Look at that Shirt! Are they Rich? : How People View Social Status through Fashion
Transcript of Look at that Shirt! Are they Rich? : How People View Social Status through Fashion
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Joanne ChenEnglish 201Ryan Hudgins
Look at that Shirt! Are Look at that Shirt! Are they Rich? : How People they Rich? : How People View Social Status View Social Status through Fashionthrough Fashion
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Regular T-Shirt vs. Polo Shirt
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BackgroundConspicuous Consumption:
Displaying wealth & possession to show others their prosperity
Fashion:A style or trend that people follow in society
Low Class = Working for a living
Middle Class = Enough to spend and live
High Class = Superfluous income without jobs
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My PredictionI believe that:
Lower-Income are judged unequally for their class status
They consume conspicuously through fashion
BUT…Fashion evolves & changes each week
Therefore:
Low-Income consumers ≠ perceived equally
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Expensive Vs. Affordable Dress
17.7 Million Dress
2000 Stones w/ worlds rarest and expensive red diamonds
22.80 US Dollars
Floral Lace Dress with Belt from Forever 21
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Magazines promotes current
fashion.
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Role Models
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Adaptation
Copy Version of Wealthy = Similar dress code
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The Bandwagon EffectWhen a specific brand is excessively bought within a short period of time
Regular LV bag that is overly popular working classes
LV Limited Edition Monogram Shearling Thunder Bag for wealthy
class
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Fashion Changes Throughout Centuries
1700s
Farmers in the 1700s1990s
2000s (Today)
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Fashion Changes
April 2012 April 2013
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ConclusionLow-Income consumers tries to adapt
Style currently trending
Brand Name Items
Bandwagon
Fashion changes yearly, monthly & daily
Therefore this is still a distinguishExpensive Dresses = Wealthy able to afford only
Affordable Dresses = Working Classes
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Questions
Will things change in a few centuries?
Will the low-income be able to reach equality through fashion?