Lorem ipsum dolor consectetur adipiscing
description
Transcript of Lorem ipsum dolor consectetur adipiscing
Lorem ipsum dolorconsectetur adipiscing
PRIDE IN OUR STRIDE
3
About Us
Subtitle will goes here
Head OfficeAddress: 1110 Vermont Avenue Northwest #1100, Washington, DC 20005Phone: 202) 530-1145Email: [email protected]: burson-marsteller.com
Lorem ipsum dolor sit amet, consectetur adipi-scing elit. Sed non risus.Suspendisse lectustortor, dignissim sit met. onsectetur adipiscingelit. Sed non risus.Suspendisse lectus tortor.
4
The Company We Keep
5
Our Approach
FIND OUT WHERE
YOU ARE
Set benchmarks
Monitor and measure impact
FIND OUT WHAT TO
SAY OR DO
Develop positioning, messages
Test concepts
FIND OUT WHAT’S
WORKING
Assess perception gaps
Adjust course of action
We call it Evidence-Based Communications.
6
Our Expertise
Corporate Reputation
Consumer & Brand Marketing
Issues & Crisis Management
Healthcare
Technology
Media Relations
Social & Digital Media
Marketing & Advertising
Financial Communications
Corporate Social Responsibility
Entertainment & Lifestyle Communications
Grassroots Mobilization
Public Affairs & Government Relations
Plus: Our Extended Family
7
Our Philosophy
BrandApproach
Trading
Innovation
8
ASIA PACIFIC
EUROPE, MIDDLE EAST, AFRICA
NORTH AMERICA
LATIN AMERICA
155 offices in 108 countries
Our Global Footprint
PART 2:PLAYBOOK
10
The Team
Mr. Jhon Doe
President Director
Lorem sit dolor ipsumlorem sit ipsum Lorem lorem sit ipsum Loremdolor ipsum lorem sit.
Mr. Jhon Doe
Marketing Director
Lorem sit dolor ipsumlorem sit ipsum Lorem lorem sit ipsum Loremdolor ipsum lorem sit.
Mr. Jhon Doe
Managing Director
Lorem sit dolor ipsumlorem sit ipsum Lorem lorem sit ipsum Loremdolor ipsum lorem sit.
11
Best Practices
Indicate that Washington has a moderate to significant impact on their investment decisions.
Believe that decisions made in Washington are important to portfolio values.
Say industry regulation is the most pressing issue.
Cite corporate taxation as significantly important to them.
82%89%
96%
73%
12
Internal Staffing Recommendations
13
Training Module Overview
14
Area Of Business
Marketing ServicesLorem ipsum dolor sit
amet,consectetur adip
Graphic DesignLorem ipsum dolor sit
amet,consectetur adip
Business SolutionsLorem ipsum dolor sit
amet,consectetur adip
SEO ServicesLorem ipsum dolor sit
amet,consectetur adip
15
Educational Information
Templates for:→ Press release→ Fact sheets→ Internal reports
GUIDELINES & EXAMPLES
→ Mission→ Vision→ Objective→ Strategy→ Tactics→ Industry language & definitions
GLOSSARY & DEFINITIONS
16
• Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed non risus.• Suspendisse lectus tortor dignissim sit met adipiscing nec, ultricies sed• lorem ipsum dolor sit amet consectetur adipiscing elit. Sed non risus.• Suspendisse lectus tortor dignissim sit met adipiscing nec ultricies.
STEP1Lorem ipsum doloramet lorem lorem
STEP2Lorem ipsum doloramet lorem lorem
STEP3Lorem ipsum doloramet lorem lorem
17
Transparence
TrustExpediency
Creativity
Innovation
18
Our Principals
For the past six decades Burson-Marsteller has earned the trust of our clients by providing advice and counsel and implementing innovative market-based solutions that leverage our knowledge of communications best practices but more important measurably advance our clients’ business interests.
OUR GLOBAL BRAND EXPERIENCE
21
BRIEF: Burson-Marsteller was selected as Saban Brands’ agency of record to support the U.S. and international growth of the company’s core brands, Power Rangers and Paul Frank, and to enhance the image of the parent company as it acquires new brands. The business is globally led out of Los Angeles, with major international communication efforts coordinated among geographic teams to maximize efficiencies and to tailor key initiatives per country.
HOW?:Burson-Marsteller facilitated a strategic session among the Saban Brands executive team, outlining a roadmap on how best to position the company and its core brands moving forward across geographies. The session provided context around Saban Brands as a leading company that cultivates new and iconic brands. We created a strategic plan around large-scale platforms such as parades, holidays, trade shows, new in-store product launches and entertainment activations. We provided support around the brand’s “emPOWER Moms” program and significant events such as the Nickelodeon’s Kids’ Choice Awards and most recently supported the launch of the Small Paul infant and toddler line. Additionally in Europe (UK, Germany and France), we utilized traditional and social media for the company’s sponsorship of Olympian Aaron Cook to promote retail appearances.
RESULTS:Burson-Marsteller has provided Saban Brands with strategic counsel and top-tier media coverage in consumer, lifestyle, business, trade and broadcast media outlets. We also created a strong trade program in the U.S., providing a platform to showcase the strength of the company and raise their profile as they look to acquire additional brands. Moving forward, global plans are being developed to support core initiatives, such as the Power Rangers 20th anniversary and to leverage product launches in the U.S. and Europe among business, trade, fashion and lifestyle media outlets.
22
23
24
25