LOHAS HOME - Eco Design Fairecodesignfair.cn/wp-content/uploads/2011/06/elc_lohas_home_en.pdf ·...

www.ecolifestyles.cn

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2011 Shanghai

Be a part ofthe largest and

most comprehensiveeco-exhibition

in China

THE EXPO THEME PAVILION15-17 SEPTEMBER 2011

LOHAS HOMEThe LOHAS Home makes use of eco-friendly

materials and low carbon technologies

a concurrent event at

LOHAS HOME | ECO Lifestyles 20112 INTRODUCTION

15-17 September 2011Shanghai World Expo Theme Pavilion www.ecolifestyles.cnstyles cn

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LOCATED @ Shanghai WorldExpo Theme PavilionAn example of a “green building”, which originated from

an old industrial factory, the pavilion has the highest solar

energy coverage rate, a 5000m2 vertical ecological wall and

the biggest column-free hall in Asia.

No. 111 ShiBoGuan Road,

Pudong New Area, Shanghai

“ECO Lifestyles”2011 Venue:

SHANGHAIWORLD EXPO

THEME PAVILION

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WELCOME TO CHINA:

THE LARGEST LOHASMARKET IN THE WORLDAs standards of living improve alongside a growing

awareness of environmental degradation and its stress on

human life, it is envisioned that LOHAS (Lifestyles of Health

and Sustainability) will essentially shift common practices

of consumption worldwide. China potentially offers the

largest LOHAS market in the world, however, in spite of this

growth, still has few standard examples available on shelf

for a consumer wondering about safe, quality, healthy, and

eco-friendly choices.

“ECO Lifestyles” is the first comprehensive trade and

consumer event positioned to share the stories of eco-

friendly supply chains, showcase different brands, and

educate consumers on how to live a LOHAS life. “ECO

Lifestyles”, following the success of the World Expo in 2010,

now opens its doors to global partners in eco-business

worldwide in 2011.

Join us for an eventthat may change

your business.

INTRODUCTION


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LOHAS HOME | ECO Lifestyles 2011

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WHY WE ARE DOING ITBringing together eco brands and companies to the largest green

marketing platform event

Advancing the green supply chain in China

Fostering the growth of green transport innovations and systems

Educating the consumer on the benefits of green transport

Providing an optimal opportunity to market to trade

Creating cohesive messaging and branding

WHAT’S IN IT FOR YOUDemonstrate your products and services to a large number of

target consumer groups

Meet, greet and do business with many of China’s high-end buyers

from the industry, including retailers, wholesalers and distributors

Launch new products and promote your company’s social image

Build brand and innovation awareness

Generate sustainable media coverage

Position your company as a market leader in the green transport

industry

Join usfor an event

that may changeyour business.

EXHIBIT WITH US


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MANY REASONS TOEXHIBIT WITH US

10,000+ professional visitors

15,000+ target consumers expected

Powerful multi-channel media exposure

and unlimited networking

Showcasing the most innovative

eco -design products

Various eco-activities for exhibitors and

visitors to learn about LOHAS

Interact with the largest number of

active target consumers and qualified

buyers/retailers/distributors

No other trade show delivers the entire

spectrum of green and sustainable

innovations under one roof!

EXHIBIT WITH US

Bringing together like-minded business

leaders - from start-ups to global

corporations - to discuss the future

Cohesive marketing helps to

communicate sustainable leadership,

innovation and value to the trade

Learn, interact, network and do business

in an exciting environment

Makes use of eco-friendly materials

and low carbon technologies


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WHO WILL VISIT?

EXHIBIT WITH US


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TV:Dragon TV/DFWS, The artistic humanities channel,ICS (SMG INTERNATIONAL CHANNEL SHANGHAI)

PRINTED MEDIA:Modern Media, Online Shanghai (Coverage inmainstream newspapers and over 30 high endmagazines under Modern Media, including FirstLOHAS magazine)

ADVERTISEMENT MEDIA:Exposure through STDecaux-the largest metro& bus advertising network in China

NEW MEDIA:Card+art ( Publicity through 500 retail shops)

ON LINE MEDIA:Main net portals in China and popular on-linecommunity forums

MEDIA FOR EXPATRIATES AND FOREIGNERS:That’s ShanghaiUrbanatomy

GREEN MEDIA:The Green Business TimesAsia Is GreenSimple Lohas

TRADE MEDIA:Our network of Trade Medias cover manyindustries, including: Energy, EnvironmentalProtection, Educational Toys, Food, Mothers &Infants’ Products, Textile & Fashion, Education,Beauty and Body Care, etc, in overseas marketsas well as in China. In addition, 100+ websites willpublicize our event and activities updates.

EMBASSY AND CHAMBERS’ MONTHLYMAGAZINES AND NEWSLETTERS:China-Italy Chamber Of CommerceChamber Of Commerce And Industry Brazil-ChinaSino-Canada Technology Exchange CenterThe HongKong Chinese Industry & Commerce

AssociationShanghai Garment Trade AssociationMexico Chamber Of Commerce In ChinaRoyal Thai Consulate GeneralInternational Federation of Organic AgricultureMovementsDeutscher Industrie- und HandelskammertagHong Kong Chinese Chamber Of Commerce

POWERFUL MULTI-CHANNELMEDIA EXPOSURE TO BOTH TRADEAND CONSUMERS

MARKETING


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LOHAS HOMEThe LOHAS Home makes use of eco-friendly

materials and low carbon technologies

Be amongstlike-mindedbusinesses.


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LOHAS HOME | ECO Lifestyles 2011LAYOUT & EXHIBITS

C11

C19

C01

SAILAIYA’ s HEALTHY BABY

PAVILION

BABY BASICSBONANZA

9 LAYOUT & EXHIBITS

CONCEPT of LOHAS HOMELOHAS Home aims to provide natural comfort for

residents and families, in a simple and relaxed setting,

with the usage of eco-friendly materials and green technologies.

The LOHAS Home will bring together eco furniture,

energy-saving home appliances, green building materials

and environmental-friendly household items, that enable visitors

and families to relax and enjoy the simple “LOHAS” experience.


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10 LAYOUT & EXHIBITS

AREAS of LOHAS HOME

Living Room Bedroom Kitchen

The Living Room (about 35 sq.m)

Natural light will be optimally used, thus reducing reliance on electrical light

devices. Glass, transluscent materials and mirrors, as well as light-colored wall paint,

floor tiles, etc. will be blended and positioned to maximize the usage of natural light.

The Bedroom (about 20 sq.m)

Plants and natural greenery will help to keep the indoor air fresh during the

four seasons. With a “green wall”, it can also reduce the surface temperatures,

thus leading to cooler indoors.

The Kitchen (about 15 sq.m)

The kitchen will make use of bamboo, hemp, wood and other natural materials,

that can reduce carbon dioxide emissions.


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THEME PAVILION SPONSORSHIP of TITLE

Title of LOHAS Home

For example，IKEA LOHAS Home

Construction of the Theme Pavilion

The Home‘s external facade will be constructed on the basis of sponsors’ suggestions.

Products Display

Sponsor's products can be displayed in prominent spots, that can attract maximum

eyeball views. The sponsors could design and decorate the inner areas and space,

according to their needs.

Activities

Exhibition organizer can co-operate with the sponsor, on onsite activities, such as new

products launches, membership recruitment drives, attracting heavy visitor traffic flow

to their booths/areas, etc,.

On Site Promotion

Sponsor‘s logo and ads can be displayed on invitation letters, tickets, exhibition directory

and backboards.

Ads Promotion

The LOHAS Home will be promoted by all the pre-event media publicity and ads

(magazines, online, television, subway advertising, etc.)

There will also be exclusive onsite live interview

LED screen - scrolling the latest activities;

Visitor Traffic Flow - visitors can be guided to join the sponsor’s activities by ticket

stamping, gift redemption, etc.


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PRODUCTS DISPLAY

Display

Arrange by the exhibitors

Visitor Traffic Flow

Visitors can be guided to join the sponsor’s activities by ticket stamping, gift

redemption, etc.

On-Site Promotion

Sponsor‘s logo and ads can be displayed on the invitation letters, tickets, exhibition

directory and backboards.

Publicity Effect

High media exposure and heavy visitor traffic flow.

Participation Fee

Note: This will be suitable for companies who have plans to advocate a healthy

lifestyle for their target consumer groups, establishing their consumers’ brand loyalty,

or rolling out activities such, as new product launches and membership recruitment drives.


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TYPE Fee(RMB) Size

Title Sponsor 120,000 72m2

Products Display 1800 / m2

Hiram Ge, ECOWING Consulting

[email protected]

Syira Ren, ECOWING Consulting

[email protected]

13 THANK YOUS


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ORGANIZERS ANDSUPPORTERS

GLOBAL PARTNERS:

China-Italy Chamber of Commerce

Chamber of Commerce and Industry Brazil-China

Sino-Canada Technology Exchange Center

The HongKong Chinese Industry & CommerceAssociation

Shanghai Garment Trade Association

Mexico Chamber of Commerce in China

Royal Thai Consulate General

International Federation of Organic Agriculture MovementsHong Kong Chinese Chamber of Commerce

Enterprise Association Malaysia China

Environmental Defense

CCPIT Green Travel Foundation

China Environmental Protection Foundation

China Environmental Protection Association

China Environmental Protection Alliance

China Ecological Institute

Food Development Association of Taiwan

International Vegetarians Club Beijing

China Food Culture Seminar

Dutch Design Work Space

Dutch Design Fashion Architecture

The Wellness Works

GoodtoSH

STRATEGIC MEDIA PARTNERS:

Modern Media

STDecaux

Online Shanghai

ORGANIZERS:

Shanghai Municipal Commission of Commerce

Shanghai Municipal Education Commission

Shanghai Municipal Agricultural Commission

China Trade Promotion Committee

Shanghai Municipal Commission of Economy and Informatization

PRESENTED BY:

Shanghai Ecowing Consulting

Shanghai Modern Fashion Industry Promotion Center

Shanghai Pudong International Exhibition Company

Shanghai SLINE Brand Communication

CO-ORGANIZER OVERSEA:

Europe-China Commercial Union

STRATEGIC PARTNERS:

ZEDfactoryThe designer of the London Case ZED pavilion in UBPA area of the Shanghai World Expo

Eco Design Fair

LOHAS Asia Pacific

European Economic Chamber of Trade, Commerce and Industry

CO-ORGANIZER:

LOHAS Magazine

Shanghai Bai Ri Xue Tong EDU

RESEARCH PARTNER:

LOHAS Research Center--First Research Institution for

LOHAS market in China

SUPPORTING COLLEGES

Shanghai Communist Youth League

China Central Academy of Fine Acts

London Central St. Martins College of U.K.

Shih Chien University of Taiwan

Hong Kong Polytechnic University

Zhe Jiang University

China Academy of Act

Shanghai University Students Union

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