Design of logo forU.P. State Organic Certification Agency (UPSOCA)

Principal Secretary, Agriculture U.P. Government

Chairman,

Uttar Pradesh State Organic Certification Agency

Government of Uttar Pradesh,

INDIA

alternative concepts

05 July 2013

Tarun Deep Girdher

Sr. Faculty, Graphic Design

Head, Printing Labs

National Institute of Design, Paldi

Ahmedabad 380 007. India

T. 079.2662 9647

E. tarundg@nid.edu

DESIGN OF VISUAL IDENTITY (LOGO) FOR UPSOCA • 1ST PRESENTATION

© TARUN DEEP GIRDHER & NID • JULY 2013

The U.P. State Organic Certification Agency (UPSOCA)

is an autonomous certification agency under the Uttar

Pradesh Government. It has been established in January

2013 and registered under the societies Act 1860.

Furthering the mandate of the National Programme for

Organic Production (NPOP), under the aegis of APEDA, the

UP State Certification Agency would certifying processes and

products which meet the NPOP standards under the following

domains –

Agriculture,

Horticulture,

Forests,

Animal Husbandry

and Fisheries.

The key adjectives which the symbol

should represent are,

seal of authority,

in harmony with nature

and

simple and appealing

easy to remember

& simple to replicate

DESIGN OF VISUAL IDENTITY (LOGO) FOR UPSOCA • 1ST PRESENTATION

The very graphic and simple form in this approach

represents the gestural action of ‘selecting the

best’. The human hand is carefully endorsing the

best – product and/or process. The counter-form

inside the hand is reminiscent of geo-tagging, as if

UPSOCA is identifying the best practices in Organic

production & processes and certifying it. The

outer form looks like two leaves, symbolising the

harmonious relationship with nature.

CONCEPT 1

A very simple and bold symbol, in one colour, it

is easy to replicate across different media and also

in black-and-white without diluting the essence

of the idea.

The aquamarine green colour relates to nature –

water – that is the source of all life. It’s authorita-

tive tone is unique and stands out from other

symbols set in bright green or deep blue.

RECOGNISETHE BEST

© TARUN DEEP GIRDHER & NID • JULY 2013

DESIGN OF VISUAL IDENTITY (LOGO) FOR UPSOCA • 1ST PRESENTATION

The graphic and simple form in this approach

highlights the letter – ‘U’ of Uttar Pradesh, making

the Organic Certification unique to the state.

Inside this form (Uttar Pradesh), is the graphical

representation of a leaf and the wheat stalk

indicating the relationship with natural products

and processes – representing both agriculture,

horticulture and forests. The overall form also

looks like the profile of a container relating to the

aspect of processing.

CONCEPT 2

A very graphic yet bold symbol, in one colour, it is

easy to replicate across different media and also

in black-and-white without diluting the essence

of the idea. Even at smaller sizes, it is easy to

recognize.

The sharp indian red colour relates to soil which

is the base of all production, lending the logo an

authoritative tone.

THE PRIDE OF U.P.

© TARUN DEEP GIRDHER & NID • JULY 2013

DESIGN OF VISUAL IDENTITY (LOGO) FOR UPSOCA • 1ST PRESENTATION

This logo is a narrative in itself. The popular

mangoes from Uttar Pradesh set the tone. Within

it, the pea pod and the leaf are symbolically

representing the harmonious relationship between

humans and nature. The almost symmetrical form

represents analysis and process. The dynamically

placed seeds on the top represent growth and

progress. The white counter-form around the pea-

pod and the leaf appears to be the English letter

‘U’ representing the state.

CONCEPT 3

A very graphic symbol, it is appealing and has

a high recall value. In one colour, it is easy to

replicate across different media and also in black-

and-white without diluting the essence of the idea.

The subtle sap green colour represents the

diversity in nature, lending the logo a unique and

authoritative tone.

UNITY IN DIVERSITY

© TARUN DEEP GIRDHER & NID • JULY 2013

DESIGN OF VISUAL IDENTITY (LOGO) FOR UPSOCA • 1ST PRESENTATION

This unique and self-explanatory logo in circular

form represents the seal of authority. The leaves

in both the directions are symbolic of natural

processes and natural products. The seeds

portray the basic essence of life and growth.

The counter form of the two leaves – the midrib

becomes the symbol of approval – a tick mark,

making the overall symbol a sign of approval.

CONCEPT 4

A very graphic symbol, with a strong message, it

has high recall value. In one colour, it is easy to

replicate across different media and also in black-

and-white without diluting the essence of the idea.

The aquamarine green colour relates to nature

– water – that is the source of all life. It’s

authoritative tone is unique and stands out from

other symbols set in bright green or deep blue.

MARK OF APPROVAL

© TARUN DEEP GIRDHER & NID • JULY 2013

ClientU.P. State Organic Certification Agency,Government of Uttar Pradesh, INDIA

Design FirmNational Institute of Design, India

Design TeamTarun Deep Girdher & Snehal Rana

Design of Logo for UPSOCA - alternative concepts

05 July 2013

www.nid.edu

© 2013. NID & Tarun Deep Girdher