Logos And Slogans

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    28-Jan-2015
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Transcript of Logos And Slogans

  • 1. Logo:

2. Logos and Trademarks Corporate Identity- A corporate identity is an internationally recognized representation of a companys personality. Defining such a personality in a simple graphic statement,as in a logo or trademark, takes extensive research, creativity, and skill.Registered Trademark- A registered trademark usually has two parts. Word mark refers to the words that represent a company. Device mark refers to the visual symbol that accompanies words.Logo- a logo is a device mark, or a composite device and word mark. 3. Design Considerations Practical/Aesthetic- A logo identifies and differentiates a product, serivce, or organization. It acts as a business tool by endorsing the product, service, or organization and by adding value and professionalism. It is both practical and aesthetic. A logo is expected to communicate the very essence of the business in a rapid fashion. Simplicity/Longevity- An effective logo is simple in design, yet powerful in content. Simplicity makes it easy to reproduce and easy to remember. It can take the market a long time to recognize and remember a logo. Generally,a logo is designed to last 10 years or more, and is updated very carefully only when necessary. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.