargo/Passengers
Argentina – Buenos Aires Sprinter (NCV3)
Spain – Vitoria Vito & Viano (NCV2)
Germany - Stuttgart Headquarters + Development
Germany – Ludwigsfelde Sprinter (NCV3) – Cab-Chassis, Vario
USA – Charleston Sprinter (Mercedes-Benz & Freightliner)
Russia – Nizhny Novgorod Opened July 2013 - Sprinter (T1N)
Folie 9
• 2013 – 270,100 • 2012 – 252,400 • 2011 – 264,200 • 2010 – 224,224 • 2009 – 165,576
Global Mercedes-Benz Van Sales
Folie 10
Sprinter Van History
1996 1997 1998 1999 2000 2003 2004 2005 2007 2008 2010 2011 2012 … … 2001 1995 2002 2006 2009 2013 1995
1st generation SPRINTER Diesel direct injection OM 602 1995
2006
2nd generation SPRINTER OM 642 (V6) Diesel, automatic transmission 2006
2010
New version of OM 642 with EPA10 certification 2010
1st SPRINTER in USA Diesel OM 612 2001
2001 2013
The new SPRINTER EPA13 and EPA14 with BlueTEC and BlueEFFICIENCY 2013
Folie 11
•U.S. Sprinter T1N introduction under the Freightliner brand
• Integration into DaimlerChrysler
•Sprinter introduced under the Dodge brand
•Freightliner Sprinter continues
• Introduction of the NCV3 model under both brands: Dodge and Freightliner
• Introduction of the Mercedes-Benz Sprinter
•Freightliner Sprinter continues
•Dodge Sprinter is discontinued
2001 2003 2006 2010
Sprinter Vans in the USA
•Mercedes-Benz and Freightliner Sprinter continue sales
•New safety and technology continue a tradition of innovation
2013
Folie 12
The marketplace we entered: The modern van marketplace:
Changing Market Tastes
Folie 13
U.S. Customers
10%
15%
15% 60%
Retail/Wholesale Delivery Services
Passenger Transport Construction Trades
MY 14
Folie 14
Sprinter Van
Cargo Passenger Cab Chassis Crew MiniBus
*Based on 2013CY Retails (excl. fleet)
68% 13% 13% 6% <1%
U.S. Model Mix
Folie 15
U.S. Market - Sales Results
8,55916,577 20,929 21,816
190,766
229,106
250,989258,823
2010 2011 2012 2013
Sprinter Share Total Market
Folie 16
Large Van Segment Sales - 2013
Uni
t Sal
es
Folie 17
2014 U.S. Sales Results
0
500
1,000
1,500
2,000
2,500
3,000
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
2,709
2,305
2013 2014
+17.5%
Folie 18
U.S. Market Share
YTD 02/2012
J
+ 0.6%-pt
- 2.4%-pt
- 6.1%-pt
+ 6.8%-pt
-1.9%-pt
7.7%
25.9%
5.4%
11.9%
46%
Feb ‘14 YTD Δ YTD Feb ‘14 vs. Feb ‘13
3.2%
Folie 19
Ambulance Mobile Exam Medical Equip. Paratransit
Sprinter Van Segments Freight Delivery Moving Food Delivery Expediter
RV Tailgating Toy Hauler Pets
Bookmobile Mobile Office Mobile Workbench Mobile Showroom
Utility & Cable Broadcasting Mobile Repair & Svc.
Leasing Rental
Mobile Command Fire Law Enforcement SWAT Security Armored
Catering/Rest. Florist Refrigeration Comm. Food Truck Laundry
Limousine Shuttle Campus Trans. Tour Team Vans
Marine Railroad
Construction HVAC Landscape Glass Repair Plumbing Pest Control Electrical Locksmith General Contractor
Folie 20
U.S. Dealer Network
Joint network – selected Mercedes-Benz and Freightliner dealers
Currently 244 Sprinter dealers... and growing
Folie 21
Sprinter Durability
Cold Heat Durability
• Testing and validation all around the world
• 5 million miles of durability testing under different operating conditions
• Service intervals extended up to 15,000 miles
Folie 22
Sprinter - “The Original”
Antje Williams Department Manager, Sprinter Brand Management Mercedes-Benz USA
Folie 23
What’s New - Design
Folie 24
Design: 2010-2013 vs. 2014 New Sprinter (M-B)
Folie 25
Design: 2010-2013 vs. 2014 New Sprinter (Freightliner)
Folie 26
2014 Front Design: Mercedes-Benz and Freightliner
Folie 27
2014 Sprinter Models
11+ 1 seats 2 wheelbases 2 roof heights GVWR: 8,550 lbs
2 seats 3 body lengths 2 wheelbases 2 roof heights GVWR: 8,550, 9,990 11,030 lbs
2 seats 2 wheelbases GVWR: 11,030 lbs
Cargo Van Passenger Van
Cab Chassis 4+1 seats Removable 2nd row 2 wheelbases 2 roof heights GVWR: 8,550 lbs
Crew Van
Up to 18 seats 12 packages 1 wheelbase GVWR: 11,030 lbs
MiniBus
Folie 28
Enhanced powertrains improve: • Fuel efficiency • Emissions • Driving comfort
Development Philosophy
Folie 29
OM651 (2.1 l, IL 4 Diesel) OM642 (3.0 l, V6 Diesel)
V6 Clean Diesel: 188 hp and 325 lb-ft / 4-cylinder Clean Diesel: 161 hp and 266 lb-ft
The new SPRINTER: Introduction of the 4-cylinder OM651 engine and 7-speed automatic in USA and Canada
Advanced Engine Applications
Folie 30
BlueTEC Clean Diesel Technology
Main components: • Diesel Particulate Filter (DPF) • SCR catalyst • AdBlue dosing system • On-Board-Diagnostics and exhaust sensors • Advanced Engine Control Unit
and low emission combustion calibration
Folie 31
5G-TRONIC
ECO power steering pump
energy management 7G-TRONIC PLUS
FE optimized rear axle & axle ratios
clutch coolant compressor
advanced combustion engines
BlueTEC - SCR
FE optimized generator
aerodynamic drag reduction covers
electronic controlled fuel pump
7G-TRONIC PLUS energy management
FE optimized rear axle & axle ratios
5G-TRONIC
ECO power steering pump
energy management 7G-TRONIC PLUS
FE optimized rear axle & axle ratios
clutch coolant compressor
advanced combustion engines
BlueTEC - SCR
FE optimized generator
aerodynamic drag reduction covers
electronic controlled fuel pump
BlueEFFICIENCY Features
Folie 32
Up to 18% improvement in fuel economy and CO2 emissions
SprinterMY2013 OM642
New SprinterMY2014OM651
Fuel economy [mpg]
* Estimate - according to FTP75, with engine OM642 (MY13) vs. OM651 (MY14)
18% *
Efficiency
Folie 33 7G-TRONIC PLUS
Driving comfort with enhanced handling and drivability
• Enhanced comfort by lowering noise levels and vibrations
• Optimized handling by well balanced engine and transmission calibration
• Relaxing drivability with the 7-speed automatic transmission: 7G-TRONIC PLUS
Driving Comfort
Folie 34
What’s New - Features
New Standard Feature Highlights
• New, ergonomic steering wheel
• New shifter design
• New upholstery design
• Audio 15 with • 5.8” screen • Bluetooth • USB Connection • Aux input • iPod Integration
Optional Feature Highlights:
• Navigation system
• Parktronic
• Blind Spot Assist
• Lane Keeping Assist
• Highbeam Assist
• Collision Prevention Assist
Folie 35
Safety Systems
Blind Spot Assist Lane Keeping Assist
Folie 36
Safety Systems
COLLISION PREVENTION ASSIST
High Beam Assist
Highbeam Assist
Folie 37
Load-Adaptive ESP Program – Segment Exclusive
The Electronic Stability Program (ESP®) comprises the following functions:
• EBD (Electronic Brake Force Distribution) – Prevents the rear wheels from locking before the front wheels. • ABS (Anti-lock Braking System) – Helps to prevent the wheels from locking. • ASR (Acceleration Skid control) – Regulates wheel spin by intervening in the engine management and by braking the driving wheels. • BAS (Brake Assist) – Instantly applies all available power boost to reduce stopping distance in emergencies. • ROM (Roll Over Mitigation) – Detects rollover tendencies during maneuvers with low road speed and high lateral acceleration. • RMI (Roll Movement Intervention) – Detects rollover tendencies in dynamic and high-speed evasive maneuvers with high lateral acceleration. • LAC (Load Adaptive Control) – Determines the gross vehicle weight and supports the ESP function. • EUC (Enhanced Understeering Control) – Stabilizes the van during heavy understeer.
Folie 38
Safety Features
Adaptive ESP® 9i with Load Adaptive Control
Trailer Stability Assist
Three point lap/shoulder belts
Headrests for all seats
Advanced multi-stage driver and front-passenger airbags
Post-Crash Protection
Optional
Side-curtain and torso air bags Wide-angle Bi-xenon headlights Low-speed traction control Parktronic system Rear View Camera
Folie 39
Engineering Performance
• Transverse monoleaf composite front suspension resulting in larger wheel cuts for more maneuverability
• Lightweight design front end for better handling • 3500 models available with reinforced front axle allows for
heavier front axle loads • Standard front & rear stabilizer bars
• Front Brembo brakes
Folie 40
Engineering - Electronics
• All electrical connections silver-coated to avoid contact corrosion
• Standard engine immobilizer
• Fully multiplexed electronics = thinner wiring
• Available PSM, a “Gateway” for vehicle info
Folie 41
Engineering – Parametric Special Module (PSM) Monitors Manipulates
Engine RPM Variable engine idle
Ignition Engine shutdown, Remote start/stop
State of doors (open/closed)
Deployment of equipment
Position of equipment (ex: wheel chair lift)
Interlock
Lighting Lighting scenarios (Wig-Wag for ambulances)
Diagnostics Notifications to fleet manager
Folie 42
Cargo Capacity - up to 547 ft³
Payload Capacity - up to 5,415 lbs
Side door opening area - 6’ x 4’3”
Rear door opening area – 6’ x 5’2” / 270°
Low step-in height – starting at 19.9”
Standing height – up to 6’6”
Turning Radius - 54.6 feet
Usability Features
Folie 43
Sprinter - “The Original”
New for MY15
Folie 44
• Standard Equipment (2500 models) • Operates above 50mph • Adaptive ESP yaw sensor detects lateral wind
force. • Adaptive ESP counter steers by selective
lateral brake intervention
Crosswind Assist – new for MY15
Folie 45
High range 4x4 with available low range transfer case Available early 2015 Models: V6 Crew Van
V6 Passenger Van V6 Cargo Van w/8,550 GVWR V6 Cargo Van w/11,030 GVWR
Sprinter 4x4 – new for MY15, launch Q1/2015
• Part-time Four Wheel Drive (engage 0-6 mph) • Not 4MATIC • Utilizes 4ETS • Retains Adaptive ESP functionality • Torque Split of 35:65
Folie 46
Relocated Turn Signal
Anti-Roll Bars 4.3” taller
Assist Handle
Rear ‘4x4’ Badge
Optional Low Range
Folie 47
Highest Value Ratings
Vincentric “Best Fleet Value in America” award for MY2013 Mercedes-Benz Sprinter 2500 “…a clean sweep, with the lowest lifecycle costs in each of the 20 cost scenarios measured. Strong results in fuel, insurance, and repair costs helped this full-size passenger van outperform competitors from General Motors and Ford.”
Folie 48
Customer Solutions
Range of Lease/Finance Solutions: • Sprinter Care Lease • Special APR Rates • Zero-TRAC Lease • FMV Lease
Extended Limited Warranty – up to 125K
Prepaid Maintenance
Certified Pre-Owned Program
Folie 49
Preferred Upfitter Program
Folie 50
Summary
Safety/Ergonomics • Intelligent, modern design • Unibody construction • Advanced Safety Systems - new Crosswind Assist for 2015MY
Total Cost of Ownership • Fuel-efficient diesel powertrains • Long service intervals • Mercedes-Benz Quality
Exceptional Service • Diverse product offerings • Customer-focused finance offerings • Mercedes-Benz & Freightliner Dealer Network
Summary
Folie 51
Thanks!
Thank You
Folie 52