LOGO GUIDELINESmedia.ussa.org/media-center/USSA Partners/NBC...nbc sports logo the nbc sports logo...

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LOGO GUIDELINES JANUARY 2012

Transcript of LOGO GUIDELINESmedia.ussa.org/media-center/USSA Partners/NBC...nbc sports logo the nbc sports logo...

Page 1: LOGO GUIDELINESmedia.ussa.org/media-center/USSA Partners/NBC...nbc sports logo the nbc sports logo is the official mark of nbc’s legacy of premiere sports broadcasting. this manual

L O G O G U I D E L I N E S

J A N U A R Y 2 0 1 2

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NBC SPORTS LOGO

THE NBC SPORTS LOGO IS THE OFFICIAL MARK OF NBC’S

LEGACY OF PREMIERE SPORTS BROADCASTING. THIS MANUAL

ESTABLISHES EXACT GUIDELINES FOR PROPER USE OF THE

NBC SPORTS LOGO.

THE VISUAL INTEGRITY OF THE NBC SPORTS LOGO MUST BE

STRICTLY MAINTAINED. ADHERENCE TO THESE GUIDELINES

WILL RESULT IN CLEAR, CONSISTENT IDENTIFICATION WITH

THE ONGOING LEGACY OF NBC SPORTS.

I N T E G R I T Y A N N O U N C E M E N T

NBC SPORTS LOGO GUIDELINES

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T W O V A R I A T I O N S C L A R I F I C A T I O N

NBC SPORTS LOGO GUIDELINES

L O G O A : V E R T I C A L

L O G O B : H O R I Z O N T A L

ONE BRAND TWO VARIATIONS

IN ORDER TO MAINTAIN THE INTEGRITY OF THE MARK OF NBC SPORTS, TWO

VARIATIONS OF THE NBC SPORTS LOGO HAVE BEEN ESTABLISHED.

DETERMINING THE CHOICE TO USE EITHER VARIATION IS DEPENDENT ON

THE SPACE AVAILABLE FOR AN NBC SPORTS LOGO. WHEN IDENTIFYING THE

PROPER VARIATION TO USE, TAKE INTO CONSIDERATION HOW BEST TO

DISPLAY THE NBC SPORTS LOGO.

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L O G O A : V E R T I C A L

NBC SPORTS LOGO GUIDELINES

V E C T O R B L A C K & W H I T E

R E V E R S E P O S I T I V E

V E C T O R G R E Y S C A L E

R E V E R S E P O S I T I V E

GREYSCALE ON BLACKOR DARK BACKGROUND(PRINT ONLY)

GREYSCALE ON WHITEOR LIGHT BACKGROUND(PRINT ONLY)

V E C T O R F U L L C O L O R

FULL COLOR ON BLACKOR DARK BACKGROUND(PANTONE®, CMYK, RGB)

FULL COLOR ON WHITEOR LIGHT BACKGROUND(PANTONE®, CMYK, RGB)

BLACK & WHITE ON BLACKOR DARK BACKGROUND(PRINT ONLY)

BLACK & WHITE ON WHITEOR LIGHT BACKGROUND(PRINT ONLY)

R E V E R S E P O S I T I V E

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L O G O B : H O R I Z O N T A L

NBC SPORTS LOGO GUIDELINES

V E C T O R B L A C K & W H I T E

R E V E R S E P O S I T I V E

V E C T O R G R E Y S C A L E

R E V E R S E P O S I T I V E

V E C T O R F U L L C O L O R

R E V E R S E P O S I T I V E

GREYSCALE ON BLACK OR DARK BKND (PRINT ONLY) GREYSCALE ON WHITE ONLY (PRINT ONLY)

BLACK & WHITE ON BLACK OR DARK BKND (PRINT ONLY) BLACK & WHITE ON WHITE ONLY (PRINT ONLY)

FULL COLOR ON BLACK OR DARK BKND (PANTONE®, CMYK, RGB) FULL COLOR ON WHITE OR LIGHT BKND (PANTONE®, CMYK, RGB)

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C O L O R S P E C I F I C A T I O N S

NBC SPORTS LOGO GUIDELINES

PANTONE®ELEMENT PRINT (CMYK) VIDEO (RGB)

PMS 130

PMS 172

PMS 200

PMS 265

PMS 299

PMS 368

COOL GREY 11C

PROCESS BLACK

PROCESS BLACK

PROCESS BLACK

PMS 130

C0 M30 Y100 K0

C0 M70 Y100 K0

C20 M100 Y70 K0

C70 M70 Y0 K0

C100 M30 Y0 K0

C80 M0 Y100 K0

C0 M2 Y0 K68

C0 M0 Y0 K100

C0 M0 Y0 K100

C0 M0 Y0 K100

C0 M30 Y100 K0

R240 G180 B40

R225 G100 B40

R180 G40 B70

R90 G90 B150

R0 G140 B195

R0 G168 B70

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R0 G0 B0

R0 G0 B0

R240 G180 B40

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I N C O R R E C T : D O N O T ’ S

NBC SPORTS LOGO GUIDELINES

DO NOT remove peacock frame from logo. Whenever full color peacock is present, the frame must be maintained.

DO NOT combine greyscale with full color versions

DO NOT change the typeface of the logotype

DO NOT alter the colors of any graphic element

DO NOT alter the established sizing and spacing of any of the graphic elements

DO NOT convert a FULL COLOR peacock into greyscale or halftone

DO NOT remove any graphic element from the logo

DO NOT use a REVERSE VERSION on a light color background. NBC SPORTS must clearly be read.

DO NOT use a POSITIVE VERSION on a dark color background. NBC SPORTS must clearly be read.

DO NOT add any graphic elements to the logo or reverse the peacock

DO NOT make any portion of the logo semi-transparent

DO NOT skew the logoDO NOT rotate the logo

DO NOT obstruct any portion of the logo with another graphic element or logo

NEW

DO NOT use portions of the logo to create another logo or design

.COM

!"#

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C O R R E C T : P R A C T I C A L U S E E X A M P L E S

NBC SPORTS LOGO GUIDELINES

POSITIVE VERSION OVER LIGHT BACKGROUNDS (OR TONES SIMILAR TO PANTONE YELLOW)

REVERSE VERSION OVER DARK BACKGROUNDS (OR TONES THAT PANTONE YELLOW CAN BE READ)

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NBC SPORTS NETWORK LOGO

THE NBC SPORTS NETWORK LOGO IS THE OFFICIAL MARK

FOR THE CABLE NETWORK FORMERLY KNOWN AS VERSUS.

THIS MANUAL ESTABLISHES EXACT GUIDELINES FOR PROPER

USE OF THE NBC SPORTS NETWORK LOGO.

THE VISUAL INTEGRITY OF THE NBC SPORTS NETWORK

LOGO MUST BE STRICTLY MAINTAINED. ADHERENCE TO

THESE GUIDELINES WILL RESULT IN CLEAR, CONSISTENT

IDENTIFICATION WITH THE BRAND IDENTITY.

N E T W O R K A N N O U N C E M E N T

NBC SPORTS NETWORK LOGO GUIDELINES

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L O G O A : V E R T I C A L

NBC SPORTS NETWORK LOGO GUIDELINES

V E C T O R B L A C K & W H I T E

R E V E R S E P O S I T I V E

V E C T O R G R E Y S C A L E

R E V E R S E P O S I T I V E

GREYSCALE ON BLACKOR DARK BACKGROUND(PRINT ONLY)

GREYSCALE ON WHITEOR LIGHT BACKGROUND(PRINT ONLY)

V E C T O R F U L L C O L O R

FULL COLOR ON BLACKOR DARK BACKGROUND(PANTONE®, CMYK, RGB)

FULL COLOR ON WHITEOR LIGHT BACKGROUND(PANTONE®, CMYK, RGB)

BLACK & WHITE ON BLACKOR DARK BACKGROUND(PRINT ONLY)

BLACK & WHITE ON WHITEOR LIGHT BACKGROUND(PRINT ONLY)

R E V E R S E P O S I T I V E

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L O G O B : H O R I Z O N T A L

NBC SPORTS NETWORK LOGO GUIDELINES

V E C T O R B L A C K & W H I T E

R E V E R S E P O S I T I V E

V E C T O R G R E Y S C A L E

R E V E R S E P O S I T I V E

V E C T O R F U L L C O L O R

R E V E R S E P O S I T I V E

GREYSCALE ON BLACK OR DARK BKND (PRINT ONLY) GREYSCALE ON WHITE ONLY (PRINT ONLY)

BLACK & WHITE ON BLACK OR DARK BKND (PRINT ONLY) BLACK & WHITE ON WHITE ONLY (PRINT ONLY)

FULL COLOR ON BLACK OR DARK BKND (PANTONE®, CMYK, RGB) FULL COLOR ON WHITE OR LIGHT BKND (PANTONE®, CMYK, RGB)