LOGO - Bring Content to Life.
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Transcript of LOGO - Bring Content to Life.
LOGO
www.moker.comwww.bookteller.com
www.bookteller.com.tw
- Bring Content to Life
Speaker Info
Theresa Chang, Rights Senior Associate
Baruch College, Bachelor degree.
Currently being Moker’s rights associate
Had experience licensing both print and E rights from worldwide publishers
contract reviewing
calculating royalties generated to publishers
www.moker.com
Company Profile
www.moker.com
• Multimedia E-book Company• Founded in November 2005• Operation base in Shanghai and Taipei• Number of Employees: 30+• http://www.moker.com
Business
Design, reproduce, host and distribute rich media publications:• E-books• E-catalogs• E-brochures
Products
• Children E-books: http://www.bookteller.com http://www.bookteller.com.tw http://www.bookteller.com.cn
Profile
Achievements
www.moker.com
Brolly Books
Harvard Business Review
Sotheby's Special Edition
Business Week
Hong-Gah Museum Kaohsiung Museum of History
Cultural and Art Collections
Business Magazines Picture Books
National Palace Museum
Hachette Children’s Books
Cloud BreadMathew Price
Awarded
Customize E- books for well-known publishers and museums
2008
2008
2009
2010
• Children’s book “Cloud Bread” Best E- book, Golden Tripod Tripod Award for Digital Publications, Taiwan
• Children’s book “ Betty to the Rescue” Best E- Book, Golden Tripod Award For Digital Publications‘ nomination, Taiwan
Awards
www.moker.com
• Children’s book “ Fire Fish” Best E- Book, Golden Tripod Award For Digital Publications‘ nomination, Taiwan
• Technology Innovation Awards, Shanghai
2011~ 2013• Children’s App “Willow the Wombat”, Golden
Penguin Award For 4C Digital Design Awards nomination, Taiwan
Platform
www.moker.com
Moker’s Platform
BookTeller with multimedia advantage provides more than 300 wide range of fantastic animated E-books for children aged 3-12 in both English and Chinese from worldwide award winning publishers.
It is better to read BookTeller animated E-books rather than watch cartoons or play video games. Our E- books contain deeper meanings behind while provide vivid entertainments; this enhances happy leaning and cultivates children’s reading habits, characters and behaviors. It is the foundation for future education development.
BookTeller wishes to bring content to life
http://www.bookteller.com.twhttp://www.bookteller.comhttp://www.bookteller.com.cn
Products
www.moker.com
Diverse Quality Content
A diversity database of 800+ E-books
License Non-Exclusive rights from worldwide famous authors, illustrators and publishers . Countries include Australia, Belgium, France, Malaysia, Taiwan, China, Japan, UK, US, etc.
English Books
Chinese Books
Rich and Diverse picture books from worldwide
Products
www.moker.com
Award Publishers
Worldwide Award Winning Books, Publishers includes: US: Benchmark, Charlesbridge, Albert Whitman, Highlights for Children UK: Hachette Children’s Books, Lion Hudson, Mathew Price, Snowflake Brolly Books, André Dahan, YUSOF Gajah, and more!
Awards• Storytelling Award
• Bank Street College of Education's Best Books of the Year
• Chicago Public Library Best of the Best Book
• Bank Street College of Education's Best Children's Books of the Year
• Nebraska Farm Bureau Agricultural Children’s Book of the Year
• Biennial of Illustrations Bratislava Golden Apple (André Dahan)
Strategic Alliance
www.moker.com
Discussion
Trend in Taiwan
Market shrinking and small due to population and economic depression
2 directions:
i. Develop into special & unique books like tourism and cuisine books
ii. Jump across to China market
China market:
i. Share same language but different character, which make it a good examination
on globalization
ii. Need localization and customization
iii. Average level of publication freedom and diversity as good resource to establish
Strategic Alliance
www.moker.com
Discussion
Global strategies
As everything is becoming digitalized and convenient,
globalization and digitalization is necessary.
Understand diverse culture + adjustment + localization
Physical books + E- books / interactivity = value added
Print publishers should alliance with digital publisher
and sales channels to increase popularity
Non- exclusive rights
Profit sharing = win win result
Strategic Alliance
www.moker.com
Discussion
Vision of Asia Publishing industry
There’s still physical book segment in the future, digital won’t
replace it all
Good content is the key
Variety of reading ways determines various reading format and
book distribution
The most important is how the publisher promote its books
and authors