MAGAZINEBy Joanna

MASTHEAD The masthead ‘Look’ suggest that the

magazine includes fashion and want

people are wearing

The typography used for the masthead is

Serif

The colour of the masthead is pink. Pink

is seen as a feminine colour so it would

mainly attract women as the target

audience .

PEOPLE

Celebrities/famous people are

usually on the cover of Look

magazines.

For example in this case

Jennifer Aniston , j-Lo and

Victoria Beckham

As a result this would attract

their fans to buy the magazine.

OTHER PICTURES

Other pictures include clothes.

For example the picture of the

High heel shoe that is linked to

the caption: ‘ The £15 office shoe

all the celebs want!’

As a result women would want

to copy celebrities and buy the

magazine. And also by this we

know it’s a fashion magazine.

COLOUR

Look magazine’s usually are pink and

white.

For instance the cover lines are white

and the masthead is pink.

As a result Pink is seen as a feminine

colour that would mainly attract women.

And white matches well with pink.

Such as white stands out well on pink.

FONT

The font used for the cover

lines are bold / San Serif.

For example ‘The hottest

celebrity news!’ ( the cover

line main article)

Therefore, this stands out

and attracts more attention.

WORDS

This Look magazine uses Hyperbolic

words. Such as ‘HOTTEST’ used in the

cover lines main article is in capitals.

This is to use words to grab the

readers attention.

The magazine also uses words that

are related to genre of the magazine.

For example ‘ Celebrity News!’ and

‘Glossy high street fashion weekly’.

Therefore, reader will know it’s a

celebrity fashion magazine.

MAGAZINE RESEARCH

Launch date of magazine? Launched February 2007

Target audience? Look is a glossy high street fashion and celebrity weekly magazine for women (18-30)

Content? It focuses on affordable fashion, high street shopping advice, celebrity style and news, and real

life stories.

Price? 1.80

Frequency? Weekly

Circulation? 300,161

Readership? 523,000

Number of pages? About 125

Typical adverts? Mainly clothes adverts such as River Island, Dorothy Perkins and make up adverts for

example Max Factor, Barry M, Rimmel London and also hair advert for instance Toni and Guy.

Multi- platform? Online. I think online helps promotes the magazine more for a wider range of readers.

www.ipcadvertising .com/ipc-brands/lookWikipedia

DEMOGRAPHIC AND PSYCHOGRAPHIC

The magazine is Demographically aimed at well

paid women that can afford the latest fashion and

aged between 18-30. Mainly targeted at urban city

employees.

The magazine psychographically targeted at

mainstreamer's that want to follow the new fashion

tread and want to copy want celebs are wearing.

Magazine Language Feature Purpose/ Effect

Nintendo The people- For instance in this case the game characters

To attract Nintendo fans as their favorite character maybe on the front cover or it maybe a game they are playing.

Nintendo Persuasive and Hyperbolic words- In this case ‘world exclusive’

Attracts the reader as the word ‘world makes the magazine seem worth buying and important. It makes the readers feel apart of the magazine and the rest of the world. And the word exclusive makes the readers think they are getting something extra.

Look Celebrity endorsement- For instance Cheryl Cole

Her fans would buy the magazine.

Look Persuasive and Hyperbolic- ‘Britain’s best selling fashion weekly’

‘ Best selling’ makes the reader’s feel its worth buying. ‘ Fashion weekly’ lets the readers know the genre is fashion that comes out weekly. ‘best’ is also a hyperbolic word that grabs the reader’s attention.

Company People- Good looking model The reader would buy the magazine to find out how to look as attractive.