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MARKETING PLANBECAUSE I AM WORTH IT

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Founded in Paris almost a 100 years agoBECAUSE I AM WORTH IT

R&D

Loreal inJAPAN

MARKETING IN CHINA BY LOREALIn 2015, China became the groups No. 2 market in sales terms, behind the United States and before France. In a country undergoing far-reaching and rapid change, LOral is adapting and taking full advantage of the markets transformations. A prime example of the universalisation strategy.

BRAND AMBASSDORS IN INDIA

Success of Loreals Marketing Strategy

CHARITY

RISKS

THE LEADERS

FUTURE MARKETS AFRICA:A Green forest of opportunities

SUMMARYLoreal Paris remains one of the leading brands in cosmetics .It has over the years had many great managers and marketers who have steered the company in times of crisis and made it what it is today . But the challenges of expansions and rivals continues .Recent surges against any cosmetic product has not helped either . It is the time to revamp the marketing strategy and focus more on products which do not have side effects and spend considerable R&D funds on them .We indeed hope that the present CEO of the company can push through such reforms

DISCLAIMERTHIS PRESENTATION HAS BEEN CREATED BY ABHINAV PRATYUSH OF INDIAN SCHOOL OF MINES DURING A MARKETING INTERNSHIP UNDER PROF.SAMEER MATHUR OF IIM LOCKNOW