Look for the Duct TapeTradecraft Teach for 4.5.14

Don Norman and affordances in “Design of Everyday Things”

Architecture UX

Both find success with intuitive perception of use that allows for the opportunity of utility.

“Form follows function.” - Louis Sullivan

LOOK FOR THE DUCT TAPE!

Duct Tape in Physical Space

Duct Tape in Physical Space

Duct Tape in Physical Space

Duct Tape ruins a beautiful space

Duct Tape ruins a beautiful space

“Look for the Duct Tape” reinforces the Kate mantra: !!Ugly But Useful !beats !Pretty & Pointless

But it’s harder to find duct tape in the digital realm !• An employee tapes a piece of

cardboard to an Air Conditioning register because he’s cold

!• A user opens a new tab in a

browser to look something up that he doesn’t understand on your site

Duct Tape in UX works 2 ways !!1. Shows where our products are

failing !2. Inspires us to create new products

A Current Example of UX Duct Tape !!!

#HASHTAG#HASHTAG

Say #TBT again. I dare you!

Duct Tape in Digital Space

Twitter is addressing the Issue

Duct Tape in your project = BAD

Duct Tape in another project = OPPORTUNITY

Relevant UX Quote !“Content precedes design. Design in the absence of content is not design, it is decoration.” - Jeffrey Zeldman