Lorand Balint - Best Marketing 2015
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Marta Ușurelu – discurs aproximativ; cândva în Aprilie 2015
“Agențiile dovedesc ceea ce pot cu adevărat#
pe proiectele pro-bono pentru că acolo nu mai #
ține scuza cu clientul care nu aprobă.#
Și imensa majoritate eșuează lamentabil”#
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VISUL NOSTRU!Fiecare român să fie mândru de handbalul românesc!
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MISIUNEA NOASTRĂ!Să reînsuflețim handbalul în întreaga nație, să îndeplinim din nou toate așteptările pe care românii le au de la noi !
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7 TITLURI DE CAMPIONI MONDIALI"
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ROMÂNIA "ESTE HANDBAL"
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FRH ȚINE ÎN MÂNA SA HANDBALUL ROMÂNESC"ȘI ÎI DĂ DIRECȚIA DE DEZVOLTARE"
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Pentru cei mai mulți copii, “aeriana” este un cuvant care descrie persoanele visatoare.! !Altora li s-a explicat in tribuna ca este o pasa intre doi jucatori de handbal folosita pentru a deruta portarul. !!
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ANTRENAMENT "JURNALIȘTI"
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ANTRENAMENT "PROFESORI DE SPORT"
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Trăiește experiența de jurnalist sportiv!"!Lucrează cu echipa de marketing a Federației Române de Handbal și vei avea acces privilegiat în spatele scenei Trofeului Carpați 2015, vei putea lua interviuri în exclusivitate jucătoarelor și oficialilor prezenți la turneu și o să-ți vezi publicate materialele pe site-ul oficial & pe social media!!!
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KIDS T-Shirt!
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Through A Purpose.
We put a meaningful human purpose at the center of our brands.
Not a promise. Not a position.
Not a benefit.
A Purpose.
How do we transform human behavior?
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They insightfully complete 2 sentences:
We believe _____________
We exist _______________
Purpose Brands are more powerful.
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We deliver the brand Purpose through Participation:
Human-centered brand gestures,
acts, ideas or experiences that have the ability to transform the way
a person thinks, feels, and ultimately behaves.
And that enable people to engage back.
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Bergenbier: "Să-i inspirăm pe bărbații români să-și trăiască prietenia!
TRĂIEȘTE-ȚI PRIETENIA!!!
FRH: "Să-I facem mândrii pe români cu handbalul românesc!
HANDBALUL SPORT NATIONAL!"
Team Romania (Gimnastica Feminină): "Să le dăm încredere românilor că pot lupta de la egal la egal cu oricine
din orice colț al lumii!COMING SOON J!
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Participation that make a Brand part
of people’s lives
What if mapping Re-invigorating brands
by re-imagining product categories
Cultural Fuel Harnessing the Future
to Amplify Purpose
Forsight Lab The power of
creative imagination to activate Behavior
Brand Persona Building a ‘profile’ of
a brand to better understand it’s role
Purpose Workshop Finding the ultimate value the
brand provides to people
Brand Prospect Segmentation Constructing custom
Multidimensional target segments
Persona Development Matching brand
and consumer souls
Human Journey Mapping the experience
of people along the places they touch the brand
Focus Group 2.0
Enriching the focus group with technology driven individual
interviews
Sherlock Holmes Recruiting
Finding the Perfect Culprit
Ultimate Consumer Panels
Blending quantitative and qualitative input
in real time to find the why’s behind the yay’s and nay’s
Risk/Reward Model How to Successfully
Leverage Your Category’s Model of Brand
Decision-Making
Connection Points Powering Brand Contacts
PeopleShop Knowing shoppers
intimately to activate them for effect.
Acts Workshop Making creativity
purposeful
Acts Lift Identifying the most
effective brand activites
Innovation Lab Accelerating the
innovation process + Pressure Cooking Design
+ T-96
HumanKind Quotient Maximizing Brand and
ShareholderValue Through the HumanKind Approach
Integrated Marketing Dashboard
Line-of-sight into marketing performance and category activity
Chat Cast Social Media Tracking
Harvesting Insight from Consumer-Generated
Content
Switchboard Best-In-Class Email Marketing Platform
iPerformance Measures Integrated Marketing Return On
Investment (ROI)
Populism when a Brand
becomes part of society’s fabric
We’ve created a powerful toolkit around these constructs. People
and their Human journey Purpose
that gives meaning to Brand
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