L'Oreal Paris in Second Life by KZero Worldswide

L'Oréal Parisin Second LifeVirtual Goods, Retailing and Meta-branding

Wednesday, 30 September 2009

Real world beauty products


Second Life skinsRecreations of real world make-up looks


DistributionWorking with existing meta-brands


A unique approach95% of existing brands in SL build dedicated ‘private’ islands and encourage residents to visit them

This does not work

Instead, we ‘seeded’ the skins into existing SL retailers, working in partnership with them

Benefits:

Taps into existing large distribution network

Enables rapid scaling


Love, Aly


Calla


Lassitude & Ennui


Minx


Nuclear Boutique


Lassitude & Ennui


Nicky Ree


RetailingMerchandising Strategy


To how ‘sell’Blend into the existing environment and use the power of the Brand

Use display board method as used commonly across SL

Present product alongside metabrands

Residents ‘take’ as opposed to brand ‘giving’


Display boards


AdvertisingReal world/virtual world cross-over


Going largeProduct placement in popular areas


User-generated contentFeedback from the target market


[email protected]


mailto:[email protected]

mailto:[email protected]

L'Oreal Paris in Second Life by KZero Worldswide

Economy & Finance

Transcript of L'Oreal Paris in Second Life by KZero Worldswide