PowerPoint Presentation

LOREALBecause youre worth it

AGENDA

1. Brand Portfolio 2. Success in Local Markets3. Competitors,Global or Local4.Future Growth prospectus

It all started in 1909, when Eugene Schueller, an young chemist with entrepreneurial spirits, founded the company, which was to become the, LOREAL Group

But it was under Sir Lindsay Owen-Jones, that L'Oreal transformed from a hair color company to a cosmetic phenomenon

L'Oreal Hair CareLOreal MakeupLOreal Skin CareLOreal Hair ColorLOreal Fragrances BRAND PORTFOLIO AND THEIR GROWTH

SUCCESS FACTORS

SMART ACQUISITIONSSoft Sheen purchase ,consolidated position in hair care industry with 20% market share Successful Branding using glamorous celebrities has helped the company to capture the minds of middle aged women and teen age girlsR&D and Innovationbecame Japans number one mascara selling company in 3 months Target Marketing middle aged and working women becoming the main target

GLAMOUROUS AND STYLISH Successfully capturing the attention of smart , driven and independent women

LOreal successfully set up Geo Cosmetics in Asian markets to study local needs

Evaluation Centers around the globe to study customer habitsLocal teams change and modify the LOreal products accordingly SUCCESS IN FOREIGN MARKETS

SUCCESSFULL MARKETING PROGRAMS

Shiseido- is a Japanese cosmetic giant, which competes globally Avon- mainly local but now has begun expanding globallyEstee Lauder- competes at both local and international level COMPETITORS,GLOBAL OR LOCAL

LOreal has its roots lying in New york, which has now grown globally. It is facing steep competition in US markets as well as from the emerging markets of China and India

FUTURE OF LOreal, SATURATION OR SUSTAINABLE GROWTH?

Enter new emerging markets, such as India, China and BrazilScope of development and consolidating in UK and China

DEVELOPING ORGANIC AND SAFE PRODUCTS

Opportunity to grow in domestic US markets by e-commerce sales

SUMMARY

1. Brand Portfolio 2. Success in Local Markets3. Competitors,Global or Local4.Future Growth prospectus

DISCLAIMER Created by Arnab Bose, IIT Kharagpur, during a marketing internship under professor Sameer Mathur, IIM Lucknow