Logo Usage Guidelines - Rebecca...

April 04, 2014 pAGE 1lOGO USAGE GUiDEliNES rEBECCA rOSEN ENTErpriSES iNC

Logo Usage Guidelines

Rebecca Rosen Enterprises inc VErSiON 1.1 April 04, 2014

Contents Logo 3

Typeface 5

Clear Space 6

Colors 8

Color Usage 9

Logomark Background 10

Dos & Don’ts 11


Logo

The primary version of the Rebecca Rosen Enterprises (rre) logo features a lockup composed of the logomark stacked on the logotype. The alternate lockup features side-by-side elements —a larger logotype to logomark ratio—and is more suited for smaller uses or when layout dictates.

The logomark may be used on its own as a graphical element or background texture. (See Logomark Background section)

The logotype may be used on its own as well. However, the addition of the logomark is preferred.

Logomark

Logotype

PRIMARY LOGO

ALTERNATE


Logo

An additional logo version is available for use when the full legal name of the company is desired.

ADDITIONAL LEGAL LOGO

ALTERNATE

Continued


Typeface

The rre logotype is set in two typefaces.

Sentinel by Hoefler & Frere-Jones is a warm and steady slab serif with a range of weights and details that help it flourish in sizes both large and small.

Brandon Grotesque by Hannes von Döhren is a geometric-style sans serif which has a functional look and warm touch.

Alternates are allowed depending on availability and usage. Suggested alternates include:

Domine, Cambria, or Georgia for Sentinel.

Candara, Calibri and Segoe are suitable for Brandon Grosteque. They also make excellent body copy options.

SENTINEL BOOK 14PT

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789

SENTINEL SEMIBOLD 14PT


SENTINEL BL ACK 14PT


BRANDON GROTESQUE THIN 16PT


BRANDON GROTESQUE REGUL AR 16PT


BRANDON GROTESQUE BOLD 16PT



Clear Space

In order to maintain legibility and avoid crowding the logo, please keep any non-logo elements outside the boundary box.

Using a grid based on our unit of measurement (“x”), we are able to define this clear space of 4x around the logo. For example, the height of R in the logomark is equal to 3x. This diagram details sizing and spacing of elements in relation to each other.

The logomark may be used as a background element if the logotype is NOT attached. In this case, clear space may be violated (See Dos and Don’ts section for examples).

4x

4x

3x

4x

3x

2x4x

8x 3x

16x

4x

4x16x

12x

8x 4x

3x


Clear Space

Clear space details for the full legal name logo appear here. The same grid applies from the main logo.

4x

4x

3x

4x

3x

2x

4x

10x 3x

16x

4x

4x16x

12x

8x 4x

3x

Continued


The rre color palette consists of rre Purple and white being the primary colors with rre Yellow, rre Blue, rre Green and rre Grey being secondary.

Use of the logo for different applications requires specific color modes (digital vs. print) and should be chosen on a process to process basis. The designated cmyk, rgb, Hexadecimal, and Pantone Matching System values, indicate the only colors in which the logo should be output.

ColorsRRE PURPLE

CMYK 75 / 82 / 35 / 23RGB 80 / 61 / 100HEX 503d64PMS 669

RRE YELLOW

CMYK 10 / 18 / 89 / 0RGB 233 / 199 / 60HEX e9c73cPMS 122

RRE BLUE

CMYK 61 / 23 / 25 / 0RGB 104 / 163 / 179HEX 68a3b3PMS 549

RRE GREEN

CMYK 51 / 16 / 84 / 1RGB 138 / 172 / 87HEX 8aac57PMS 7489

RRE GREY

CMYK 18 / 20 / 15 / 0RGB 207 / 196 / 200HEX cfc4c8PMS 435


Preferred option is the full color logo that incorporates rre Purple, rre Yellow, rre Green and rre Blue. The full color logo works best on a white background, or on rre Purple with the reversed option.

Opt for a single color logo when the full color is not optimal. When using these single color versions, the “orb” shape should always be white. There are two specific single-color options. One for a white background, the other for a colored background. You cannot simply reverse the white version for the colored as the “orb” would no longer be white (See Dos and Don’ts section for examples).

A black version of the logo is also acceptable when color use is not available.

Color Usage


The rre logomark may be used as a background graphical element. You may use a single mark, or supplied pattern (bundled with logos and color swatches) as a base.

When using the mark in this way, it is generally best to fade the color considerably so as not to detract from the foreground content.

Logomark Background

SINGLE EX AMPLE

EXAMPLES OF USAGE

PAT TERN EXAMPLE


DO use logo on background elements ONLY if there is sufficient contrast and with appropriate color usage.

DO use appropriate logo and color alternates

Dos & Don’ts

DON’T alter orientation

DON’T mix colors in logo, even if from official palette

DON’T use non-palette colors

DON’T use innapropriate logo and color alternates

DON’T apply effects

DON’T alter the size relationship in a lockup DON’T alter typeface

DON’T violate the clear space

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Rebecca Rosen


255 Clayton Street, Suite 302 Denver, Colorado 80206

303 . 388 . 2288

REBECCAROSEN.COM

Logo Usage Guidelines - Rebecca...

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