Lorna Li - The Roadmap to Freedom 051616

8/16/2019 Lorna Li - The Roadmap to Freedom 051616

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© 2015 by Lorna Li and Entrepreneurs for a Change. All Rights Reserved.2

http://www.entrepreneursforachange.com/lbbs/http://www.entrepreneursforachange.com/lbbs/


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The Roadmap to Freedom

Your Blueprint for Aracng High-End, Soul-Aligned Clients

If you are a purpose-driven entrepreneur who is ready to get o the cash ow roller

coaster, and claim more freedom in your business and life, then you are in the right

place.

My name is Lorna Li and I am a digital nomad and and internet markeng mentor

to visionary entrepreneurs who are on a mission to make an impact while living life

completely on their own terms. For the past four years, I have grown and run my

business from exoc locaons like Bali, Thailand, Costa Rica, Brazil and Hawaii and

I’m so honored to be able to share with you exactly how you can claim more free-

dom to travel in your business.

What inspired me to create an online business was a life-changing experience deep

in the heart of the Brazilian Amazon in 2004. I had been invited to parcipate in a

tribal fesval in the Kaxinawá Indigenous Territory of Upper Jordão, in the state of

Acre, Brazil. I’ve always been a spiritually-oriented person, and being able to spend

me in yoga and meditaon retreats, or on pilgrimage is important to me.

Unfortunately, most U.S. companies only give you two weeks of vacaon. Two weeks

into a Vipassana meditaon retreat, I feel like I am just geng warmed up, just

starng to unlock the treasures of my mind. The last thing I want to do aer 2 weeks

of meditaon is to pack up my stu, get back on a plane and go back to work.



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At that me, I understood beyond a doubt that part of my soul’s purpose would be

deeply entwined with the culture and the people of the Amazon. And that in order to

truly live this purpose, I’d need to go back there oen.

Now, when it comes to travelling in the Amazon, it’s going to take you 2 weeks to

get anywhere. This is because elder shamans live deep in the forest, and geng to

their village typically requires taking a twin propeller plane to the nearest outpost

with a dirt landing strip and a mulple-day boat ride.

Mind you, there is no transportaon in the tribal backcountry, so locang a boat

operator, provisioning yourself with enough food,water and gasoline to make the

journey up or downriver and back, plus addional supplies for the village, so that

your visit is a net posive for them, and not a drain on their limited resources, that

process alone might take days.



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dicult, especially with high-paid, high-caliber career-oriented posions.

Employment gaps are red ags to many corporate employers, and corporate culture

tends to be advancement-focused. If you want to be promoted, you need to put in

at least a year of solid employment in your current role, with a documented track

record of wins before you can feasibly ask for a promoon and raise, and get one.

Low-end service jobs (as restaurant servers, bartenders, massage therapists, yoga

instructors, deli sta, etc) are much more forgiving about long stretches of me o

so long you can nd someone to cover your shi. But then put yourself in the make

money at home so you can spend it all while you travel game. And while this canwork out just great in your 20s and 30s, keep this up, and you run the risk of being

trapped in low-end service jobs in your 50s or 60s with lile savings.

How to Travel While Increasing Your Income

Now I’m a careerist. I like to be intellectually challenged, increase my skills and I

want to be paid increasingly well as I uplevel my mastery. So the low-end job trapthing was simply not appealing to me. Neither did I want to be an English teacher in

Brazil.

And I wanted to have the freedom to spend 3, 6, 9 months or more in Brazil or

elsewhere. Living and working with shamans and their tribe. Without sacricing my

income. Ideally, while increasing my income. And my knowledge. This was what life

would look like on my terms.

I realized that the only way to solve this issue was to gure out how to make money

online.



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Take a moment to visualize what life would look like if you were

living it exactly on your terms, if money, me, and knowledge were

no object?

What Would You Be Doing?

Where Would You Be Living?

What Protable Genius Would You Possess?

How Would You Be Serving Your Clients?

Exercise: What Would Life Look Like On YOUR Terms?



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An online business has the power to give you locaon freedom, and the ability to

generate increasing leveraged, recurring revenue, as you uplevel your skills, and gain

mastery of your cra... and become smarter in ways a low-level service job will

never inspire.

The easiest and fastest way to get earn money online is to get paid for your

experse. Seng up a virtual coaching or consulng business is as easy as creang a

single web page with a Paypal buon.

Unfortunately, while it’s easy to start your business that way, building your business

so that your online presence aracts a steady stream of qualied visitors who turn

into retainer-based clients takes more work. But the payo is well worth it.

The freedom to change countries or travel on a whim. The freedom to own your

own me. The freedom to reach global audiences and transform more lives. Thefreedom to immerse yourself in spiritual or cultural pursuits.

So if having life-changing adventures, going on pilgrimages to hard-to-access

places, or plumbing the depths of your mind for longer periods of me than 2 weeks

(without having it impact your career, cause you to hemorrhage money, or keep you

trapped in low-end jobs unl your elder years) is important to you, then read on.



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Your Soul Tribe - The True Key to Freedom

There is a vast array of soware, gadgets and tools that will help you run your

business from anywhere in the world. But the one thing that is the true freedom

gamechanger is having your soul-aligned tribe of fans, prospects and clients join

your email list.

Having a soul tribe gives you:

• The freedom to run your business from anywhere in the world • Freedom from worry and anxiety over not knowing when your next

client is going to appear

• Freedom from the stressful cycles of feast or famine that plagues so

many experts, consultants, coaches, and service providers

Now, the big problem I see with so many experts is not taking the me to build their

tribe - and when I say tribe, I really want to emphasize those people who join your

email list. Not your Facebook friends, LinkedIn network or Twier followers. Your

email list of people who specically voted to stay connected with you, because they

love who you are, and what you do.

Why aren’t your social media friends your tribe?

Well they could be, but I like to think of my social media community more as my

“reach”.

This is because while people won’t receive my news and updates in the same way as

my news landing in their email inbox. It’s esmated that only 2% of people in your



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social network actually see your update.

Think about it. The person needs to be in front of a device - their desktop, laptop, ormobile phone - at the moment you make an update. If you get a lot of social

engagement on your post, your update may hang out in the news feed a lot longer.

But that tends to happen for inspiring photos, cute cat pictures, controversial posts

about polics or gender, not for promoonal posts about your business. So you

might have a huge social network, and very few people who see your updates.

Also the algorithms of some of these plaorms - in parcular - Facebook - is

oriented to get you to spend money on adversing. Which is why fewer of your

Facebook fans actually see a Facebook fanpage update, than a personal prole

update. Because aer spending all this eort to build up your fanbase, you are now

faced with the need to run paid adversing campaigns if you hope to get an ROI for

your eorts. Smart on Facebook, frustrang for Facebook fanpage creators.

While engagement on your posts might feel like you are “making progress”, unless

you are geng those people who are liking, commenng and sharing your post toactually get on your email list, engagement is actually not a value-driving

acvity. In other words, spending a lot of me geng engagement on your updates

is a me-sucking, unprotable acvity.

Now if you intend to run paid adversing campaigns to your Facebook fanbase,

then engagement can be useful, because it will increase your social reach, which can

aract more Likes, which will improve your Facebook demographic targeng and

audience reach.



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However, building up a large Facebook fanpage audience is really a long-term

strategy with paid adversing being the engine that drives email list growth and

monezaon.

If you are eager to aract ideal clients that pay you what you are worth as soon as

possible, there are faster, more lucrave methods than spending your me and

energy creang a content rehose on social media sites.



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Who is Your Soul Tribe Anyhow?

Your soul tribe is NOT your target market. Your soul tribe is NOT your

niche. Your soul tribe is NOT anyone who needs your service. Your soul

tribe are the people are so aligned with your mission and message that

when you work together, it feels like magic and your work together ignites

a movement.

Collaboraon with any soul-aligned tribe member feels like a full-body,

ecstac, “Yes!”



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The Top 5 Reasons Your Soul Tribe is a BusinessGamechanger

Having an email mailing list of soul-aligned fans prospects and clients will uplevel

your business in so many ways. It is so much more powerful and lucrave than

having a massive social media following.

And NOT building your tribe keeps so many talented, experienced experts struggling

to nd clients, working too hard, for too lile and feeling like the world’s best kept

secret. Below are the top reasons why building a soul-aligned email list rocks.

1. Your Tribe is Your Personal Economy that Follows You Wherever

You Are

So one of the top things I love about having a tribe is the fact that your tribe is your

personal economy that follows you wherever you go. It doesn’t maer whether you

are in Hawaii or Timbuktu, when you have a tribe of followers, people who love

what you do, the informaon that you provide, and the services that you perform

then you can go anywhere in the world and connue to oer your services to that

tribe and be paid for it. So your tribe is actually the cket to true locaon freedom.

When you have a tribe, it frees you from the hustle of having to go to local network



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in events and drumming up local business and talking to a whole bunch of people

that you may not want to talk to, who you may not even remember in the hopes

that somebody will actually hire you or refer your business. So you no longer have

to do that if you have a tribe of ideal fans, prospects and clients. And then you also

don’t need to host local workshops in order to aract new clients because again you

can send an email and invite members of your tribe to parcipate in an online

workshop, for example.

So for those of you who love to travel, you may nd that it is really hard to nd local

business if you are in a country where you don’t really speak the local language, or

the cost of living is considerably lower so that the amount that the local person will

pay you would only be a fracon of what you would charge a person in your home

country. So having a tribe allows you to ability to benet from geo-arbitrage, where

you generate income from wealthier parts of the world so that you can live a

luxurious, comfortable and adventure-lled lifestyle in cheaper part of the world.



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The Power of Geo-Arbitrage

Geo-arbitrage is the pracce of earning income in a wealthier part of the

world, with a stronger currency like US Dollars, Canadian, Deutschmarks,

Euros, and Brish Pounds, and living a high-end lifestyle in another part of

the world where the currency is weaker, like Mexico, Indonesia, Thailand,

Argenna, Croaa, Slovenia, Brazil, and Spain. There are many countries in

Western Europe where the cost of living is signicantly lower than

high-priced cies in the United States, like San Francisco, or New York. The

dollar goes further, you can live a great life, eat well and enjoy wonderful

experiences.

Enjoying luxury accommodaons at The Reverie Hotel, in Pai, a hot-spring mecca in

the gorgeous highlands of Northern Thailand, where I parcipated in a co-working

weekend with other digital nomads based in Chiang Mai.



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In Thailand, my luxury condo with bimonthly cleaning service, cost $700 a

month. Scooter rental, gym membership, delicious Thai food out, 3 meals a

day ($2-$5 a mouthwatering dish), weekly 2-3 hour massage and spa

treatments brought my living expenses up to $1500 / month. I could take

cheap, inter-Asia ights to visit other countries in Southeast Asia, or other

islands in Thailand, and enjoy a week at a white sand beach hotel. I actually

lived on the island paradise of Koh Phangan, where my oceanfront bungalow

cost me $500 a month to rent.

Even if you decide that the digital nomadic lifestyle is not for you, imagine

enjoying 1 month in Hawaii or Spain, because you can. Even though there are

mes when I do work a lot, especially before a launch, I would not give up the

freedom to change countries or choose how to spend my me, or whom to

spend it with for the security of a job.

One thing that I do know, beyond a doubt, is that if I decided not to grow my

business anymore, or if I was ever worried about not having enough money to

rere in the United States, I’d much rather live out the rest of my life in Bali,

than get a job in my 50s or 60s!

You know you are an entrepreneur at heart when you’d rather work 24/7 for

yourself, than 1 hour for someone else!



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2. Your Tribe is Opens Up the Door to Accelerate the Growth of YourBusiness through Joint Venture Partnerships with Bigger Infuencers

One of the beauful things that opens up when you have a tribe is that it creates

the opportunity for you to rapidly accelerate the growth of your business through

joint venture markeng. Joint venture markeng is when you work with a referral

partner to promote each other’s oers and businesses. So a referral partner can

send hundreds, if not thousands, of qualied visitors to your oer, and these leads

are much warmer than leads that came from search engine trac, social media, or

even paid online adversing.

For service-based professionals, joint venture markeng is a really powerful way to

take your business to the next level. However, one of the biggest obstacles that gets

in the way of experts, coaches, consultants, healers and anyone who wants to tap

into the power of joint venture markeng, is not having a tribe, a.k.a an email list.

This is because a joint venture relaonship is one that is based on reciprocity, so if

your partner is promong you and your oer to their audience, they are going to

expect you to do that for them down the road. But if you don’t have an audience to

promote to, then it’s hard to negoate with cross-promoon with partners.

So that is why it is really important for you to consider about building your email list,

your rst thousand tribe of ideal fans, prospects and clients if you want to tap into

the power of joint venture partnerships.



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3. Your Tribe Enables You To Sell Products and Programs Before

You’ve Actually Created Them

One of the tangible benets to having a tribe is that it can give you crystal-clear

clarity over what to sell. I see many experts struggle and agonize over what

products, programs or services to oer. Chances are there are many dierent ways

in which you can support your ideal clients in overcoming the problem that they are

struggling with and achieving the transformaon that they deeply desire. So picking

one thing to start with can be a challenge!

When you have an audience, you can engage your audience and discover what it is

that they would most like your help with solving. This is as simple as sending out a

survey, a survey that has a list of the top 5 ways you feel inspired to help your

audience. This way, you can let your audience vote in terms of which soluon they

feel is the most important to them now. This will give you really valuable feedback

in terms of the kind the content to oer in your free newsleer and in your

complimentary trainings. And even beer, when you have a tribe, you can also

pre-sell your programs before you even create them.

How does this work? Let’s say you received your survey result back from your tribe

and everyone voted on a parcular soluon that you oer. So let’s say you are a

healer and you oer vibraonal ower essence healing, for example, and that what’s

most of your audience has indicated they really want from you.

To make it cost-eecve for members of your tribe to work with you, you feelinspired to create an online group program, say, a ve-week program on how to use

the power of ower essences to elevate your vibraon and heal past traumas.



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You make an outline of the program, then email your list and say, “Hey, I am in-

spired to create an online course about vibraonal healing with ower essences. I’m

going to create this program if 10 people buy it. As VIP members of my tribe, you

get to buy the program at a great early bird price. If fewer than ten people buy this

program, the I will refund everybody’s money back”.

Pre-selling programs BEFORE they are created is a powerful way of doing market

research, because it shows how many people in your tribe are actually willing to

invest. One of the things to be aware of is that people answer surveys and respondwith their wallets in very dierent ways. Pre-selling your program will allow you

decide how many customers you need to have in order for it to be worth your me

to create this program. So many experts spend weeks and months creang programs

before they even have an audience and email list to sell their program to. Once they

are done, they might have a beauful product, yet they sll have no customers.

Creang an audience rst, then selling to that audience is a more ecient way to

roll out an online program.

Another big mistake that I see so many expert entrepreneurs make is creang

programs in a vacuum. They THINK they know what the market wants and they

spent a lot of me creang that soluon, creang that product.

Maybe they asked their friends and family, “What would you do if you had this

problem? I’m thinking about creang this online course. If you had this problem,

would you buy it.” Most friends and family, because they want to be supporve, willsay, “Yes! What a great idea!” This is a terrible way to validate a product that can

take weeks and months to create.



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Maybe they asked the people in their co-working space or at a local meet-up relatedto their industry. But the way that those people answer is not the same as geng

that feedback from your own tribe. And so what I see happen to lots of

entrepreneurs is that they get this all this informaon from random people, and then

they build something they THINK the market wants and needs. They spent all their

me creang that product and when the product in done, they sll do not have an

audience that they can sell the product to, and they don’t even know if really what

the market is willing to pay for.

4. Your Tribe Gives You The Ability to Make Money While You Sleep

One of the biggest promises of Internet markeng is that you can “make money

while you sleep. Now many entrepreneurs who are fairly new to the Internet

markeng game, think that all it takes to make money while you sleep is to create a

product and put it on your website. So they spend weeks or months creang theirproduct, they put up a sales page with a buy buon, then nothing… crickets.

That’s because most website owners simply don’t get enough qualied trac to

their site on a day to day, or month to month basis. Not everyone that lands on your

website is a qualied prospect, or ready to buy. If your online course or program is

several hundred or several thousand dollars, the likelihood that a person will

stumble upon your website and invest in, say, your a $2000 program, decreases

with the price point.



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The way most program creators sell their $500-$2000 programs is through

joint-venture launches, where the window to purchase the program is open for afew days only, before the cart closes and the program begins. The urgency created

by the me-sensive enrollment period also helps to sell a program that’s a several

thousand dollar investment. Many of these group programs have specic start and

end dates, much like semesters at a university.

Now, if you have your own email list, you can do internal launches to your own list.

The catch is, even members of your tribe aren’t going to invest in your online course

because they receive ONE email about it. Most people in your tribe need to be

educated as to why your program is going to help them solve their problem now.

And it may take an email series and a webinar for them to discover this.

The great news is, you can automate a lot of this. You can set your email service

provider to send these emails at specied dates and mes. You can get on a plane

while all of this is happening. And as you slumber while you y across the Pacic

ocean, your fans are invesng in your products, money is being deposited in thebank, and you wake up and disembark the plane a richer person!

5. Your Tribe is The Key to Going From World’s Best Kept Secret to

Sought-Aer Authority

One of the biggest complaints I hear from experts is that in spite of all the

knowledge, skills and experience they have, they feel like “the world’s best kept

secret.” This is parcularly true for experts who leave their corporate jobs to starttheir own businesses. You see, when you are an employee for a company, your



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co-workers know you as a the subject maer expert in whatever role you occupy.

Your industry colleagues know you and relate to you by your job with the company.

If you leave your company to work for yourself, it’s almost as if you become

“nobody.” Unless you become a consultant and sell the same knowledge and

experse back to your former employer or oer your services to the companies

your former industry colleagues work for. Even if you did try to do this, your

industry relaonships might change. Many companies, especially big corporaons,

have their preferred vendors. So it may not be easy to switch from Social Media

Director of your former employer, to the agency or independent consultant that

provides those same services to that same company, or to the organizaons that

employ your industry colleagues.

It can be even more dicult if you leave a corporate job and decide to pursue your

dream career of being a relaonship coach, or a health and tness coach. Unless

you’ve been building up your coaching business as a side-hustle business for years

before cung the corporate umbilical cord, you essenally enter this new eld as a

“nobody”, in spite of all your knowledge.

But this can all change very quickly, with the right strategies in place. It’s possible

to skyrocket from “world’s best kept secret” to “sought-aer authority in your eld”

within a few short months.

This art of building your audience and tribe quickly is what I love to help my clients

do!



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How Do You Start Aracng Your Tribe?

There are so many dierent email list-building strategies to choose from that will

help you build your tribe. I’ve tried nearly all of them, and have concluded it reallyboils down to determining which method is right for you. There are slow methods,

where tribe members join your email list in a slow, steady organic trickle. And there

are faster methods, which may be controlled by how much adversing budget you

allocate, and where you adverse. Here’s my list of some of the top ways to build

your email list, from fast to slow:

• Hosng a virtual summit

• Implemenng a paid adversing funnel using Facebook or Google Ad

words

• Guest-blogging on high-trac authority websites in your niche

• Speaking at a conference in front of hundreds

• Webinar exchanges

• Video-blogging on YouTube

• SEO-blogging on your own website

• Hosng a live workshop or event

• Networking at a meetup or industry event

The diagram on the last page of this eBook shows you the blueprint of an online

sales system that that is setup to aract visitors from a variety of sources. This

should give you a visual understanding of where trac can come from, and how

some of those visitors end up on your email list.

The basic tools you need to begin collecng emails are easy. There are so manytools out there, that it’s beyond the scope of this guide to review all of them. But if

you want to start building an email list and sell to your audience these are the basic

things you will need.



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• Email service provider

• Website plugin that lets you easily add opn boxes to key areas of your

web site, including a lightbox popup.

• Service that lets you easily publish dierent kinds of lead generaon

pages.

• Webinar soware that allows you to oer virtual trainings.

• An online payment processor.

Once people have joined your email list, then you implement a process of

connecng with your audience and providing value - informaon that will help solve

their most urgent problems. Once you have this system in place, you can automate

a lot of it. Since the Internet never sleeps - morning in San Francisco is night mesomewhere else - you can eecvely aract ideal fans, prospects and clients 24/7.

One of the big issues I see with many online entrepreneurs is NOT seng up a

complete system, but focusing all your aenon on one part of the system. And this

comes from not knowing what the enre system needs to look like in order to

funcon properly. I was guilty of this myself.

For years I was a blogger. I wrote hundreds of blog posts. But I didn’t have a

newsleer signup box on my blog for nearly 2 years. I wrote search engine

opmized content, so I got visitors from Google and Yahoo (back then), but even if

they wanted to stay in touch with me, they couldn’t. There was no way to sign up

for my newsleer.

If there’s one thing I regret in my entrepreneurial journey is not geng that opn

box up sooner! Who knows how many hundreds or thousands of people would bein my tribe sooner, who I could help, who would’ve been overjoyed to pay for my

support!

So I hope this guide gives you some compelling reasons to priorize building your

email list of ideal fans, prospects and clients.



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NEED HELP WITH FREEDOM?

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and I’ll help you design a plan to help you build the foundaon of a 6-gure business.

Clarify your ideal freedom business lifestyle

Discover whether your website is aracng or repelling your ideal clients

Get a custom plan designed to add 5-gures in recurring revenue to your business

in a 6-12 month me frame

Idenfy the best strategy to rapidly build your tribe of ideal fans, prospects and

clients based on your unique personality type

If you are ready to take massive acon to become a global thought leader in your

eld, and aract your soul-aligned fans, prospects and clients, grab a complimentary

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Lorna Li - The Roadmap to Freedom 051616

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