LONDON DESIGN FESTIVAL 12-20 SEPTEMBER 2020 PARTNER ... · The vision of London Design Festival is...

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LONDON DESIGN FESTIVAL12-20 SEPTEMBER 2020

PARTNER INFORMATION PACK#LDF20

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The vision of London Design Festival is to celebrate and promote London as the design

capital of the world.

Each year, London Design Festival embrace a strong mix of Partners to be part of the

Festival’s programme. Partners hold a variety of events from exhibitions, installations,

projects, product launches, late nights, workshops, talks, and tours. These events are held at

a diverse range of venues including trade fairs, galleries, museums, shops, showrooms,

studios, markets, restaurants, pop-up spaces, agencies and warehouses.

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WHAT IS A PARTNER EVENT?Partner events can range from exhibitions, installations, product launches, talks, walking tours and open studios across a variety of design disciplines including architecture, digital, furniture, lighting, product, ceramics, transport, graphic, sound design and more.

HOW DOES LDF SUPPORT YOUR EVENT?London Design Festival’s role is to increase the reach of your event across physical and digital audiences. The Festival promote Partners

through the Official LDF Guide, website, regular e-newsletters, social media platforms and via a PR press portal.

LDF’s holistic understanding and year-round engagement with the

creative industries and design community enables us to offer advice

and guidance to Partners looking to stage an event. If you are still looking to confirm certain elements of your activity or find a venue, LDF can support you by providing resources and tips and

recommend potential partnerships with third parties.

By becoming a Partner you will become part of the fabric of London Design Festival. Partner events make LDF the citywide

experience it has become. We look forward to collaborating to

ensure your #LDF20 experience and association is a success.

CDH x GERONIMO by Cameron Design House, 2018

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Design Districts are a key component of the Festival makeup with eachDesign District constituting a cluster of events within a short walkingdistance of each other, enabling visitors to navigate the 400 events andgeography of the city.

In 2019, the Festival had 11 official Design Districts and 1 Design Route,each with its own character and identity. During the Festival these areasbecome unique design hubs, where design activity is never more than 15minutes walk away.

Each District has it’s own spotlight day where Partners within the Districtwill host special shows, late-night drinks and events.

If you would like to find out more about becoming part of a Design Districtcontact the LDF team.

DESIGN DISTRICTS AND ROUTES

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GLOBAL REACHTWITTER 150k followers

INSTAGRAM 294k followers

WEBSITE 1.6m pageviews

FACEBOOK 159k likes

NEWSLETTER 70k subscribers

Visitors from over 75 countries attended the Festival in 2019, making 1.1 million visits.

London Design Festival helped drive a total of 120,000 visits to the V&A

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PARTNER PACKAGES

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PREMIUM PACKAGEDEADLINE – 3 JULY 2020

GUIDE

2/3 guide page

3x hero images

650 characters about your event

GUIDE AND SIGNAGE DELIVERED TO YOUR EVENT

Desired number of guides

1x freestanding sign

1x branded guide box

2x LDF vinyl stickers

WEBSITE

Dedicated event page

Event page on mobile site / mobile ‘Event Finder’

Event presence on search facility and Events page

Free unlimited news articles

ADVERTISING

Your advertising banner on rotation across the website

SOCIAL MEDIA POSTS (MAY-SEPT,

with guaranteed posts in September)

2x Instagram - 1 x Story and 1 x Wall

2x Twitter - 1 in Sept

2x Facebook - 1 in Sept

NEWSLETTER (MAY-SEPT)

1x newsletter mention inc. image and link

PR

Communications toolkit

Your press releases & images hosted on the LDF press hub

ENHANCED PACKAGEDEADLINE – 3 JULY 2020

GUIDE

Full guide page

4x hero images

1,400 characters about your event

GUIDE AND SIGNAGE DELIVERED TO YOUR EVENT

Desired number of guides




WEBSITE





ADVERTISING

Your advertising banner on rotation across the website

SOCIAL MEDIA POSTS (MAY-SEPT,

with guaranteed posts in September)

4x Instagram - 2 x Stories and 2 x Wall

4x Twitter - 2 in Sept

4x Facebook - 2 in Sept


2x newsletter mentions inc. image and link

PR

Communications toolkit


TICKETS TO THE LDF PARTY AT THE V&A

2x tickets to the official LDF party at the V&A

PACKAGES SUMMARYSTANDARD PACKAGE

DEADLINE – 3 JULY 2020

GUIDE

1/3 page in the guide:

1x hero image

300 characters about your event

GUIDES AND SIGNAGE DELIVERED TO YOUR EVENT

100 guides




WEBSITE





SOCIAL MEDIA POSTS (MAY-SEPT)

1x Instagram Story and Added To Instagram Highlights

1x Twitter

1x Facebook

PR

Partner Communications toolkit


STANDARD£770 +VAT

PREMIUM£1,500 +VAT

ENHANCED£3,750 +VATLIMITED AVAILABILITY

ONLINE PACKAGESDEADLINE – 4 SEPTEMBER 2020

STANDARD ONLINE PACKAGEDedicated event page




SOCIAL MEDIA POSTS (MAY-SEPT)

2x Instagram, 2x Twitter, 2x Facebook

PR



PREMIUM ONLINE PACKAGEDedicated event page




Access to resources including the LDF logos and assets

SOCIAL MEDIA POSTS (MAY-SEPT, with guaranteed

posts in September))

2x Instagram (1 x Wall, 1 x Story), 2x Twitter, 2x Facebook


A newsletter feature including text, an image and link

to your LDF event

PR



ONLINE£770 +VAT

PREMIUM ONLINE £1,500 +VAT

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GUIDE AND SIGNAGE1x freestanding branded sign, a desired number of official guides and 1x brandedguide box. You will also be provided with 2x LDF vinyl stickers to advertise on yourwindows / in your venue space.

MOBILE SITEYour event page will feature on our mobile site and bespoke ‘Event Finder’ sitewhich includes GPS event mapping and an ‘Around Me’ feature. It also integrateswith the ‘My Festival’ planner used to build and share Festival itineraries.

PRLDF will provide a communications toolkit to help maximise your own PR opportunities. LDF will also include your press releases and images on the LDF press hub which is shared with 3,000+ journalists. It includes a tagging system so press materials can be filtered by themes and categories for enhanced visibility.

OFFICIAL GUIDE1/3 page in the official guide about your event; a print run of 50,000 and

distribution to 350 key locations. This includes up to 1x high resolution

images, 300 characters about your event, plus key information.

WEBSITEA dedicated event page on our website which you are free to update as

you please. Your page can be accessed via the search facility and the

‘All Events’ page. For maximum visibility it will also feature on the home

page of the website on rotation.

SOCIAL MEDIA POSTS (MAY-SEPT)LDF will promote your event to our digital community (upwards of 700,000

followers). This includes 1x Twitter, 1x Instagram Story and Insta Highlight, 1x Facebook.

RESOURCES AND SUPPORTLDF provide access to free LDF Partner surgeries and briefings, as well as

useful handbooks and resources via your dedicated Partner dashboard. Throughout the year, a dedicated member of the LDF team is available to

answer any questions.

STANDARD PACKAGEDEADLINE: 3 JULY 2020

£770 +VAT

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GUIDE AND SIGNAGE1x freestanding branded sign, a desired number of official guides and 1x branded guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your windows / in your venue space.

WEBSITEA dedicated event page on our website which you are free to update asyou please. Your page can be accessed via the search facility and the‘All Events’ page. For maximum visibility it will also feature on the homepage of the website on rotation.

MOBILE SITEYour event page will feature on our mobile site and bespoke ’Event Finder’ sitewhich includes GPS event mapping and an ’Around Me’ feature. It also integrateswith the ‘My Festival’ planner used to build and share Festival itineraries.

SOCIAL MEDIA POSTS (MAY-SEPT)LDF will promote your event to our digital community (upwards of 700,000followers). This includes 1x Twitter, 1x Instagram, 1x Facebook.


RESOURCES AND SUPPORTLDF provide access to free LDF Partner surgeries and briefings, as well asuseful handbooks and resources via your dedicated Partner dashboard.Throughout the year, a dedicated member of the LDF team is available toanswer any questions.

ONLINE PACKAGEDEADLINE: 4 SEPT 2020

£770 +VAT

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OFFICIAL GUIDE2/3 page in the official guide about your event; a print run of 50,000 and distribution to 350 key locations. This includes up to 3x high resolution images, 650 characters about your event, plus key information.

GUIDE AND SIGNAGE1x freestanding branded sign, a desired number of official guides and 1x branded guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your windows / in your venue space.

WEBSITEA dedicated event page on our website which you are free to update as you please. Your page can be accessed via the search facility and the ‘All Events’ page. For maximum visibility it will also feature on the home page of the website on rotation.

WEBSITE ADVERTISINGLDF will include your advertising banner on rotation across the London Design Festival website. In 2018 the site experienced 1.5 million page views in the Festival period alone so this a great opportunity to position your brand to our audiences.

MOBILE SITEYour event page will feature on our mobile site and bespoke ‘Event Finder’ sitewhich includes GPS event mapping and an ‘Around Me’ feature. It also integrateswith the ‘My Festival’ planner used to build and share Festival itineraries.


SOCIAL MEDIA POSTS (MAY-SEPT)LDF will promote your event to our digital community (upwards of 700,000 followers). This includes 2x Twitter, 2x Instagram (1 x Insta Story

and 1 x Wall), 2x Facebook. We guarantee 1 x Tweet, 1 x Facebook post

and 1 x Insta in September.

RESOURCES AND SUPPORTLDF provide access to free LDF Partner surgeries and briefings, as well as useful handbooks and resources via your dedicated Partner dashboard. Throughout the year, a dedicated member of the LDF team

is available to answer any questions.

E-NEWSLETTERYour event will be mentioned (with an image and link to your event page) in 1xtargeted e-newsletter sent to our 70,000 subscribers.

PREMIUM PACKAGEDEADLINE: 3 JULY 2020

£1,500 + VAT

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ENHANCED PACKAGEDEADLINE: 26 JUNE 2020

£3,750 + VAT

OFFICIAL GUIDE1 full page in the official guide about your event; a print run of 50,000 and distribution to 350 key locations. This includes up to 4x high resolution images, 1,400 characters about your event, plus key information.

WEBSITEA dedicated event page on our website which you are free to update as you please. Your page can be accessed via the search facility and the ‘All Events’ page. For maximum visibility it will also feature on the home page of the website on rotation.

SOCIAL MEDIA POSTS (MAY-SEPT)LDF promote your event to our digital community (upwards of 700,000

followers). This includes 4x Twitter, 4x Instagram (2 x Stories, which will

be added and saved as a Partner Highlight ongoing, and 2 x Wall posts), 4x Facebook. We guarantee 1 x Tweet, 1 x Facebook post and 1 x Insta

in September.

PRLDF will provide a communications toolkit to help maximise your own PR opportunities. LDF will also include your press releases and images on the LDF press hub which is shared with 3,000+ journalists. This includes a tagging system so press materials can be filtered by themes and categories for enhanced visibility.

GUIDE AND SIGNAGE2x freestanding branded signs, a desired number of official guides and 1x branded guide box. You will also be provided with 2x LDF vinyl stickers to advertise on your windows / in your venue space.

WEBSITE ADVERTISINGLDF will include your advertising banner on rotation across the London Design Festival website. In 2018 the site experienced 1.5 million page views in the Festival period alone so this a great opportunity to position your brand to our audiences.

MOBILE SITEYour event page will feature on our mobile site and bespoke Event Finder’ site

which includes GPS event mapping and an ‘Around Me’ feature. It also integrates

with the ‘My Festival’ planner used to build and share Festival itineraries.

E-NEWSLETTERYour event will be mentioned (with an image and link to your event page) in 2x

targeted e-newsletter sent to our 70,000 subscribers.

TICKETS TO THE LDF PARTY AT THE V&A2x tickets to the official Festival party at the Victoria and Albert Museum. This is an unapparelled opportunity for you to meet and network with cultural institutes, industry innovators and global influencers, enabling new partnerships and greater industry visability.

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CONCESSION RATESConcession rates are available for students, graduates, schools, charitable fundraising projects and businesses and organisations under a year old. The concession rate is only applicable for the Standard Package (£770+VAT) or Online Package (£770 +VAT).

MULTIPLE LISTINGSIf you would like to promote multiple events please contact us to discusswhich Partner package will work best for you.

ADVERTISINGLooking to grow the visibility of your event even further? London Design Festival offers a range of additional promotional activity including advertisements through the Festival Guide, website and newsletters, paid posts or social competitions.

TRADE FAIR DISCOUNTPartnering organisations who are exhibiting within a Design Destination willreceive a 10% discount.

Please contact Jessica McFarlane for the Design Destination discountinformation. Please note that these Partner Packages will not include guides,guide boxes or signage as these will be provided to the Destinationseparately.

For more information on any of the above and details on any of the

packages please contact:

Jessica McFarlane

FESTIVAL [email protected] 7421 8850

CONCESSION RATES AND ADDITIONAL PROMOTION

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3 JULY

3 JULY

PARTNER REGISTRATION OPEN: From this day, Partners can upload their event information and go through to payment. LDF will then publish your event. Only changes made before 3 July deadline will be reflected in the guide.

GUIDE DEADLINE: All Partner content, imagery and editorial must be submitted and purchased by 3 July. After this date any changes to events will only be reflected on the website. You will also need to submit two on-site contacts and your venue address so that we can deliver and collect your guides and signage.

ADVERTISING DEADLINE: If you would like to advertise within the guide contact us to confirm by this date.

SOCIAL MEDIA DEADLINE: All Partners receive social media promotion from May-September with imagery and text drawn from their dedicated web page. However, If you have any specific content you would like to use, please fill in your Social Media Content Scheduling Form by 3 July.

DISTRIBUTION OF GUIDES, SIGNAGE AND WINDOW VINYL STICKERS

ONLINE PARTNER DEADLINE: All online partners must have finished and paid for their listings by this date.

LONDON DESIGN FESTIVAL 2020

POST EVENT SURVEY DEADLINE: Partners completing the survey will have the opportunity to win a complimentary Premium Package for 2021.

KEY DATES 9 M12 MARCH

26 J3 JULY

3 JULY

3 JULY

2-11 SEPT

12 12 ––22 20 SSEEPTPT

15 O16 OCT

4 SEPT

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NEXT STEPS AND TIMELINE Partner registration is open from Thursday 12 March until Friday 3 July 2020. During this period, the Festival will send you log in details to access the website and Partner Dashboard.

On the Partner dashboard, Partners can:• Submit material for your event web page and guide listing.• Pay for your event.• Gain tips and advice about holding an event from LDF toolkits and resources.• Connect with other Partners on the Partner Forum.

If you would like to receive log in details to the website please visit londondesignfestival.com/takepart to register your interest.

To talk through your options in more detail, please contact:

BREE GRAY

PARTNER RELATIONS MANAGER

[email protected]

+44 (0)20 7421 8850

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APPENDIX

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APPENDIX: WHAT HAPPENS DURING THE FESTIVAL

PARTNER ACTIVITY

‘Partner activity’ includes all events that are staged independently and promoted by the Festival. In

2019, this comprised of over 300 events across the city, including the five trade fairs (known as Design

Destinations), which collectively showcase over 2,000 participating exhibitors. It also featured eleven

Design Districts - Bankside, Brompton, Chelsea, Clerkenwell, King’s Cross, Pimlico Road, Marylebone,

Mayfair, Shoreditch, Victoria and West Kensington, as well as one Design Route in Paddington

Central. For more information about our Districts, Destinations and Routes, please see https://londondesignfestival.com/design-districts

LANDMARK PROJECTS

Each year, London Design Festival conceives and delivers an extraordinary array of ‘Landmark

Projects’. These are ambitious installations designed by emerging, as well as world-leading designers

and architects, such as John Pawson, Zaha Hadid, David Adjaye, Es Devlin, Ronan and Erwan

Bouroullec, Amanda Levete, Marc Newson, David Chipperfield, and Alison Brooks. Installations

are located in prominent London locations, including Trafalgar Square, the V&A Museum, Southbank Centre, St Paul’s Cathedral or Somerset House. Their realisation comes with the

support of key clients and organisations such as BMW, Swarovski, Philips, Kvadrat and Perrier-Jouët. For more information please see our Landmark Projects Archive: https://londondesignfestival.com/landmark-projects

HEADLINE EVENTS

London Design Festival stages a number of ‘Headline Events’. These include the London Design

Medals, an exclusive evening to recognise and award leading design experts for their outstanding

contribution to London and their industry; Global Design Forum, a sell-out thought leadership

programme that sets the future agenda for design; and the Official London Design Festival Party, attended by over 1,700 highly influential guests at the V&A Museum.

‘TOURNAMENT’ by Jaime HayónTrafalgar Square, 2009

https://londondesignfestival.com/design-districts

https://londondesignfestival.com/landmark-projects

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2019 FACTSo 17th edition of London Design Festival

o Over 400 projects, partners and events

o 11 Design Districts and 1 Design Route from North to South, East to West

o 4 Design Destinations with over 2,000 businesses taking part

o 2 Landmark Projects

o 6 Commissioned Projects at the V&A – the 11th year as the Official Festival Hub

o 4 Festival Commissions across the City and 3 Special Projects

o 1.1 million visits from 75 countries

o Over 600 articles and broadcast clips in the UK alone, 365 articles internationally

o AVE of £12.7 million and global circulation reach of 1.8 billion

o 1.6 million web page views to londondesignfestival.com and a 700,000 social community

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OUR AUDIENCEPROFILE:

Age: 25-54, 72%

Male/Female: 48 : 52

Residence: UK: 78% International visitors from 75 countries: 22%

Motivations for visiting: To be inspired (59%), to learn something (44%), to be

stimulated (40%), for self-actualisation (38%), with 43% stating that design is an

important part of who they are

"There has been a generational step change in the importance the consumer puts on

design. Millennials are not only design literate in a way that previous generations

were not, but it is also central to their stimulus to purchase products and services.”

Ben Evan CBE, Director, London Design Festival

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WEB AND DIGITAL

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APPENDIX: LDF WEBSITEThe London Design Festival website exists as a source of inspiration, discovery and education. It is used by audiences to not only explore the Festival September programme, but with news from LDF, partners and supporters, acts as a year round insight into London and the design world.

The website has a rapidly growing international audience and during #LDF20 saw 1.6 million page views during the Festival period alone (May-September 2019). Every event is given a dedicated page on our website for Partners to update and edit as they please. Partners can upload a detailed description of their event, venue address and map location, images, video content, dates, opening times, links, press releases and a profile on your company.

All events and exhibitions can be found via our search facility which is arranged by date, area, discipline, Partner name, event name, District or event type.

Our mobile ‘Event Finder’ site is a useful way to help visitors find events across the city. This

includes bespoke GPS event mapping which integrates with the ‘My Festival’ planner used to

build and share Festival itineraries.

Partners can upload multiple free news articles all year round. These feature on the news page

of the website. Partners can use this platform to promote additional content such as product

launches, competitions and behind the scenes activity in the lead up to, during and post

Festival.

LDF WEBSITE 1.6 million page views

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APPENDIX: DIGITAL MARKETING

London Design Festival has an ever expanding digital community of over 700,000 followers and subscribers.

All Partners will have visibility across our social media platforms (May-September) including Instagram (294K+ followers), Twitter (150K+ followers) and Facebook (159K+ followers).

Each month we send out an e-newsletter to 70,000 subscribers with information about forthcoming design

events from our Partners. Newsletters increase in frequency from May-September and feature a selection of

Partner events and exhibitions happening during the Festival.

The Festival remains active on all digital channels throughout the year and Festival Partners are welcome to send through information about year round activity for LDF to promote.

“Apologies to Milan and Tokyo. Regrets to Stockholm and Paris. Forgive me, Eindhoven, Berlin,

Barcelona and, most particularly, New York. But London is the design capital of the world.”

New York Times

Shoreditch Design Triangle ‘Citizen M Playground’, 2017

INSERT IMAGE HERE

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GUIDE AND SIGNAGE

DELIVERED ONE WEEK PRIOR TO THE FESTIVAL

50,000 GUIDES TO 350 LOCATIONS

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APPENDIX: LDF GUIDE AND SIGNAGE

The Official London Design Festival printed Guide provides a comprehensive

overview of the activity happening in September. It includes editorial on a

selection of projects, Design Districts, navigations tips, and chapters highlighting

each event across the city.

50,000 copies of the publication are distributed across London in over 350

locations, including all partnering events and official LDF locations.

The Festival provides a display box for your guides, along with a freestanding LDF

sign to boost your event’s visibility from the street. All physical promotion is designed

by internationally renowned design agency Pentagram, in line with an annual theme

and graphic identity.

Partners can choose a 1/3 page, 2/3 or full page listing to represent their event in

the guide. Each listing includes the organisations name, event title, key information

and images. A break down of what is required for the guide can be found on your

Partner Dashboard.

Distribution of Guides and signage will take place on the two week period prior to

the Festival so please bear this in mind when organising the venue for your event.

1 2

5

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PARTNER DASHBOARDPARTNER DASHBOARD

SUBMIT YOUR EVENT(S)

SUBMIT YOUR COMPANY PROFILE

SUBMIT NEWS

USEFUL DOCUMENTS WITH IMAGE SPECS AND TEXT LIMITS

FAQS

CONNECT WITH OTHERS VIA THE PARTNER FORUM

LOGOS AND DIGITAL BANNERS

SOCIAL MEDIA FORM

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PRESS & RESOURCES

IMAGES AND PRESS RELEASES ON THE PRESS HUB

COMMUNICATIONS TOOLKIT

ACCESS TO FREE LDF PARTNER SURGERIES AND BRIEFINGS

FESTIVAL SUPPORT

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APPENDIX: LDF RESOURCE AND TIPS

Once you have received log in details for the LDF website, you will gain

access to your own Partner Dashboard where you can ask questions, download resources and make connections with other Partners.

PRESS AND PR

The Festival work with PR specialists, Exposure, to promote the Festival in the press. They work with the media to identify editorial opportunities across the entire Festival which includes Landmark Projects, Festival events, Design Districts, Design Destinations and our Partners programme.

Exposure will create a helpful communications toolkit to enable Partners to maximise their own PR opportunities. This will sit on the LDF website which can be accessed via the Partner dashboard.

Additionally, all partners can upload an unlimited number of news items and

press releases onto the LDF press hub.

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INTERNATIONAL PROGRAMME:

We hosted an international press programme, specially curated to showcase the wealth of talent that the Festival and London has to offer.

8 international editors from 6 key markets joined the programme, resulting in 21 articles published to date, with 8 further pieces confirmed for the coming weeks.

LDF PRINT & ONLINE

UK

Total Articles: 588Total Reach: 739,762,278AVE: £9,120,281

INTERNATIONAL

Total Articles: 365Total Reach: 1,048,392,666AVE: £5,121,210

PRESS RESULTS LONDON DESIGN FESTIVAL 2019OVERVIEWIn order to increase London Design Festival’s global relevance, we created a press programme, specially curated to showcase the wealth of talent that the Festival and London has to offer.

8 international editors from 6 key markets joined the programme, resulting in rti les u lis e t

te it urt er ie es n ir e r t e ing ee s

Isabel Margalejo

Arantxa Neyra Stephen Todd

Peter Maxwell

Massimo de Conti Giovanna Mancini

Rémi BourbonneuxJasmin Jouhar

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KEY FIGURES30 pieces of coverage 35 pieces of coverage 22 pieces of coverage

14 pieces of coverage 14 pieces of coverage

17 pieces of coverage 9 pieces of coverage 8 pieces of coverage

8 pieces of coverage 7 pieces of coverage

357 articles shared 17,900 times on social

19% of articles mentionlondondesignfestival.com

PRESS RESULTS LONDON DESIGN FESTIVAL

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“A kind of extended block party, mixing trade-fair events with installation style extravaganzas across the city”

WALL STREET JOURNAL

“The movers and shakers of the international design scene flock to our shores for brilliant, vibrant, ground breaking

products, pop-ups, ideas and inspiration at London Design Festival.”

CITY AM

“Some of the world’s most creative minds are using London as their gallery to show off a range of innovative designs.”

EVENING STANDARD

“One of the highlights of the British capital’s creative calendar”

ICON

“You’ll find something inspiring at every turn during London Design Festival”

ELLE DÉCORATION UK

LONDON DESIGN FESTIVAL 12-20 SEPTEMBER 2020 PARTNER ... · The vision of London Design Festival is...

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