L'Oreal Paris in Second Life by KZero Worldswide

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  1. 1. L'Oral Paris in Second Life Vir tual retailing and meta-brandingNic Mitham, K Zero
  2. 2. Real world beauty products
  3. 3. Second Life skins Recreations of real world make-up looks
  4. 4. Distribution Working with existing meta-brands
  5. 5. A unique approach 95% of existing brands in SL build dedicated private islands and encourage residents to visit them This does not work Instead, we seeded the skins into existing SL retailers, working in partnership with them Benets: Taps into existing large distribution network Enables rapid scaling
  6. 6. Love, Aly