Rebel Rewards

Loras College Purple Mike Considine | Taylor Heinrichs

Kraig Liske | Eric Theilacker

Guidelines» Supplemental marketing strategies need to be

designed and executed in order to increase the attractiveness of an event or reward program

» Marketing activities should be aimed at developing stronger connections with the team

» Marketing campaigns should emphasize the social aspects of attending an event

» Adhere to the personal investment theory

Rewards Program » Partnership with “The Rebellion” to grow the

group and create more excitement throughout the students

» Implement a points program that emphasizes attendance to games and events

» Implement different rewards creating student interaction and connections to the team

Points Reward Opportunities

Opponent Game Rebel Rally Punctuality^Portland St. 1000 Points Per Game 200 Points Per Game 100 Points Per GameUC Santa Barbara 1000 Points Per Game 200 Points Per Game 100 Points Per GameNebraska-Omaha 1000 Points Per Game 200 Points Per Game 100 Points Per GameArizona St. 500 Points Per Game 200 Points Per Game 100 Points Per GameIllinois 500 Points Per Game 200 Points Per Game 100 Points Per GameTennessee-Martin 1000 Points Per Game 200 Points Per Game 100 Points Per GameRadford 1000 Points Per Game 200 Points Per Game 100 Points Per GameSacred Heart 1000 Points Per Game 200 Points Per Game 100 Points Per GameCal State Fullerton 1000 Points Per Game 200 Points Per Game 100 Points Per GameAir Force* 750 Points Per Game 200 Points Per Game 100 Points Per GameNevada, Reno* 500 Points Per Game 200 Points Per Game 100 Points Per GameUtah State* 750 Points Per Game 200 Points Per Game 100 Points Per GameFresno State* 750 Points Per Game 200 Points Per Game 100 Points Per GameBoise State* 750 Points Per Game 200 Points Per Game 100 Points Per GameWyoming* 750 Points Per Game 200 Points Per Game 100 Points Per GameNew Mexico* 500 Points Per Game 200 Points Per Game 100 Points Per GameColorado State* 750 Points Per Game 200 Points Per Game 100 Points Per GameSan Diego State* 500 Points Per Game 200 Points Per Game 100 Points Per GameConference Tournament 500 Points Per Game 200 Points Per Game 100 Points Per Game

Point Value

Day of Game Reward Opportunities

PointsAmount Limit Activity Amount Limit Activity

500-1000

NASwipe your Student ID at UNLV home games

15 3 / dayPost a tweet with an approved hashtag

200 2 / dayInvite a friend and earn points when they sign up

10 5 / dayRetweet one of our official Twitter accounts

100 1 / dayEarn points for connecting your Facebook account

5 2 / dayPost a photo to Instagram using one of our official hashtags

100 1 / dayEarn points for connecting your Twitter account.

5 1 / dayPost the Twitter Message of the Day from your profile

100 1 / dayEarn points for connecting your Foursquare account.

5 2 / dayComment on a photo on one of our official Instagram pages

100 1 / daySubscribe to one of our offical Youtube channels

5 2 / dayLike a photo on one of our official Instagram pages

100 3 / day Checkin to an event via Facebook 5 3 / dayLike a video on one of our official Youtube channels

100 1 / dayEarn points for connecting your Instagram account.

0 3 / dayPost the Facebook Message of the Day from your profile

50 1 / day Follow one of our official Instagram pages 0 1 / dayLike one of our official Facebook pages

20 1 / dayUse foursquare to check-in to an official event

0 3 / dayLike something from our official Facebook page

20 1 / dayEarn points for connecting your YouTube account.

0 3 / dayShare something from our official Facebook Page

Fanmaker Rewards» Developed by row27 studios

˃ Exclusivity with Paciolan

» Used by universities, minor league, professional˃ Retention rate

» “Connect real life with digital world”—Jason Cole˃ App

» Sponsors» UNLVRewards.com

Rebel Rally

Rebel Rally» To gain student excitement The Rebellion will

host a pre-game tailgate in Cox Pavilion» Partner with “Uncle Rico” » Swipe your Rebel Card and get points for

attending» Must be apart of Rebellion to attend» Partner with campus food chains (Subway,

Metro Pizza, Burger Studio…) to provide food» Fatheads given at a first come first serve basis at

the Rebel Rally» Prizes raffled off 15 minutes before every game

Rebel Rally Rewards» Individual rewards at every rally» Group rewards

Reward Opportunity Individual Prizes Group Prizes Prizes of Rebel Rally

Opponent Portland St. iPod Tickets to Conference Tournament

UC Santa Barbara Credit on the Rebel Card Nebraska-Omaha Autographed jersey from Larry Johnson Pre-game announcement for introduction of team

Arizona St. Gift Card Illinois Autographed Dave Rice basketball Limited Edition Rebellion T-Shirt Tennessee-Martin Apparel Pack First Row in student section reserved Radford Autographed jersey from Greg Anthony

Sacred Heart Pay for text books for next semester Apparel Pack for each person Cal State Fullerton Gift Card

Air Force* Honorary Captain Limited Edition Rebellion T-Shirt Nevada, Reno* Credit on the Rebel Card Utah State* Gift Card Pre-game announcement for introduction of team Fresno State* Autographed Dave Rice basketball

Boise State* Apparel Pack First Row in student section reserved Wyoming* Autographed Jerry Tarkanian basketball

New Mexico* Honorary Captain Priority to Fat Heads for game Colorado State* Autographed jersey from Shawn Marion

San Diego State* Gift Card Conference Tournament

Expansion» This program can lead to all sports» 6 other ticketed sports that need attendance

help» Use basketball as incentive

Social Aspect» Rewards program and Rebel Rally will

emphasize creating social pressure to attend games and events

» Implementing a group rewards system at the Rebel Rally

» Making membership to The Rebellion a requirement

» Focus on game experience

Conclusion