LOOKBOOK - press kit

BREED KNITTINGKnitwear for modern men

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1The company

Bio & mission

2Season themeInspirations & colors

3Product lineProcess & details

4Exposure

Media & Communications

5Contacts

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The companyBio & mission

The project BREED was founded by two entrepreneurs from the world of fashion, Frédérique Sarrazin & Ariane Michaud.

They therefore joined their knowledge and passion to build BREED. Started in june, Incorporated in September 2012.

Frédérique Sarrazin is a knitting consultant, designer and manager of textile production. She studied at the center of contemporary textiles in Montreal and specialized in knitting.In 2006, she started her own textile development company under the name of

Frederique S.tricot design.

They want to build a reliable and honest company in constant synergy with the current global trends and design to offer a perspective not only aesthetically pleasing

but practical.

Ariane Michaud is a designer, technician andgraphic designer. She finished her degree in fashion design at Marie-Victorin, specializing in menswear. It ends in 2007 and she worked as a designer for a Montreal company while contracting work in fashion as a technician and illustrator.

They want the ability to expand their product line by working in collaboration. Go out of the confort zone with different artist and designer while pushing forward the recogni-tion of Montreal designers.

© Anouk Lessard@ The studio

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Product lineProcess & details

“All of our products are made from merino wool and no syn-thetic fibers are used. ’’ - Frédérique The yarn is imported from Italy from upscale mills. When in montreal, BREED create all of the textile design in-house on research machines. Once the knits are decided, it’s then passed on to the manufacture’s programmer who will recreate the textures on industrial machines in a panel form.Those panels are then cutted & sewn in the studio.

Several colors are available in different styles & basic cuts particularly enjoyed by our clients, returns from season to season. The price range is 230,00$ to 775,00$ for cloth-ing & 35.00$ to 175,00$ for accessories.**

BREED offers 4 different lines , confort, clas-sics, underlayers & collaborations. Confort contains all of the heavier pieces. Classics are repeats from previous seasons. Underlayer are made with a fine merino wool knit for everyday wear, basics and under garments. Finally, collaborations are eclectic & depends on the partner, manufacturer or designer that the company works with & their own

specializations. ** INCOTERM EXW or FOB. (Ex-works or Free on board) From workshop or at shipper. WHOLESALE

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Season themeInspiration & Colors

Inspired by wear, by nostalgic tradition and a deep desire to temper the pace of the modern world by a return to the basics.

The faded colors of rocks, old pictures and signs with peeling paint guides our season palet. The idea of a garment, torn out, stained, used and made to last create the knitted textures. While embracing the traditional male costumes and uniforms, the designers adapted and ajusted it to our current needs without wanting to revolu-tionize it. The collection keeps an aesthetic in line with international trends but as an implied reference to an important period in

social history.

Christophe Lemaire

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ExposureMedia coverage

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Candice Fridman & Lisa Guimond. Photo André Doyon (2013 ). The well travelled gift guide. EnRoute, December issue, pages 78.

Isabelle Morin. Photo Édouard Plante-Fréchette (2013 ). Tricotées serré. La Presse +, 11 octobre

Isabelle Long. Photo Anouk Lessard (2013 ). Cabinet Éphémère. L’éloi Blog , 12 Août

Andrew McNally. (2012 ). Tricotté serré. Journal de Montréal, 18 Décembre

Jeff Lee. Photo Justin Dalegret (2013 ). Montreal makers. Guru Blog, 8 novembre 2013

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(2012) New making, Breed knittingThe Alpine Review, October issue, page 193

(2012) Gift guide , Men’s One of a kind, Globe & mail, november issue

Jessica Dostie, Photo: Victoria Dimaano (2013),Tricot Machine, Journal le métro, 27 octobre

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CONTACTS

[email protected]@BREEDKNITTING.COM

[email protected]

A: 1-514-609-9739F: 1-514-692-2076

WWW.BREEDKNITTING.COM

/Les-tricots-Breed

/BREEDknitting /breeddesignbox

/tricotsbreed

LOOKBOOK - press kit

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