London School of Film, Media and Design · London School of Film, Media L and Design108 We offer...

London School of Film, Media and DesignLO

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We offer professionally oriented courses designed and developed with input from employers and industry specialists, so you can meet the creative sector’s high demands.

BA (Hons) Advertising and Public Relations 110

BA (Hons) Broadcast Journalism 111

BA (Hons) Fashion and Textiles 112

BA (Hons) Fashion Management and Marketing* 113

BA (Hons) Film Production 114

BA (Hons) Graphic Design (Visual Communication and Illustration) 115

BA (Hons) Media and Communications 116

BA (Hons) Commercial Photography 117

BA (Hons) Photography 118

FdA Photography 119

BA (Hons) Radio and Multimedia Audio Production 120

BA (Hons) Visual Effects 121

* Subject to validation and may change. Please check uwl.ac.uk for the most up-to-date information.

UWL4994_UGP_06_ART_vAW.indd 108 10/02/2016 15:27

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University of West London • Undergraduate Prospectus 2017 109

A connected education:

Courses developed by industry

experienced staff.


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Find out more at:uwl.ac.uk/undergraduate

Entry requirements

Please see page 173 for key

GCSEUCAS 112

Course Highlights

Over three years you will develop analytical, leadership

and technical skills in our course modules and through

supplemental learning opportunities.

Career optionsUpon graduation or even before, you may work in an agency or in-house for a company. Given that London is also one of the world’s leading start-up hubs, you may find that you are working to launch a company.

Some of the careers that our graduates are particularly well-suited for:

Advertising• Creative Directors• Art Directors• Copywriters• Content Strategists and Creators• Account Managers and

Client Services• Media Planners and Strategists.

Public Relations• Public Relations Specialists• Communications Planners• Community/Social Media Managers.

Marketing Professionals• Marketing Strategists/

Market Researchers• Marketing Specialists• Social Media Managers

and Specialists.

Course overviewWith an integrated learning approach that mirrors the world of communications, successful graduates develop core skills in market analysis, communications strategy, creative development, and digital media that serve them well in advertising, public relations or other communications roles.

Students are guided through a range of workshops, seminars and lectures that build strong skills in writing, editing, design, project management, creative design and more.

In the first year, the focus is on mastering the basics of advertising and communications. Students explore the fundamentals of promotional communications, advertising, public relations, social media, writing for the disciplines, consumer behaviour, crisis communications and more. Students develop their analytic and writing skills while exploring communications strategies across a range of sectors.

In the second year of the course, students develop skills to create engaging, multi-media integrated campaigns. Second-year students also undertake work experience or apply learning in an industry-mentored project.

NP56

Award BA (Hons)

UCAS Code NP56

Duration Three years

BA (Hons) Advertising and Public RelationsThis degree provides the practical knowledge and the industry experience needed to succeed in today’s dynamic communications industry, and develops students who are ready to embark on successful careers in the communications sector.

110


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Entry requirements


Additional entry requirements:Must have GCSE English Grade B or above.UCAS

112 GCSE

Course Highlights

Practice your skills in some of the most venerable

institutions of the news agenda: the House of Commons, the Old Bailey and many of the

UK’s premier sporting venues.

Career optionsGraduates will be equipped to enter careers in radio/television journalism, online journalism, radio/television production and presentation, and broadcasting policy work (eg Ofcom).

ModulesYear One• Principles of Journalism• Podcasting• Writing for Journalism• TV and Radio Industries• Media Presentation Skills• Media Theories and Debates.

Year Two• News and Current Affairs• Broadcast News• Online News• Live Radio Production• Magazine Journalism• Work Placement.

Year Three• Law for Journalists• Freelancing• Project or Dissertation• Blast Radio• Ethics and Media.

Course overviewThis course reflects the explosion in news and information delivery via the internet. Teaching is therefore focused on the future, covering both online and traditional journalism modes, and includes the study of the techniques of news and features journalism, embracing areas such as current affairs, sports, arts and music reviewing.

We are located in the heart of west London’s media industry precinct which gives us access to productive relationships with a number of key media industry employers, including the BBC, Sky TV and members of the Ealing Studios community. These links are developed to enable you to have access to internship and work placement opportunities. You are encouraged to develop these links as part of your career planning and our graduates often find they can use their connections to land a job soon after graduating.

The University’s student radio station Blast FM provides a platform for you to utilise the writing and production skills you have learnt on a live media outlet.

P500

Award BA (Hons)

UCAS Code P500


Also available with Foundation Year

This course provides the skills and understanding necessary to embark on a career within the broadcasting and web-based journalism industries. It provides an understanding of the techniques and technologies of radio, television and online formats as they relate to contemporary journalistic practice.

BA (Hons) Broadcast Journalism

University of West London • Undergraduate Prospectus 2017 111


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Entry requirements


UCAS 112

Career optionsCareer opportunities range from independent makers to those working for international organisations.

Careers choices include: Fashion Designer, Fashion Print Designer, Knitwear Designer, Textiles Designer, Materials Developer/ Research and Development, Accessories design, Pattern cutter, Garment technologist, Stylist, Trend forecasting, Buyer, Visual Merchandiser.

Course Highlights

As members of the British Fashion Council, students show at Graduate Fashion Week and

participate in high-profile competitions.

Course overviewStudents are guided through a range of workshops and lectures that build strong design principles; developing skills in screen and digital print, domestic and industrial knit/sewing machine skills, pattern cutting, fashion design, fashion illustration, material awareness, fashion video production, presentation skills, designing for a market, contextual and visual research. Woven throughout the degree are approaches to developing an understanding of the impact the fashion and textiles industry has on the planet and its inhabitants, leading to graduates who are future relevant designers.

In their first year, you will have the opportunity to experiment in all aspects of fashion textile design, and are supported to make informed decisions about progression onto specialist pathways, fashion print or fashion knit, at the end of the academic year.

In the second year, you will focus on gaining high level skills in their chosen pathway, developing personal design briefs as well as designing for a market. The course focuses on employability, and integrates taught sessions to support students to identify personal career aspirations and tailor their learning journey towards their career goals.

W232

Award BA (Hons)

UCAS Code W232


Also available with Foundation Year

UWL focuses on developing fashion and textile designers and makers who are innovative creatives. Through this course we aim to support students to develop their own design voice, as well as to build confidence in the presentation of ideas, visually and verbally.

BA (Hons) Fashion and Textiles

GCSE

Final year students lead their own development and direction, writing personal fashion briefs and negotiating creative directions with their specialist tutors. Students may decide to develop a range of innovative materials, design fashion for a specific potential employer, or to develop cross disciplinary collaborations.

ModulesYear One• Visual Communication in Fashion• Pattern Cutting and Sample

Production• Specialist Studies – Print Textiles

and Knitwear Design• Fashion in Context• Design Exploration and

Experimentation.

Year Two• Directional Textiles Innovation:

Fashion Print or Fashion Knit• Directional Fashion Innovation• Design in a Professional Context• Fashioning Culture.

Year Three• Graduation Project –

Research and Design• Critical Essay – Fashion Dissertation• Portfolio Design and Presentation• Graduation Project – Realisation.

112


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Entry requirements


UCAS 112

Course Highlights

Sustainable fashion, contemporary fashion culture

and more future-focused entrepreneurial opportunities

are central themes.

Career optionsCareer opportunities range from independent start-ups to opportunities with global fashion conglomerates – ranging from luxury to high street.

Careers choices include:• Fashion Buyer• Fashion Merchandiser• Visual Merchandiser• Stylists• Trend Forecasters• Fashion Brand Consultant• Social Media/community

management• Public Relations.

ModulesYear One• Fashion Design and

Contemporary Culture• Introduction to the

Fashion Industry• Consumer Behaviour in Fashion• Product Development and Digital• Fashion Start-ups.

Year Two• Fashion Range Planning• Fashion Marketing and Digital• Internship or Industry

mentored Project• Fashioning the Future• Entrepreneurship and

Career Development.

Year Three• Fashion Branding and

Visual Merchandising• Subject Specialist Project • Entrepreneurship Portfolio• Major-negotiated Project.

Course overviewThe course curriculum is based on developing communications, fashion, and marketing skills. In addition to hands-on learning opportunities through industry, you can attain these skills through lectures, workshops, and seminars in fashion buying and design, product development, digital fashion marketing, and business startups.

First-year modules provide an underpinning of knowledge and skills in the fashion industry and product development that serve as the foundational elements for course progression.

Within the second year, you can have the opportunity to develop entrepreneurial skills by working on an industry-focused project and engaging in work experience. You can also enhance your computer-aided design skills to develop appealing and effective visual communications – including marketing materials.

The third and final year expands knowledge to encompass the impact of globalisation on fashion. You will also research a particular area of interest in depth, from theoretical and practical perspectives.

WN11

The new Fashion Management and Marketing course focuses on fashion futures, product development, branding, and public relations. The course is aimed at creating entrepreneurial and globally-orientated fashion industry professionals, for a range of brands.

BA (Hons) Fashion Management and Marketing*

Award BA (Hons)

UCAS Code WN11


* Subject to validation and may change. Please check uwl.ac.uk for the most up-to-date information.

GCSE

113University of West London • Undergraduate Prospectus 2017


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Entry requirements


Course Highlights

We have connections with many industry players including Pinewood Studios, Ealing Studios, Sky, the BBC and a whole host of film and

television production companies.

Career optionsWe focus on employability right from the start of the course. As a result, the range of opportunities once you have finished the course is vast, and thanks to our innovative programme of work placement and networking, many of our students walk straight into industry jobs after completing the course, often with the same employer that took them on for a placement.

ModulesYear One• Digital Video Production• Contemporary Industry Practice• The Moving Image• Camera, Lighting and Sound• Post-production: Art and Technique• Moving Image 2.

Year Two• Recording Reality• Documentary Production• Screenwriting• Film Movements• Work Placement• TV Studio.

Year Three• Experimental Film and Video• Project or Dissertation• Directing Fiction• Genres• Identity and Difference.

Course overviewThis course offers an exciting opportunity to pursue a comprehensive course in digital film production and film studies as a stepping-stone to a career in industry.

We are based in west London – one of the world industry centres for film and television and, as a result, you will have access to freelance work, targeted industry experience and networking opportunities, which will enable you to go on to exciting and successful careers as screenwriters, directors, producers, directors of photography, production managers, and sales and distribution agents. Our students make cutting-edge and challenging work and our alumni are award winning. We are festival-focused with strong connections to industry and have a clear vision of what constitutes a successful career in film production.

PH03

Taught by industry professionals who all have excellent track records in making award-winning work in documentary, drama, and art film and television. The course is designed to provide you with an in-depth knowledge of up-to-date production practice underpinned by conceptual insight.

BA (Hons) Film ProductionAward

BA (Hons)

UCAS Code PH03


UCAS 112 GCSE

114


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Entry requirements


Course HighlightsThis course has

been designed to reflect the broad arena in which

visual communication now operates.

ModulesYear One• Visual Studies• Digital Skills• Research and Referencing• Image Making• Typography• Ideas, Development and Context.

Year Two• Word and Image• Narrative Structures• Ideas and Perspectives• Professional Graphic

Design Practice• Designing for interaction• Negotiated Projects.

Year Three• Design Portfolio• Experimental Communications• Concept Development• Professional Presentation• Major Project.

Course overviewThe course is founded on established Graphic Design processes such as typography, print design, illustration and design development, while at the same time it is rigorously contemporary and forward looking and embraces motion graphics, web design, design for mobile devices, animation and conceptual design thinking.

Practically based, the course is delivered in well equipped, studio environments, taught by a range of industry professionals and supported by a range of academic and technical staff. Students have access to computer labs, screen and digital print studios, photographic and video studios and develop high end professional skills across a range of areas and disciplines as well as looking at the historical and cultural context of the design world.

Graphic Design is an exciting, and broad ranging course that builds the practical, conceptual and strategic skills needed by the contemporary Graphic Designer.

BA (Hons) Graphic Design (Visual Communication and Illustration)

Everything is Graphic Design. In the fast moving world of contemporary visual communication, Graphic Design shapes the way we see and interact with our world. Based in London, this course is ideally placed to help students develop a career in the exciting and burgeoning world of the creative industries.

Award BA (Hons)

UCAS Code W28C


W28C

Career optionsOn completion of the course you should have all the skills and experience necessary to pursue work within graphic design studios, interdisciplinary consultancies, publishing houses, new media/multimedia studios and advertising agencies. A number of former students have also been successful in setting up their own design businesses. Students pursuing a career in illustration work generally on freelance commissions.

UCAS 112 GCSEGCSE



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Entry requirements


Course Highlights

This course offers a genuine opportunity to combine theory and practice, culminating in a

final year in which students produce both a project

and a dissertation.

Career optionsGraduates from this award go on to successful roles across the media and cultural industries, including jobs in film, television, radio, advertising, journalism, public relations, literary agencies and publishing. Some graduates also go on to pursue further academic study, as well as moving into teaching roles in media subjects (in Secondary, Further and Higher Education).

Year Two• Critical Approaches to Digital

and Social Media• Industry Experience

(Work Placement)• Film Genres• Producing and Consuming

Visual Media• Media and Communications

Policy and Ethics• Creative Practice Option (students

can choose to focus on film/video, radio, or web technologies).

Year Three• Multi-Platform Media• Media and Communications Project• Screening Identity and Difference• Dissertation (double module)• Creative Practice Option (students

can choose to focus on film/video, radio, or web technologies).

Option module• Dissertation (double module).

Option module• Media Ethics and Policy.

Options currently include – Crime and Fiction, New Media, Print and Visual Communication, Orientalism or a creative module in film/video, radio, or the web.

Course overviewThe contemporary media are powerful instruments of communication. It is therefore a fascinating and important area of study, deeply connected to some of the most pressing issues of our time.

This course gives you the opportunity to gain a practical understanding of a range of media, including new and emerging platforms (such as digital and social media), as well as more established media forms (such as radio, television, and film). This emphasis on making media texts is complemented by a focus on critically understanding methods of communication, allowing you to put your creative practice in context. By combining theory and practice across all three years of your degree, this course will enable you to merge a critical understanding of contemporary trends in media and communications with direct and varied practical experience.

Modules1

Year One• Introduction to Media and

Communications: Theories, Histories, Texts

• Digital Video Production• Digital Toolbox• The Moving Image• Radio and Television Industries• Podcasting.

This degree provides hands-on experience of a range of media alongside more traditional academic study, thereby equipping students with the transferrable skills required to begin a career in the media, communications, and cultural industries.

Award BA (Hons)

UCAS Code P306


BA (Hons)Media and Communications

P306

UCAS 112 GCSE

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1 BA (Hons) Media and Communications is currently being revised as part of a periodic course review. Some module titles may change.


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Entry requirements


Course Highlights

Academic and support staff are all active practitioners.

Extensive range of professional equipment. Accreditation by the industry. Forward

thinking approach.

This exciting course will develop the skills and understanding of photographic practice within a commercial environment in the 21st century.

Career optionsWith teaching and support staff that are practitioners, and great industry partners, we offer a culture that strongly reflects contemporary practice. Students can expect to find work in a variety of fields, such as freelance in fashion, advertising and editorial, post-production retouching and picture editing, as well as new areas of convergence.

ModulesYear One• Core Photographic Skills• Histories of Photography• The Constructed Image• Core Photographic Skills 2• Visual Communications• Experimental Approaches

to Image Production.

Year Two (Indicative list)• The Manufactured Image• Contemporary Commercial Practice• Critical Practice• Business Studies and Professional

Practice• Editorial Photography• The Persuasive Image.

Year Three (Indicative list)• Critical Essay• Approaching New Markets• Client Brief• Professional Photographic Practice• Major Project 2.

Course overviewThe course is forward thinking in its approach to commercial practice, whilst acknowledging the need to understand the heritage available to graduates studying photography at university in London.

This course is initially broad-based and, while focusing on contemporary photographic practice, offers opportunities for experimentation with related subject areas such as moving image and emerging digital technologies.

At Level 5 the focus is on commercial environments with Level 6 emphasising the support of individual career aspiration and portfolio development. Through applied theoretical studies we will deliver you with the skills to critically evaluate and engage in contemporary photographic debates.

Work experience is a core part of the course, which is accredited by the British Institute of Professional Photography, and also an affiliate member of the Association of Photographers.

Award BA (Hons)

UCAS Code 4A66


BA (Hons)Commercial Photography

UCAS 112 GCSE

4A66



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Entry requirements


Course Highlights

We have great relationships with industry partners,

including being a member of the Nikon Foundation and

a corporate member of the Association of

Photographers.

Career optionsOur graduates pursue careers in the photographic and imaging industries including roles such as photographers, assistants, retouchers, editors and researchers and work in advertising and fashion, photo journalism and documentary, web content production and picture editing, and art buying and exhibition curation.

W642

Award BA (Hons)

UCAS Code W642


Also available part-time

118

This course combines the acquisition of high-level skills, the implementation of creative and conceptual briefs, and critical and analytical studies, and is designed to help you become a confident and articulate image-maker.

A strong team of established professional photographers, artists, curators and guest lecturers bring a wealth of experience to the course. London’s galleries, art centres and museums also provide a wonderful resource to inspire photographic projects and stimulate debate.



Year Two• The Manufactured Image• Critical Approaches to Photography• The Photographic Artefact• Industry Experience• Editorial Photography• The Persuasive Image.

Year Three• The Published Photograph• Professional Photographic Practice• Critical Essay• The Professional Portfolio• Major Project.

Course overviewWe offer a dynamic and exciting photography course, which will equip you with practical, theoretical and professional skills. The course is broad-based and, while focusing on contemporary photographic practice, offers opportunities for experimentation with related subject areas such as moving image and emerging digital technologies. Through cultural and theoretical studies we will deliver you with the skills to critically evaluate and effectively engage in contemporary photographic debates. Preparing you for employment is also one of our priorities, therefore work experience is embedded at all levels of the course.

If you are curious, motivated, committed, ambitious and, above all, have the desire to communicate visually through photographic practice, then this course is for you. Academics provide a supportive learning environment that will nurture students’ photographic interests and ambitions. Our graduates are valued by the industry for their skills, knowledge and adaptability.

BA (Hons)Photography

UCAS 112 GCSE


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Year Two• The Manufactured Image• Critical Approaches to Photography• The Photographic Artefact• Industry Experience• Editorial Photography• The Persuasive Image.

Course overviewThis course covers a broad range of modules designed to offer the widest potential career progression. The course seeks to encourage and develop individual potential by meeting the challenges of a changing commercial environment and converging technologies.

This course has an emphasis on the production and presentation of photography. This is supported by conceptual development and an understanding of critical and contextual theory. The aim of the course is to introduce the core skills required of a professional commercial photographer.

FdAPhotography

This course not only provides you with the necessary skills and understanding to embark on a career within the diverse field of photographic imaging, but also provides a direct route to study the BA (Hons) Photography.

UCAS 72 GCSE

Career optionsSuccessful completion of the course will equip you to enter careers in the photographic and imaging industries, including advertising, fashion, editorial, photojournalism and documentary, portrait and social, picture editing and art buying, as well as other associated digital fields.

Course Highlights

We are members of the Association of Photographers, are recognised by the National

Union of Journalists and are part of the Nikon

Foundation.

Award FdA

UCAS Code W641

Duration Two years


W641

Entry requirements




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Entry requirements


UCAS 112

Course Highlights

Students benefit from hands-on, practical teaching

in our state of the art radio studios.

Career optionsGraduates will be prepared for employment in areas including radio production, programme development, online broadcast, podcast production, and radio presentation.

Award BA (Hons)

UCAS Code P310


BA (Hons) Radio Production and Multimedia Audio ProductionThis course is designed to produce graduates with a skill-set that extends right across this competitive, evolving industry.

Course overviewThe course examines aspects of radio production from origination, audience demographics, creative treatments, playlisting and presenting, through to finance and compliance. Successful graduates will complete the course with an understanding of the creative market place and the skills to become a creative, resilient and business-literate radio practitioner, in whichever area they choose.

Through a mix of practical and theory based modules, we aim to deliver you with:

• A good knowledge of relevant technical skills (editing, principles of audio recording, visual edit skills, self op studio, mic techniques)

• The ability to cast voices, write a budget, production-manage and oversee delivery of audio in all forms, from initial brief to finished audio files

• A practical awareness of Ofcom, RAJAR, BBC Trust and other relevant industry compliance and legislative bodies, with an understanding of copyright, legal and ethical issues around broadcasting.

ModulesYear One• Writing for Radio• Live Radio Production• Podcasting and Multiplatform

Audio Production• Music Radio Production• Radio Station Management• Radio Journalism.

Year Two• Ethics, Law and Broadcasting• Radio Documentary Production• Pitching Audio Concepts• Presenting Radio• Freelancing• Radio Event Management.

Year Three• Future Media• Experimental sound• Multiplatform Project• Advertising and Brand sound.

GCSE

P310

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Entry requirements


BA (Hons) Radio Production and Multimedia Audio Production

UCAS 112

Course Highlights

Many of the skills gained can be used for a career in

the games industry.

Career optionsThere are many different job roles in the visual effects (VFX) industry to suit all types of people, including character modelling and previz artist.

The different options available to graduates can be overwhelming, but this course is designed tohelp you find the role that’s right for you. If you are a sculptor, who wants to create fantastic monsters, then character modelling may be up your street. If you are a budding film-maker, interested in creating dynamic moving camera sequences, then working as a previz artist may be the role for you.

Year Three• 3D Match Moving• Negotiated Brief• Professional Practice• The Pipeline• Project.

Work PlacementFilm/Television• Character Modeller• Environment Modeller• Animator• Compositor• Texture Artist• Lighting Artist• Rigger• CG Generalist• PreViz/Layout Artist• Fluid/Effects TD• Matte Painter• Rotoscope/Paint Artist• Render TD.

Games• Character Modeller• Environment Modeller• Animator• Texture Artist• Lighting Artist• Rigger• CG Generalist.

Course overviewThis course offers a generalist CGI grounding, while giving you the crucial ability to specialise in a particular area – something the industry increasingly requires. With its strong CGI focus, the course emphasises the importance of a solid grounding in art and design principles while teaching you to model, rig, animate and light in 3D.

Theoretical, practical and technical knowledge form the basis of an accumulated set of creative software skills that include: CGI foundations, VFX compositing, 3D matchmoving, motion tracking, matte painting, environment creation, rigging and creature effects, digital sculpture, dynamics and CGI lighting and visual development.

ModulesYear One• Principles of VFX• Visual Toolbox• Digital Toolbox • CGI Foundations• Narrative and Editorial.

Year Two• The Composite• Animation Foundation• Digital Sculpture• Research and Development• Rigging and Creature FX• Environmental FX.

Award BA (Hons)

UCAS Code I700


Also available part-timeThe UK is a world leader in the film and TV VFX industry. To maintain this position it has to constantly attract the best talent from all over the world. Growth in recent years has led to shortages of brilliant graduates who are ready for the workplace.

BA (Hons)Visual Effects

GCSE

I700



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