Logo Investigation

IT Grade 9.2 ---- Made By: Joey YaoLOGO CREATION

®Tuesday, November 15, 11

Creating Logo For SWA

Client:”Sinarmas World Academy needs us to design several logos for themTime Allowed: 5 Weeks

AOI : Approaches To Learning Specifications and Limitations:

Adobe Photoshop CS5Adobe Illustrator CS4

Paint Tool SAI - WacomPaper and Pencil

Unit Question: How important are the logos of a company?

Documented Evidence:Your documented evidence is like a diary.

You start it when you first start making your design and it doesn't end till you have

finished making your product. Takes lots of photos, make notes on any modification

and add sketches and diagrams.

Tuesday, November 15, 11

My Client Sinarmas World Academy, needs us to design 5 logos for the Design Cycle, 5 logos for the

AOI, and 10 logos for the IB Learner Profile. The best designed logo will be chosen as SWA’s official logos

that will be used for the whole year. Therefore, I need to follow the design cycle in order to finish this unit in 5

weeks and I will also begin to research the unit question.

Introduction


What kind of logo structure do you want to have?

Client Interview

What color style do you want it to have?

Do you have your own suggestions or ideas to make the logo better?

I think I would want a pictorial & combination logo structure. Because the logo itself is also combined with the name of the product. So basically, it will looks good and it does suit the theme for IB Learner & Design Cycle.

I think, a simple and attractive logo will suit the best. Don’t make it too colorful although it will stand out, it’s not a good idea though. A creative and thoughtful logo will be the best to amaze people.

I would suggest to have a logo with not too much complicated stuffs circling around inside the logo or outside, just make it within the space that you got, a circle or square. Be Creative!


Do you want the logo to be professional or just for fun? why?

Who is your target audience?

If you can include both into the logo. It would be fantastic. Make the logo with your creativeness and make it fun but also using the real method of creating a logo to make it professional.

The target audience is all the people in SWA. But mostly directed for the Teachers, Students, & PTA. Since it will be a important part of school changes, the design must be both suitable for adults and students.

INTERVIEW SUMMARYFrom the interview, I can see that the client wants the logo to be fun yet professional so it could fit with the taste of adult and students. The client

suggested me to focus on creativity and thinking outside the box instead of making the logo too complicated and colorful. The client also wants a

combination and a pictorial because both of them looks good together. Final words: Be Creative


This project related to 2 AOI’s which is Approaches To Learning & Community and Service because designing a logo requires tools and responsibility of their own learning. I will use applications to create the logo and will follow the design cycle step, which shows my creativity and contribution to the society. Creating the logo also required community awareness to seek knowledge and understanding of my surroundings. My own problem-solving and thinking skills is required in this work in order to create the best logo for the school. So Approaches To Learning & Community and Service is the most suitable 2 out of 5 for this certain unit. Organizational work

AOI: - Approaches To Learning - Community and Service


Case Study:

Case 1 Case 2 Case 3

Manufacturing Technique One Off One Off One Off

Form Pictorial/Combination Pictorial/Combination Word Mark

AestheticsRed, Yellow, & Green spices on the

dish. When you see it, it warms your heart.

Piano keys and wine glasses A logo design which shows the alphabet like bones and skins.

Cost N/A N/A N/A

FunctionTo attract people to buy their spices by creating a attractive

logo.

To attract people to eat in their restaurant by showing that they have music and wine here, A Elegant place

to eat.

To make people think that the logo is and the meaning is combined

together, so the logo has a outer skin and bones inside them.

Ease of CreationIt’s not that hard, maybe the creator uses photoshop and uses brush to create the

logo.

It is not easy, and not really hard for making this logo. But it takes time.

This is not easy to make, and needs patience but it is possible to make.


When researching the 2 different logos from the internet, both of them are really great logos because it is very attractive and Case 2’s logo is really creative because the designer combines the idea

of piano keys and wine glasses together. Case 1’s logo is attractive with many colors and you can feel warmth inside when

you see the logo. Case 3’s way of performing the logo is very creative, because the designer made the logo as ‘BONES’ and so he also made the font to outer skin and bones inside so it looks

really good. All of them did a great job.

Case Study Summary:


Materials:Paint Tool SAI is a application for drawing using the bamboo tablet - Wacom. I have tried several times using the tablet and this application and I think it is

also possible for designing a logo but with also other applications to combine together.

Adobe Photoshop CS5 is a application for photo editing, graphic design, logo design, 3D design, and lots more. It is a good designing application because I used it several times

already for designing the Gindo logo, so it is very comfortable and not easy to use, but may able to create a professional

looking logo.

Adobe Illustrator CS5 is a application also for designing logos and stuffs. Illustrator is different from Photoshop because the functions are different. Illustrator uses a

more professional and more detailed features to create logos. So it is also a great choice to use this application

for designing a logo.


I will design 15 designs for the ‘Design Cycle’ and the ‘IB learner profile’ using the materials that are listed in the previous slide. I will start to search for ideas on the web of people’s artwork and wish that I could create a

creative and attractive logo.

Design Brief


SpecificationSpecifications/Why Testing

Software Photoshop CS5, Illustrator CS5 Both of them are great applications for design logo

Time 5 Weeks Make sure to use the time wisely

Costs N/A Application is free

Target Audience Sinarmas World Academy Asking what kind of logos they like

Aesthetic Design something simple and attractive

I should see other people’s artwork to give me ideas

Function To create a new fresh logo for the School To share it with everybody in the school

Purpose To make a new logo for the IB Learner Profile

The school will post posters of the new chosen logo

Theme.Color.Style.Finish Design the logo creatively and attractive with colors. But simple

Design the logo using my creativity and imagination

Safety There will be no inappropriate stuffs when designing a logo No inappropriate objects

Durability It will last a year or more, that’s what the school said

It will be a official logo for the IB Learner Profile


Works Citied:

"Spice Mountain - LogoMoose." LogoMoose - Logo Design Community and Inspiration Gallery. Web. 09 Nov. 2011.

<http://www.logomoose.com/logo-design/spice-mountain-2/>.

"VinoPiano | Logo Heroes." Logo Design Gallery | Logo Heroes. Web. 09 Nov. 2011. <http://www.logoheroes.net/using-negative-

space/489/vinopiano>.

"55 Fresh and Creative Logo Designs | You the Designer." You the Designer | Graphic Design Blog. Web. 09 Nov. 2011. <http://www.youthedesigner.com/

2010/06/30/55-fresh-and-creative-logo-designs/>.

"Bones Type by TimKim." Logopond - Identity Inspiration. Web. 09 Nov. 2011. <http://logopond.com/

gallery/detail/94014>.


http://www.youthedesigner.com/2010/06/30/55-fresh-and-creative-logo-designs/




Logo Investigation

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