APRIL 25 & 26, 2017

SEAT 2017LONDON

SEAT IS THE ONLY PEER-DRIVEN CONFERENCEIN THE SPORTS & ENTERTAINMENT INDUSTRY

Friendships Deep Discussions open collaboration

MEET YOUR SEAT 2017 LONDON STEERING COMMITTEE

ROGER BAUGHFounder & DirectorSet the Pace Sports

Scotland

STEPHEN BOURKESports StrategistAspire Academy

Qatar

RICHARD CLARKEDigital Sports Content

SpecialistUnited Kingdom

MIC CONETTAHead of CRM

Arsenal FCUnited Kingdom

TOM HALLSChief Digital Officer

NRG ESportsUnited Kingdom

TOM GORRINGEVice President,

Head of MarketingBrighton and Hove

Albion FC

HUSSEIN FAHMYHead of Legal andCommercial A airs

Team SkyUnited Kingdom

PEARSE CONNOLLYDirector Business

DevelopmentNorwegian Football

Norway

DAVID JONESVice President-ITAEG / O2 ArenaUnited Kingdom

KIM LILLIEInnovation &

Enterprise O fficerLeicester-Shire &

Rutland Sport

CHARLOTTE MALESDigital & Social

MediaBritish Olympic

Association

DANIEL MARIONHead of Information

& CommunicationTechnology

UEFA

HUSSAIN NAQISr. Vice President-Int’l

DevelopmentJacksonville Jaquars/

Fulham FCUnited Kingdom

United States/United

JESPER NYHOLMChief of Online &

eHealthGamification

Sport One DanmarkDenmark

STEVE REESEChief Information

O fficerPhoenix SunsUnited States

CHARLIE SHINSr Director Strategic

PlanningMajor League Soccer

Unites States

GEORGE VAUGHNSenior Project

ManagerRugby Football

Union

JAMES TYLERHead of MarketingPremiership Rugby

United Kingdom

DAMIAN SMITHHead of IT

The England andWales Cricket Board

United Kingdom

HYWEL SLOMANIT DirectorArsenal FC

United Kingdom

JOHANNES WOHLERTMarketing ManagerSwedish Basketball

FederationSweden

FIONA GREENManaging Director/

Co-FounderCo-Founder

WinnersCRMUnited Kingdom

BEN WELLSManaging Director

Wells SaidUnited Kingdom

GEOFF WILSONDigital Marketing

ConsultantFIFA & UEFAConsultant

CHRISTINE STOFFELFounder/CEO

SEATUnited States

TODD LANDRY Vice President Global Sports

JMA WirelessUnited States

KORESoftware

SEAT GlobalCRM Track Sponsor

RUSSELL SCIBETTIVice President KORE Software

United States

MEET YOUR SEAT 2017 LONDON STEERING COMMITTEE

JMA WirelessSEAT Global

DIAMONDSponsor

JMA WirelessSEAT Global

DIAMONDSponsor

KORESoftware

SEAT GlobalCRM Track Sponsor

FAST FACTS - A QUICK BREAKDOWN OF THE EVENTAttending SEAT will enable you to network with industry leaders and discover valuable new ways toimplement innovative technology solutions that empower executives and decision-making professionalsworking in marketing, CRM/data analyst, digital and social, analytics, BI, fan engagement, sales, ticketing,game operations, business operations, IT departments and sponsorship to create new revenue streams andlearn how to market your business with more influence and engaging experiential content for yourcustomers, clients and fans.

Where: London, United Kingdom When: April 25 & 26, 2017

Host Venue: Twickenham Stadium - Home of the RFUAttending SEAT will enable you to network with

TWO DAYS , 30+ SESSIONS, WORKSHOPS, CASE STUDIES & ROUND-TABLEDISCUSSIONS

4 TECHNOLOGY FOCUSED AREAS:1. Venue Technology & Security2. CRM/ Database Marketing, Loyalty & Analytics3. Digital Marketing, Social Media, Analytics & Mobile4. Executive Strategy with Focus on Tech Innovation, Organizational Technology Strategy, Revenue &Sponsorship

SESSION INCLUDES TOPICS COVERING:

JOIN 300+ INDUSTRY PEERS AND TOP-TIER TECHNOLOGY PROVIDERS FOR ANINTIMATE & INTERACTIVE CONFERENCE: Industry Experts & Peer Led Case Study Presentations & Best Practices Tips for Successful Projects

Industry Experts & Peer Led Round Table DiscussionsSharing Best Practices/Tips & Tricks with the Latest TechnologiesImprove Success with Fans, Sponsor Activations and CustomersWorkshops on Data Warehouses, Analytics, Prioritization of Data and Integration TechniquesHow to Create New Revenue & Improve Current Revenue StreamsBest Practices in Database Marketing, Data Management, Loyalty Solutions & CRM ToolsHear Next Gen Technology Strategies & How to Stay Ahead

Core Venue TechnologiesCyber & Data SecurityVenue Physical SecurityDigital Marketing Strategies

Social StrategyContent MarketingAnalytics & ROIBusiness Intelligence

CRM & Database MarketingFan EngagementMobile Solutions

WHAT YOU WILL EXPERIENCE

NETWORKING

“The Best Peer to Peer Networking in the Industry.”Make priceless professional connections with over 300 industrypeers across 15+ countries before, during and after sessions,breakfasts, lunches and receptions. Build life-long friendships andrelationships.

COLLABORATION“Collaborate on strategies, best practices and see case-studies ofthe latest implementations in your peers stadiums, arenas andvenues across the World."

Select from over 30 sessions across 4 tracks focused on tactics,strategy, workshops, analytics, BI, revenues,, best practices and more.

ACTION-PACKED AGENDALED BY INDUSTRY PEER EXPERTS

“Peer selected content makes the sessions and topics relevant andapplicable to every day life."Peer Industry experts create the agenda and with carefully selectedvendors make this the most unique conference in the industry.

"The SEAT 2015 London Event was a great opportunity to meet and network with people fromdifferent areas of the sporting fraternity. The ideas shared and insights given will providevaluable business insight for us moving forward!" ~Tom Gorringe, Brighton and Hove Albion Football Club

WHO ATTENDS SEAT LONDON EVENTS?

INTERACT WITH A DIVERSE GROUP OF WORLD-WIDE SENIOR INDUSTRY LEADERS:

Presidents/EVPCIO's/ CTO'sTechnology LeadersHead of MarketingHead of Digital MarketingHead of Revenue & Venue OperationsChief Operating Offi cers & Head ofRevenue

Head of Revenue & Venue OperationsCRM ProfessionalsDatabase Marketing ProfessionalsHead of Fan EngagementMobile Marketing ProfessionalsSocial Media ProfessionalsOrganizing Committees

DEMOGRAPHICS OF SPORT & ENTERTAINMENT PROFESSIONALS WHOATTEND SEAT EUROPE EVENTS

DEMOGRAPHICS OF SPORT & ENTERTAINMENT PROFESSIONALS WHOMATTENDED SEAT LAS VEGAS JULY 16 - 19, 2016 (1,197 Attendees)

PRICING CONFERENCE PASS & ACCOMODATIONS

CONFERENCE PASS PRICING:

HOTEL ACCOMODATIONS:

** £113 per night for a Double Room includes Breakfast, WiFi, Parking & VAT.** £103 per night, without Breakfast.

London Marriott Hotel - Twickenham Stadium 198 Whitton Road, Twickenham England TW2 7BA Phone: 44 208-8918200

Ask for the SEAT Group special pricing. Room block offer closes Sunday March 12, 2017.

"Tremendous experience at SEAT. My staff and I were SEAT "virgins" but we andour colleagues will certainly attend each year. Lot's of learning and realisticviews on ROI for WiFi."

~ Alistair Mackintosh, CEO, Fulham FC

“By far, if I could only attend one Technology conference a year it would be SEAT.Besides the incredible locations and accommodations, the content, networking andsite tours are exactly what sports and entertainment professionals are looking for tohelp keep themselves and their organizations ahead of the competition. I especiallyenjoy the separate session tracks so I can get a much wider range of exposure todifferent solutions and topical discussions.”

– Tod Caflisch, Vice President/Chief Technical Officer, Minnesota Vikings

Just wanted to say thank you for putting on not only the best sports marketingconference I’ve ever been to, butperhaps the best conference, period. The way the conference was organised toensure the caliber of speakers and

~ Tom Halls, Chief Digital Officer, NRG ESports

"The SEAT is the most intimate & engaging sports and entertainmentconference-event across Europe” ~ David Jones, Vice President,Technology-AEG Europe/O2 Arena

SEAT is a Global Community of Like-Minded

JOIN US FOR A UNIQUE & ENGAGING EXPERIENCE“SEAT is the industry conference I rely on for idea generation and to assist in my currentchallenges as a problem solver and leader in the technical field. SEAT is the bestenvironment where my colleagues across sports teams can foster platforms, strategiesand knowledge with one another.”

– Laura Zexter, Solution & Information Architect, Delaware NorthCompanies- Boston TD Garden | Boston Bruins

SEAT London 2017April 25 & 26, 2017

@ Twickenham Stadium

SEAT Atlanta 2017July 16 - 19, 2017 Atlanta, Georgia

SEAT Seattle 2018Dates To Be Announced

Seattle, Washington

SEAT Asia Pacific 2018December 2-4, 2018

The Ritz-CarltonMaui, Hawaii

Registration Opens March 2017

Details Coming Soon

Click HERE to Register

Click HERE to Register

“SEAT is dedicated to be the best forum forprofessionals & executives in

the sports & entertainment industry as the ONLY Peer-Driven Industry Conference

in the World.”

Follow Us @SEATconference

www.seatconsortium.com Email: conference@seatconsortium.com