Loosening the leash

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    04-Jul-2015
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Prescribing rigid strategic planning practices to social media management can be a dangerous practice. It limits the reaction time to opportunities to reach out to and connect with potential and real customers. Gain the edge by making social media a loosely defined but highly appreciated marketing practice.

Transcript of Loosening the leash

  • 1. Loosening the Leash: Social Media Opportunities & Marketing Strategies Syracuse BizBuzz May 27, 2010

2. Parent Blogger from Ottawa, ON with thousands of readers Andrea Tompkins 3. 4. Convention & Sports Sales 5. Packages 6. Media Relations Thursday, October 30 (noon newscast) CJOH-TV (the CTV affiliate for the Ottawa, Ontario market) Broadcasts locally on channel 13 7. Online Promotions 8. Parent Blogger from Ottawa, ON with thousands of readers Andrea Tompkins 9. 10. 11. 12. 13. 14. Leslie Root One of the 6,086 Facebook users who loves Syracuse 15. 16. 17. 18. 19. Laurie Piecham Clancy 1 of the 20 winners to the Pride of New York Harvest Festival Charity Gala Ticket Giveaway held on Syracuse, NY Facebook page 20. 21. 22. 23. 24. 25. Randy Hadzor Facebook fan who used Syracuse, NY page to promote his event 26. 27. 28. Danielle Rauch Online Promotions Manager Syracuse Convention and Visitors Bureau 29. 30. 31. 32. Katie Nielsen Convention Sales Manager Syracuse Convention and Visitors Bureau 33. 34. 35. 36. 37. 38. 39. David Heymann General Manager Sheraton Syracuse University Hotel 40. 41. John Stage Owner Dinosaur Bar-B-Que 42. 43. CVB staffers asked visitors to the Syracuse booth at the 2009 NYS Fair: What do you love about Syracuse? Heres what some of them said: What do you love about Syracuse? 44. More Dino recognition from us and our followers 45. Butch Spyridon President Nashville Convention and Visitors Bureau 46. Devastation in Nashville 47. 48. 49. 50. JD Crowe Chair, Regional Convention & Facilities Sweet Adelines Region 16 51. http://www.youtube.com/watch?v=I_MjCS_dSC0 52. Video Stats Posted: April 30, 2010 Total views: 249 (as of 5/25) 141 from Canada 88 from the US 6 from Australia 5 from Europe 2 from Asia 53. Questions?