PCM creative - social media made simple

Festivals & Social Media

London 2010

#bafa10

PCM creative - social media made simple

Tell me...

• When do you feel least in control of your event?

– Why?

• When do you feel most in control of your event?

– Why?

PCM creative - social media made simple

PCM creative - social media made simple

Today

• What is Social Media?

• Beginning your journey.

• Social Media in practice.

• Call to action

PCM creative - social media made simple

The 7 Roads of Social Media

•Generate an audience? •Provide event information? •Maintain audience attention? •Increase your knowledge? •Align & connect with your competitors?

•Establish your authority as an expert?•Run an event more productively?

PCM creative - social media made simple

What about my festival?

•Schedules•Team Coordination•Maintaining a Festivals identity•Publicity, Advertising, Promotion &

Affiliates•Sales: Ecommerce and Box Office

PCM creative - social media made simple

What about my festival?

•Metrics and Measurements•Event lifecycle management•Crowd Control•Feedback, Monitoring, Reporting,

Archiving•Event activity

Plan – Prep – Deliver – Reflect - Report

PCM creative - social media made simple

PCM creative - social media made simple

Social Media

• Film

• Radio

• Newspapers

• Magazines

• Theatre

• Television

• Books

• Festivals

• Concerts

PCM creative - social media made simple

Social Media?

On the streets

PCM creative - social media made simple

Be social with your media

http://bit.ly/aWGcEP

Birds Eye View Film Festival

http://bit.ly/9N9h31

Glastonbury Festival

Popcorn Hat Players & Harrisburg Shakespeare Festival

http://bit.ly/bQfmPe

http://bit.ly/d5ghAE

http://bit.ly/9YlwHY

PCM creative - social media made simple

Old Media vs. New Media

“Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”

Marcus RomerArtistic Director - Pilot Theatre Company.

PCM creative - social media made simple

Old Media meets New Media

•Magazines•Papers•Fliers•Posters•Programs•Business Cards•Buses•Signs•T-Shirts

PCM creative - social media made simple

Engagement

• QR codes

• Geo-location

http://bit.ly/b71cEe

PCM creative - social media made simple

Box Office

PCM creative - social media made simple

Social Media - defined

The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.

Social media can take many different forms, including text, images, audio, and video.

Popular social mediums include blogs, message boards, podcasts, wikis.

PCM creative - social media made simple

Experiences...

PCM creative - social media made simple

Time

• Email updates

• Mobile updates

• Voice to Text

• RSS

• Google Alerts

• User Generated Content

PCM creative - social media made simple

Adding Social Media

• Why are you here?

PCM creative - social media made simple

The 7 Roads of Social Media

•Generate an audience? •Provide event information? •Maintain audience attention? •Increase your knowledge? •Align & connect with your competitors?

•Establish your authority as an expert?•Run an event more productively?

PCM creative - social media made simple

Why Social Networking?

Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time.

Nielsen report “Global Faces and Networked Places.”

PCM creative - social media made simple

Facebook - A Bewildering Tangle

http://nyti.ms/bAj58M

PCM creative - social media made simple

The State of Facebook

•News Feed•Profile•Groups•Pages•Applications•Likes

PCM creative - social media made simple

Nov 20081,623 members

Facebook Groups

2064

1195

140

745

341

800August 2009

3,539 members

6 Scotland Arts Groups

May 20105,285 members

PCM creative - social media made simple

Niche Targeting

Creative Industries and converging technologies

• Facebook group created

• 11 Facebook groups targeted

• 2008 Facebook potential audience – 63,385

• 2009 Facebook potential audience – 208,573

• 2010 ???

http://bit.ly/a88Eh8

www.shifthappens.ning.com

PCM creative - social media made simple

Twitter

PCM creative - social media made simple

Twitter.com

PCM creative - social media made simple

Micro blogging & Status updates

PCM creative - social media made simple

Twitter - land

• Stats & Analytics tools

• Tacking conversations

• Many Tweets in one stream

• Twitter central control

PCM creative - social media made simple

Conversation

Updates written and sent when your profile is locked will only be seen by people who follow you

Tweets sent when your profile is unlocked will also be published in the global timeline

@twittername Sends an update seen by everyone but intended for one person

RT @twittername with the original update indicates that you are repeating an interesting tweet you want your followers to see.

This is called Re-Tweeting

PCM creative - social media made simple

Followers to Friends

Twitter for beginners on Issuuhttp://bit.ly/4yngN

PCM creative - social media made simple

Print on Demand

ISSUU

PCM creative - social media made simple

On line Publishing

PCM creative - social media made simple

Holistic Digital Development

• Artistic

• Organisational

• Business

www.getambition.com

http://bit.ly/d6Skj6

PCM creative - social media made simple

Collected Knowledge

• Case Studies

• Road Shows

• Workshops

• Social Network

http://www.getambition.com/resources

PCM creative - social media made simple

Your very own Facebook

• Recent Activity

• Status Updates

• Personal Profiles

• Groups

• Forums

• Blog / Notice board

• Events calendar

• IM live chat

• Photos / Video / Audio

• Measurable Stats

www.axiscentre.ning.com

PCM creative - social media made simple

www.getambition.ning.com

Social Networking

PCM creative - social media made simple

What is important?

• Networking

• Participation

• Engagement

• Sharing

• Gathering

• Development

PCM creative - social media made simple

Live Documentation

#BAFA10

PCM creative - social media made simple

Filtering

• Bafa10

• BritArtsFest

• Arts festival

PCM creative - social media made simple

Collecting

Manchester International Festival

PCM creative - social media made simple

Engaging

PCM creative - social media made simple

Ambient Participation

PCM creative - social media made simple

Documenting

PCM creative - social media made simple

Live Streaming

• Point and shoot

• Hit 5 to Tweet

http://bit.ly/9lzFkg

Nottingham Creative Business Awards Launch 2009

PCM creative - social media made simple

Stay Connected

JOIKUSPOT premium

Notebook PC or Mac

Mobile Broadband

Mobile wifi hub

PCM creative - social media made simple

Sharing

www.slideshare.net/pcmcreative

PCM creative - social media made simple

Making it Work

• Start small.

• Schedule social media time.

• Make the web part of your process.

• Pick your platforms.

• Define your goals & expectation.

• Formalise practice and conduct

http://bit.ly/policytool

PCM creative - social media made simple

All roads lead home

Audience

Agents

Venue booker

Funders

Fans

Artists

Staff, Cast & Crew

SchoolsPress

PCM creative - social media made simple

PCM creative - social media made simple

Call to Action

Identify your top 3 priority roads 3 services to investigate further Tweet and include the #bafa10 tag Join the BAFA group on Amb:IT:ion

PCM creative - social media made simple

Questions

WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.comTWITTER: http://twitter.com/pcmcreativeRETAGGR: http://www.retaggr.com/card/pcmcreative

Home of the Purple COG MonsterInternet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business.

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