Lorna Li - AreYouFreedomReadyQuiz

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    1

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    1

    Take this quiz discover how portable your business is, and what you need

    to do in order to have a business that you can run for long stretches of

    time from anywhere in the world, even if that looks like kicking it in the

    living room, with your kids, in your flannel pajamas.

    Step One: Complete the Travel Lifestyle Diagnostic

    This diagnostic will help you see whether or not spending 1-3 months (or

    longer) in a foreign country while running your business is going to be

    exciting and seamless, or going to be frustrating, stressful, and send youhome faster than you expected.

    1. I love to travel and experience foreign cultures for longer than 4 weeks.

    a. Very true

    b. Somewhat true

    c. Depends

    d. Not really

    e. Hell no

    2. I am comfortable navigating foreign countries and getting my basic needs

    (accommodation, food, cell service, Internet) taken care of quickly.

    a. Very true

    b. Somewhat true

    c. Depends

    d. Not reallye. Hell no

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    2

    3. I love learning new languages and try to pick up useful phrases quickly.

    a. Very true

    b. Somewhat true

    c. Depends

    d. Not reallye. Hell no

    4. I can adapt to and problem-solve uncertainty, like military coups, poweroutages,

    train / plan / bus delays, fire evacuations, mugging, laptop theft with minimal

    business disruptions (this doesn’t mean I won’t get pissed!)

    a. Very true

    b. Somewhat truec. Depends

    d. Not really

    e. Hell no

    5. I am self-motivated, focused and disciplined. Whether I’m at my home office or

    in an exciting new country, I will spend most of my business day working on my

    business.a. Very true

    b. Somewhat true

    c. Depends

    d. Not really

    e. Hell no

    6. I am comfortable spending a lot of time alone.

    a. Very true

    b. Somewhat true

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    3

    c. Depends

    d. Not really

    e. Hell no

    7. I am comfortable being far away from close confidants, old friends and family.

    a. Very true

    b. Somewhat true

    c. Depends

    d. Not really

    e. Hell no

    8. I make new friends very easily, through a combination of online social

    networking savvy and my open, friendly, personable nature.

    a. Very true

    b. Somewhat true

    c. Depends

    d. Not really

    e. Hell no

    9. I am comfortable spending a lot of time in front of my computer.

    a. Very true

    b. Somewhat true

    c. Depends

    d. Not really

    e. Hell no

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    4

    Step Two: Take the Freedom Business Diagnostic

    This diagnostic will help you determine whether or not your business and

    your revenue truly depend on you being bound to a physical location.

    1. I serve my customers in person.

    a. Yes

    b. No

    c. Both

    2. I have an email list that’s hosted on:

    a. Mailchimp / Constant Contact / Aweber / iContact / CampaignMonitor

    b. InfusionSoft / Ontraport / Samcart / 1 Shopping Cart

    c. Gmail

    d. I don’t have an email list

    3. My email list is:

    a. Targeted towards my ideal client profile

    b. Somewhat – a mish mash of different populations of somewhat similar people

    matching my ideal client demographic

    c. Untargeted – it’s from another business altogether

    d. I have no idea / I don’t have an email list

    4. My email list has:

    a. Under 100 subscribers

    b. 100 – 500 subscribers

    c. 500 – 1000 subscribers

    d. 1000 – 2000 subscribers

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    5

    e. 2000 – 5000 subscribers

    f. 5000+ subscribers

    5. I can run my business off my smart phone if I need to.a. Yes

    b. No

    c. Don’t know

    6. I use a VPN service to log into email, banking, and other accounts with sensitive

    information from public wifi hotspots like hotels (even luxury), coffee shops,

    airports, etc.

    a. Yes

    b. No

    c. What’s VPN?

    7. I carry a USB modem with me as a backup in case I can’t get access to wifi.

    a. Yes

    b. No

    c. What’s a USB modem?

    8. I have all my important business info and photos backed up:

    a. On an external hard drive AND to the cloud (Google Drive / Dropbox)

    b. On an external hard drive

    c. Only one version exists on my laptop

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    6

    9. I have a virtual assistant / virtual team that keeps my backend operations

    running.a. Yes

    b. No

    10. I have a virtual assistant / virtual team that does my client work.

    a. Yes

    b. No

    11. I know how to sell my products and services. I have a sales close / sales

    conversion rate of:

    a. 75%+

    b. 50% - 75%

    c. 25% - 50%

    d. 10% - 25%

    e. Under 10%f. I don’t know, I’ve never sold anything!

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    7

     After this page, you’ll find the scorecard to identify your Freedom

    Business type. Don’t scroll down until you’ve completed all the answers!

    Waka Waka is a social enterprise with a Buy One Give One model,

     providing solar light to people in desperate, emergency situations through

    their partnership with the United Nations and the International Rescue

    Committee.

    I was hired by Waka Waka’s to launch an online PR campaign prior to the

    release of their product line in the United States. I received their rugged,

    efficient solar mobile charger as a gift. It’s a great way to never run out of

    cell phone juice, especially if you are in the forest getting a temporary

    full-body tattoo by Kayapó Indians.

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    8

    Step Three: Get Your Travel Lifestyle Score

    Question 1

    a. – 5 points

    b. – 4 points

    c. – 3 points

    d. – 2 points

    e. – 1 point

    Question 2

    a. – 5 points

    b. – 4 points

    c. – 3 points

    d. – 2 pointse. – 1 point

    Question 3

    a. – 5 points

    b. – 4 points

    c. – 3 points

    d. – 2 points

    e. – 1 point

    Question 4

    a. – 5 points

    b. – 4 points

    c. – 3 points

    d. – 2 points

    e. – 1 point

    Question 5

    a. – 5 points

    b. – 4 points

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    9

    c. – 3 points

    d. – 2 points

    e. – 1 point

    Question 6a. – 5 points

    b. – 4 points

    c. – 3 points

    d. – 2 points

    e. – 1 point

    Question 7

    a. – 5 points

    b. – 4 points

    c. – 3 points

    d. – 2 points

    e. – 1 point

    Question 8

    a. – 5 points

    b. – 4 points

    c. – 3 points

    d. – 2 points

    e. – 1 point

    Question 9

    a. – 5 points

    b. – 4 points

    c. – 3 points

    d. – 2 points

    e. – 1 point

    Your total score: ______

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    10

    36-45 Points - Adventurous Entrepreneur

    You love to travel, immerse yourself

    in foreign cultures, and embrace new

    adventures. While you might enjoy

    5-star hotels, you’d prefer having

    authentic experiences with locals.

    Because it’s important to you to go

    deep into the culture you are visiting,

    you realize that a 2-week vacation

    merely scratching the surface.

    You understand that spending a minimum of one month in a locale is required for a

    meaningful cultural experience, and have structured your business to allow you this

    freedom and flexibility. You’ve cultivated the discipline of getting your work done,

    even when foreign attractions beckon daily, and don’t feel the longing of friends and

    family pulling you back to your home country.

    You are independent, self-sufficient and adventurous. The ability to be a digital

    nomad would be a dream come true, even if you choose to have a home base.

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    11

    You enjoy having the freedom and

    flexibility to travel whenever you want,

    and wherever you want, but having a

    home base is important to you. You

    definitely want to travel for more than

    2 weeks at a time, but being

    overseas for months might trigger

    some home-sickness, or make you

    feel weary. Trying to figure out how

    27–35 Points - Free Range Human

    to stay in a foreign country for more than the 3 months most tourist visas allow, as

    well as learning where and how to rent an apartment, condo, villa, or bungalow on a

    monthly basis seems confusing and tiring. You are not ready to downsize your lifeand sell off your possessions to have a more portable lifestyle. Although you might

    range far and wide, you like to always return back to your home territory for long

    stretches of time.

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    12

    The jet-set lifestyle may not be your

    thing at all, but hell if you are going

    to commute to a J.O.B. What would

    make you the happiest is to have more

    time with your loved ones, so having

    a home-based business is extremely

    important to you.

    Perhaps you live in the country, in a

    9-27 Points - Stay-At-Home Entrepreneur

    cabin by a river and the thought of having to commute 30-60 minutes each way to

    earn a paycheck is increasingly undesirable. You want to control your own time, be

    your own boss, avoid rush hour traffic, and be available for your children.

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    13

    Step Four: Get Your Freedom Business Score

    Question 1

    a. - 0 pointb. - 5 points

    c. - 3 points

    Question 2

    a. - 3 points

    b. - 5 points

    c. - 0 point

    d. - 0 point

    Question 3

    a. - 5 points

    b. - 4 points

    c. - 0 point

    d. - 0 point

    Question 4

    a. - 0 pointb. - 1 points

    c. - 2 points

    d. - 3 points

    e. - 4 points

    f. - 5 points

    Question 5

    a. - 5 points

    b. - 0 point

    c. - 0 point

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    Question 6

    a. - 5 points

    b. - 0 point

    c. - 0 point

    Question 7

    a. - 5 points

    b. - 0 point

    c. - 0 point

    Question 8

    a. - 5 pointsb. - 3 points

    c. - 0 point

    Question 9

    a. - 5 points

    b. - 0 point

    Question 10

    a. - 5 points

    b. - 0 point

    Question 11

    a. - 5 points

    b. - 4 points

    c. - 3 points

    d. - 2 points

    e. - 1 point

    f. - 0 point

    Your total score: ______

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    Whether you want to work around the world, or work from home, your busi-

    ness needs to be virtual and portable for either reality to unfold with ease

    and grace.

    Congratulations! You have done the

    work to create a virtual sales pipeline

    for your business that allows you to

    attract clients no matter where you

    are located. You may still be primarily

    involved with performing and

    delivering client work, or performing

    sales calls. However, you have more

    freedom than ever to run your business from anywhere.

    Some growth areas for you may include:

    • Conversion optimization, the art of attracting more qualified leads and

    closing more sales

    • Setting up multiple sales funnels and evergreen systems, so that you can

    remove more of yourself from your business.

    • Hiring more qualified team members, such as a sales team, or a qualified

    Facebook ad campaign manager, so you don’t have to be so involved in therunning of your business.

    45-55 Points - Bon Voyage!

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    Whatever the case may be, the beauty of where you are in business is that you have

    a powerful online platform that is attracting ideal clients to you, so you can work

    from anywhere in the world. So take the plunge – sell off all your stuff and bon

    voyage!

    Your Next Steps:

    As you develop your platform to reach even more qualified clients online, think about

    these areas to grow in:

    1. Reaching more ideal fans, prospects, and clients around the world.

    Chances are there are still 10,000’s of people who need what you offer. Explore

    different ways to get your offer in front of ideal fans, prospects and clients. This

    may include implementing a new Facebook advertising campaign, enrolling new

    JV partners, or buying ads on popular blogs your ideal customers read.

    2. Developing a wider range of stacked offers.

    Consider developing solutions that allow clients to come into your pipeline at

    different investment levels, or at different stages of their business. For example,

    if you are primarily serving private clients, consider launching a group program

    at a lower investment level, that makes it easier for more people to invest with

    working with you, while creating more leverage for your time. Perhaps it’s also

    time to release short, online programs, that will open up opportunities to work

    with more joint venture referral partners, and for you pick up some new clients

    who are just discovering you for the first time, at an investment level that feels

    “affordable.”

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    3. Optimizing sales funnels in your existing online platform.

    Chances are you have a decent amount of traffic coming in, but you may not be

    converting that traffic effectively. Consider every brand placement on the web as

    an entry point into your sales funnel. Start looking at the points were

    engagement drops off. Consider creating different email sequences for

    people who are ultimately interested in different things. For example, if you are a

    weight-loss coach you may have one sequence specifically designed for people

    who want to lose weight quickly for the holidays, and another sequence for

    people seeking a longer-term healthy, fit, and holistic lifestyle.

    4. Hiring subject matter experts, sales and support staff.

    At this point in your business, hiring subject matter experts to take your business

    to the next level is a smart move. If you are moving into buying more traffic, get

    the Facebook expert to do your Facebook ads, and the Google Adwords expert

    to run your adwords campaign. Sign up a JV manager to help you find and enroll

    qualified affiliates and negotiate partnership agreements.

    While you might already have a team of offshore virtual assistants taking care of

    web production, you may find yourself increasingly maxed out on the

    high-level execution of your business and the delivery of the signature

    experience that you offer your clients. If you are a coach, you may want to start

    hiring additional sales people and auxiliary coaches. If you are an agency, you

    may want to bring on some account managers.

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    You are not yet ready to be

    completely virtual. Perhaps you are

    a service provider whose only means

    of signing up new clients is through

    face-to-face networking, or hosting

    workshops; this means that you must

    periodically return to your client hub

    in order to enroll new customers. Or

    perhaps your business still depends on

    19-44 Points - Get A Round-Trip Ticket & a Subletter

    you to perform the actual hands-on work for clients.

    Some growth areas for you would be to:

    • Work on creating an online platform that attracts a higher volume of

    qualified prospects that you can convert into customers.

    • Developing services that are completely virtual, such as online programs

    and courses that can supplement your hands on work, or be purchased

    independently of it.

    • Enlist the help of referral partners to promote your business, so client

    enrollment depends less on you delivering live workshops.

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    Your Next Steps

    You need to focus on building your online tribe, but in a way that creates a surge of

    thousands of qualified leads, rather than random email optins, or handfuls of email

    optins from a live workshop. You need follow a proven online sales system – with

    mentoring and masterminding – to rapidly build an email list of ideal fans, prospects

    and clients.

    Stop trying to figure it out on your own, without any awareness of your blind spots,

    or fatal gaps in business system. Join a mastermind community and follow a prov-

    en program designed to help you create an end-to-end online business that attracts

    ideal prospects and converts them into clients.

    Make sure the program you are following is a holistic, complete, end-to-end and

    doesn’t simply focus on one piece of the puzzle, such as how to deliver a webinar

    that converts, or how to create an online course (especially when you don’t have a

    qualified, responsive email list). The program needs to show you:

    1. Where and how to get qualified traffic.

    2. How to create an irresistible free offer that draws your ideal prospects and

    clients into your trust-building, value-generating sales funnel.

    3. How to set up your webpages or website so that your ideal prospects are

    taken through a clear journey of value ascension.

    4. Ways to stand out in your marketing, from your visual brand to your

    messaging.

    5. Ways to leverage the content you’ve created and published online into

    client attraction magnets.

    7. How to sell.

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    Maybe you left your job and are

    alarmed at how much more you are

    working, how overwhelmed you feel,

    and how quickly your bank account is

    draining, with no clients in sight.

    Perhaps you’ve maxed out on your

    immediate friends and family

    networks, people who have bought

    your services because they want to be

    supportive of you in your business

    endeavors, but who don’t really need

    your services in the same way an

    ideal client would. Perhaps you are still

    trapped on the cash flow rollercoaster,

    0-18 Points - You Still Haven’t Cut the Job Umbilical Cord

    with all your business being word of mouth, and stressed out from feast or famine

    cycles of client work.

    The danger of continuing on this way is possibility of having to get a job again and

    becoming an employee when your bank account becomes dangerously low.

    If you already have a day job, the danger of having an inconsistent side-hustle

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    21

    business is working all day AND all night, which sucks for your quality of life.

    Some growth areas for you would be:

    Your Next Steps

    If you are in this position, you may want to work one-on-one with a private mentor

    who has a proven plan for you to get to you to your goals, and can keep you laser

    focused and accountable.

    For example, if your goal is to serve clients through your 6 month program and

    charge high-end clients $500-$1000 a month, you need to be willing to BE a

    high-end client first, and work a mentor who can help you get those clients. If your

    number #1 goal is to get clients, you DON’T want to work with a mentor on writing

    a business plan, especially if you don’t intend to raise venture capital or get a bank

    loan. Furthermore, if you don’t have any clients, you won’t be attractive to investors

    or lending institutions anyway. Avoid doing anything that is “administrative” or

    “organizational” that will cost you money, eat up your time but not get you clients.

    In order to work with a private mentor, you will need to set aside a meaningful budget

    to work with a qualified expert for an extended period of time (6 months to 1 year).

    Because you are in the beginning stages of your business and profitability is critical,

    investing in anything less than this time frame is most likely going to slow down your

    progress and be more expensive for you in the long run.

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    Here are some of things you may need to work on:

    1. Clarifying your zone of genius and your profitable purpose.2. Identifying the business model best supports your lifestyle.

    3. Identifying your ideal client.

    4. Clarifying your ideal client’s pain points and desired outcome, and where

    your solution fits in.

    5. Identifying the hubs where your ideal client hangs out.

    6. Designing your program package and pricing.

    7. Coming up with a plan to get your offer in front those clients.

    8. vExecuting a plan to attract a surge of thousands of your ideal fans, pros-

    pects and clients to your offer in a short time frame, which is the true ticket to

    freedom.

    Most importantly, you need to stop working on a website that gets no qualified traffic

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