Loreal final (distribution channel in Chandigarh)
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Transcript of Loreal final (distribution channel in Chandigarh)
TEAM MEMBERS :
PALAK KAWATRASAHILA BHASINSANGEETA SHARMAPULKIT SETHIPARITOSH GARGPALLAVI NEGI
• Colorformula developed by French chemist Eugene Schueller in 1907
• The L'Oréal Group is the world's largest cosmetics and beauty company dealing in :
• CONSUMER PRODUCTSL’Oréal ParisGarnierMaybelline New York
LUXURY PRODUCTSLancômeKiehl’s
Ralph LaurenGiorgio ArmaniDiesel
PROFESSIONAL PRODUCTSL’Oréal ProfessionalMatrixKérastaseKéraskin Esthetics
ACTIVE COSMETICSVichyLa Roche Posay
• In India, it employes over 1,000 people across six sites including: four regional offices, a factory in Chakan, Pune and it’sheadquarters in Mumbai.
• Distributor agency : Goyal Bros• Main Head : RAJNEESH• Address : 8, PH-1, Ind Area, Chandigarh Gpo, Chandigarh – 160002• Retailers visited : 6
BUFFER STOCK
•Whole of Chandigarh•Sec.19 most preferredSales territory
•Rs. 22,00,000 p.m•Offers and schemes for retailers
Target
•3DSR
VALUE CHAIN
MANUFACTURERS
•Company focuses on•Manufacturing Supply Chain, International
Logistics and Customer Supply Chain) •Contract Manufacturing
WHOLESALER •Wholesaler in Chandigarh
•GOYAL Bros.
RETAILERS
•Anjali departmental store sec. 32•Jai Ambika sec.32•Glam and Glitz sec.34•SK Stitch & Craft sec 35•Narula Distributors sec 35•Indra gift shop sec 34
CUSTOMERS•Adolecsents •Women in their 30s
Mgt. of SALES QUOTA
• translate them into marketing objectives and then make them objectives for the sales department.
• sales quota of Goyal Bro. is approx.22,OO,OOO /month
• Of retailers : 10,000 /month approx from each
Mgt of Sales territory• company markets in nearly all types of retail
outlets• L’Oréal built portals to provide product info,
demo tips, and training materials for the distributor reps and beauticians that coordinate salon event
• Clearly defines territories based on factors like: GeographicDemographicCustomer mix
Sales force motivation and training
• Employee social network (that helps reps and stylists work together to plan events on behalf of multiple brands)
• range of lifestyle benefits • profit share scheme• pension scheme and life assurance scheme Key performance indicators• Design innovation• quality• Logistics• Competitiveness
CHANNEL Mgt. The organisation focuses on three key areas • Manufacturing Supply Chain, • International Logistics• Customer Supply Chain
Choice of a distributor comes from three options: recommendations from business contacts, prospecting or direct requests by the distributor himself
SWOT ANALYSIS
STRENGTHS Strong portfolioInstant product developmentMaking products locallyContinuous innovationWide distributionGreater market share
WEAKNESSESLimited market in men’s product lineLow profit marginDefensive strategy
OPPORTUNITIESInternet salesProducts for ageing populationChanging demographicsGlobal brand strategy
THREATSWeak economyLow income and EPSLimited customer base as it’s sold mostly in high end departmental storesCompetitorsMaintain brand image
Satisfaction level and problems faced
DISTRIBITORS RETAILERS
SAATISFACTION LEVEL HIGH 4 - HIGH2 - SATISFACTORY
PROBLEMS FACED Shortage of eye liner low marginsPoor customer awareness
RECOMMENDATIONS• Control on marketing mix• Effective monitoring system• Distributors to be treated as partners and
enhance creativity• Need for long term R&D• Carefully analyzing market portfolios and
designing customer desired products• New product development
THANK YOU