Loosing "Friends" on Facebook

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“Loosing” Facebook Friends @danielequercia

description

Why people unfriend each other on Facebook

Transcript of Loosing "Friends" on Facebook

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“Loosing” Facebook Friends

@danielequercia

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<who am i>

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daniele quercia

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offline & online

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social media language personality

social media

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Emotions Talk of the City

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Emotions Talk of the City

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“Happy” (“sad”) users do cluster together

The Social World of Twitter [ICWSM’12]

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YOU

YOUR FRIENDS

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Emotions Talk of the City

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social media environment sports health Royal wedding

Spanish/Portuguesecelebrity gossips

Talk of the City [ICWSM’12]

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TweetLDA: Fast & Effective Topic Modeling

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Goal: Predictors of Unfriending

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Word of the Year 2010

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Surveys

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“the act of unfriending acknowledges that the definition of friend is different from the traditional”

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Qualitative & Quantitative Studies

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“the act of unfriending acknowledges that the definition of friend is different from the traditional”

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Quantitative study of 4 predictors Personality Gender in social circles Age difference Common friends

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Quantitative study of 4 predictors

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Quantitative study of 4 predictors

> 34K Users 60% women median age 23 median #friends 123

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Personality

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WEIRD trap!Few hundreds of WEIRDos(White,Educated,Industrialized,Rich, and Democratic)

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5.5M, reliable, n

o WEIRDos

David Stillwell & Michal Kosinski

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Based on the two’s friend lists: We know which ties are broken NOT who “broke up” with whom

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A Bmin(traitA, traitB)max(traitA, traitB)avg(traitA, traitB)

For each of the five traits:

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For min, max, and avg, results are consistent: Only Extraversion (-) & Neuroticism (+) (t-test, p<0.001)

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Gender in triads

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ANY

M

Fraction of broken ties

ANY

ANY

F

ANY

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ANY

M

Fraction of broken ties

ANY

ANY

F

ANY

54%

34%

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Age difference

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Not linear but… R2= 44%

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Common friends

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R2= 72%

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A tie is likely to disappear between two who:

Are neurotic or introvert Have no common female friends Have large age difference Are not embedded in the same social circles

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A tie is likely to disappear between two who:

Are neurotic or introvert Have no common female friends Have large age difference Are not embedded in the same social circles

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A tie is likely to disappear between two who:

Are neurotic or introvert Have no common female friends Have large age difference Are not embedded in the same social circles

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practical implications

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news ranking

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real networks have been virtualized

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@danielequercia