Lorenzo Ortolani 1/2

via acerenza 1, 20158 Milan (Italy) +39 3397393721 skype : mozarb facebook : Lorenzo Moz Ortolani twitter : @mozarb LinkedIn: mozarb

info@mozarb.com - mozarb.com

Lorenzo “Moz” Ortolani Management, engineering, creativity, and strategy in B2B/B2C hi-tech product design and marketing. More than twenty years in pro-audio, video, and stage crafts markets. From hands-on jobs to engineering, journalism and management. In-depth knowledge of the global hi-tech market. Teamwork supporter. Agile methods enthusiast, Optimization freak. Welcoming new challenges.

WORK EXPERIENCE Management & Marketing 2017 – present Content and Marketing Strategist - RCF SpA - RCF Group (EAW/DPA/dBtechnologies) - one of the biggest Pro Audio Group in the world rcf.it rcf-group.it – Marketing Strategy, Copywriting, Journalism, Media + Social media Planning, Global Communication management. 2017 – present Freelance expert in Product and Content Marketing / UX / Communication for Avid, Audio Engineering Society, Nexo, YAMAHA and many others. 2006 – 2016 Editorial Director: Entertainment/Music Division - Backstage – Computer Music Studio – Strumenti Musicali @ Tecnichenuove SpA editorial house (Italy) tecnichenuove.com and Mixxnow publishing srl – Coordination of 2 magazines: 16 issues per year (digital and paper, websites, apps, books), average of 120 pages per issue. In charge of the whole editorial department and strategic planning. BACKSTAGE paper magazine (B2B): Professional Audio, Video, Lighting for entertainment (Live, Broadcast, Theatre & Cinema technologies). Computer Music Studio paper magazine: Sound Tech (Project Studio, Music Production) distributed on every Italian newsstand. Coordinator of the journalistic team, back office operators and creative departments. Journalistic activity and Events/Workshops.

Engineering 2006 – Present Audio Engineering Society aes.org AES Full Member (IT/CH), voted member of the Italian AES Board since 2012 with various tasks. 1999 - Present Freelancer Sound Engineer (Live and Studio): mostly Front Of House sound engineer for music, <1000 audience events; Stage Management, Sound System Design, Show Design & Consultant. 2015 – Present (Bern-CH) SEFRI - State Secretariat for Education, Research and Innovation: Selected Expert 2015/2017/2019 Tontechniker Examinations. 2016 – Present Electroacoustic design @ Labirinti Acustici labirintiacustici.it, custom audio products.

Journalism Member of Ordine Nazionale dei Giornalisti since 2010, >500 Articles for Strumenti Musicali, Sound&Lite, Pro Sound News Europe, Computer Music Studio, TecnicheLive, Backstage and press releases.

Visual Arts Photographer: Reportage - Music - Live (E.g.: Lady Gaga, Andrea Bocelli, Il Volo, Metallica, Cirque du Soleil and many others). Artist: dynamic light sculptures, site specific installations, interaction design, brand experience designer. Collaborations with LD M. DeTassis, LD F. Michelazzi and many others.

EDUCATION AND TRAINING Courses Marketing / Business / Journalism: Dozens of courses plus certified courses: Brand Management, Digital Marketing, Data Analysis, Strategic Planning, Copywriting, New Media for Journalists, Scientific +

Medical Journalism, Digital Journalism; Data Journalism; Brand Journalism; Social Strategies and many others.

Lorenzo Ortolani 2/2

ProAV: L-Acoustics training, d&b audiotechnik training, Meyer Sound certified SIM Operator, Rational Acoustics Smaart training; Lighting trainings class at Clay Paky, Avolites, Robe; Midas consoles certifications, Orban Optimod training; Sound Engineering Professional School (10 months) GB Pergolesi of Jesi (AN, Italy); Yamaha trainings, OpenSource Multimedia Certification (web streaming, physical simulation, live video FX). 2006 Voiceover School (4 months) S.A.T. Scuola per le attività teatrali di Porto San Giorgio (AP, Italy) and

CDC Setif studios (Rome) Teacher: cinema/theatre actor Maestro Renato Cortesi. 2000 - 2004 Ingegneria Informatica e dell’Automazione @ Università Politecnica delle Marche univpm.it Title: Informatics & Automation Engineering. Dropped out in 2005. 22/28 certified exams (average of 27/30). <2000 Studies in Mechanics, Robotics, Piano, Guitar and Bass Guitar music courses. Electric engineering with the family business.

SKILLS Languages Fluent in Italian and English Basic knowledge of Portuguese

Communication and organizational Years of copywriting experience for the hi-tech market, professional journalism, management and teamwork. Good communication and exposition skills, through the experience at Mixxnow and Technichenuove as Editor first, and Director later on. Professional voice’s control, thanks to experiences in local Radio Broadcasters (4 hours-long weekly radio show 1996 - 1999), also studied dubbing, singing and theatrical acting. Organization is a mantra: managing several teams of c.ca 30 people each, using Agile and Lean methods. It’s fundamental to create a friendly environment among all teams and to reduce time waste.

Computer skills Good skills in: SocialMedia / SEO / Analytics softwares from SEMRush to Google Analytics suites, Marketing Automation suites. Mathematics, Digital Electronic, Distributed Systems. Wordpress. Languages: Good level, need some refresh: C, PHP, HTML, XML, SQL Database Design, industrial automation software (various), LabView. Basic level: Python, Javascript, DSP Filters Design. Experience in

Development & Design of 6 DoF robots with advanced coordinates management and automated feedback control systems. Artificial intelligence and Virtual Reality: good knowledge of AI, ML, and DL techniques. AR/VR/XR technologies. UX/AX Design. OS: MacOs from 9, GNU-Linux/BSD (mostly Debian), Microsoft Windows from 3.11. Former Developer of MaSt, audio software, now dismissed. Good knowledge of the MS Office Suite, Adobe CS (Indesign, Illustrator), university level Matlab/Simulink, professional knowledge of hundreds of professional Audio Video hardwares and softwares.

Other skills Cognitive sciences, neuroscience and user experience (UX) design. Interaction Design Foundation Certificates: Affordances, Emotional Design, Usability, Adoption and Appropriation. Amateur-ish musician: I’ve produced and set up a few bands (written many songs). I can sing, play drums, guitar, bass, trumpet, synthesizers and many ethnic instruments. Great ear for sound nuances, together with a deep knowledge of recording and playback technologies. Passionate about design, visual arts (mostly contemporary), calligraphy, astronomy, physics, film/documentary direction, sociology and ancient human history.

Driving Licence European driving licence for Car (B) and Motorcycle (A)

All that’s left and annexes ▪ Selected Covers: Backstage - Computer Music Studio ▪ Portfolio: RCF ▪ Trusted By: list of past clients ▪ Journalist of the Italian Ordine Nazionale Dei Giornalisti since 2010 ▪ AES (Audio Engineering Society) Full Member. Italian AES Board Member. ▪ Co-founder & vice president of CMLug (Marche Linux User Group) (2003-2008)

Lorenzo Ortolani via acerenza 1, 20158 Milan Italy +39 3397393721

skype : mozarb facebook : Lorenzo Moz Ortolani twitter : @mozarb info@mozarb.com - mozarb.com

Backstage Selected Covers

Lorenzo Ortolani