1. @jonburkhart #coderiot @alexgoat LONDON TEENAGE CODER RIOT #coderiot

2. @jonburkhart #coderiot @alexgoat 3. @jonburkhart #coderiot @alexgoat riot [rahy-uht] 1. a violent or wild disorder or confusion. 4. @jonburkhart #coderiot @alexgoat Damage to safety and property 5. @jonburkhart #coderiot @alexgoat Damage to image and reputation 6. @jonburkhart #coderiot @alexgoat 7. @jonburkhart #coderiot @alexgoat Damage to brands 8. @jonburkhart #coderiot @alexgoat riot [rahy-uht] 3. a disturbance of the public peace by three or more persons acting together in a disrupting manner. 4. a bright or brilliant display: a riot of color. 9. @jonburkhart #coderiot @alexgoat Youth expression of dissatisfaction with the present 10. @jonburkhart #coderiot @alexgoat Use of social and mobile at speed 11. @jonburkhart #coderiot @alexgoat Spotlight on political failings 12. @jonburkhart #coderiot @alexgoat Massive desire to participate 13. @jonburkhart #coderiot @alexgoat 14. @jonburkhart #coderiot @alexgoat 15. @jonburkhart #coderiot @alexgoat 16. @jonburkhart #coderiot @alexgoat 17. @jonburkhart #coderiot @alexgoat 18. @jonburkhart #coderiot @alexgoat 19. @jonburkhart #coderiot @alexgoat 20. @jonburkhart #coderiot @alexgoat 21. @jonburkhart #coderiot @alexgoat 22. @jonburkhart #coderiot @alexgoat 23. @jonburkhart #coderiot @alexgoat THE #coderiot EXPERIMENT 24. @jonburkhart #coderiot @alexgoat Problem 1 Youth unemployment in the UK tops one million in 2013 25. @jonburkhart #coderiot @alexgoat PROBLEM 2 The people were targeting with our marketing are bored and have moved on by the time our message reaches them. 26. @jonburkhart #coderiot @alexgoat NEWSJACKING YOUTH ENGAGEMENT? 27. @jonburkhart #coderiot @alexgoat 28. @jonburkhart #coderiot @alexgoat Its circumstance not character which affects ability to engage. Hypothesis 1 29. @jonburkhart #coderiot @alexgoat We can learn as much from young people as (we hope) they can from us Hypothesis 2 30. @jonburkhart #coderiot @alexgoat Cultural immediacy is a catalyst for engagement Hypothesis 3 31. @jonburkhart #coderiot @alexgoat Coding with real-time application will be effective. Hypothesis 4 32. @jonburkhart #coderiot @alexgoat Intro the young people PICS 33. @jonburkhart #coderiot @alexgoat 34. @jonburkhart #coderiot @alexgoat 35. @jonburkhart #coderiot @alexgoat 36. @jonburkhart #coderiot @alexgoat 37. @jonburkhart #coderiot @alexgoat 38. @jonburkhart #coderiot @alexgoat Intro the young people PICS 39. @jonburkhart #coderiot @alexgoat 40. @jonburkhart #coderiot @alexgoat 41. @jonburkhart #coderiot @alexgoat 42. @jonburkhart #coderiot @alexgoat 43. @jonburkhart #coderiot @alexgoat 44. @jonburkhart #coderiot @alexgoat GPS Based apps #IfWengerHadOneJob #GetMetoJayZ #boredattheoscars #WhatHappenedLastNight #CultureMeUp 45. @jonburkhart #coderiot @alexgoat 46. @jonburkhart #coderiot @alexgoat 47. @jonburkhart #coderiot @alexgoat 48. @jonburkhart #coderiot @alexgoat 49. @jonburkhart #coderiot @alexgoat 50. @jonburkhart #coderiot @alexgoat 51. @jonburkhart #coderiot @alexgoat THE #coderiot EXPERIMENT 52. @jonburkhart #coderiot @alexgoat SO WHAT (have we learnt)? 53. @jonburkhart #coderiot @alexgoat 1. We need to create the conditions for success 54. @jonburkhart #coderiot @alexgoat 2. Its what they want to talk about (not what you want to know about them) 55. @jonburkhart #coderiot @alexgoat 3. Brands have the power to supercharge our digital natives with knowledge 56. @jonburkhart #coderiot @alexgoat 4. The value of the insight- experience exchange 57. @jonburkhart #coderiot @alexgoat 5. The power of millennial mentors 58. @jonburkhart #coderiot @alexgoat 6. Fresh approaches to problem solving drives real innovation 59. @jonburkhart #coderiot @alexgoat 7. Being relevant and real-time is the ONLY catalyst for engagement 60. @jonburkhart #coderiot @alexgoat Experimental creativity FEARLESSFLEXIBLE FAST 61. @jonburkhart #coderiot @alexgoat Intro the young people PICS SMILEY FACES 62. @jonburkhart #coderiot @alexgoat THE FUTURE IS BRIGHT 63. @jonburkhart #coderiot @alexgoat 64. @jonburkhart #coderiot @alexgoat EMPLOYERS 65. @jonburkhart #coderiot @alexgoat Creative disruption where students can learn at their own paceis on the verge of completely revolutionising education - Al Gore #sxsw 2013 66. @jonburkhart #coderiot @alexgoat 67. @jonburkhart #coderiot @alexgoat 68. @jonburkhart #coderiot @alexgoat 69. @jonburkhart #coderiot @alexgoat 70. @jonburkhart #coderiot @alexgoat #KittenCamp World Tour New York, #KittenCamp on the 20th March Chicago, Baby Kitten Camps in ad agencies 25-29 March San Francisco, #KittenCamp on the 3rd April 71. @jonburkhart #coderiot @alexgoat