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Logo Design GuideLearn How to Get a Logo Design for Your Business

Using Crowdsourcing

http://www.designcrowd.com?pdflink=frontcoverlogo

#1 Design Marketplace

© 2017 by DesignCrowd Pty Ltd

Format: Electronic only

All rights reserved.

All designs contained in this ebook are the intellectual property of the respective copyright owners. All designs are presented for inspiration only and should not be copied or reproduced, in whole or in part, without the express written permission of DesignCrowd and the copyright holder.

If you would like your own logo design, you can crowdsource a stunning logo from DesignCrowd today! .

Authors: Josephine Sabin, Alec Lynch, Dan Ferguson, Che BlissProduction: Josephine Sabin, Richa DaniDesign, Layout: Amy McPhersonCover Image: Amy McPherson

DesignCrowd Pty LtdSydney | San Francisco | Manilawww.designcrowd.com

YOUR GRAPHIC DESIGN PROJECT

$100 OFFupto

WITH THIS PROMO CODE: ASKPAT

START MY PROJECT

Visit us on

Exclusive Offer

Click Here

https://www.designcrowd.com/order?offercode=ASKPAT



Table of Contents01 - About Crowdsourcing - Introduction to DesignCrowd

- History of Crowdsourcing

02 - Logo Creation: How it Works - Tips For Designing Your Company Logo

- How Logo Design Crowdsourcing Works

- Graphic Design Price Guide

03 - 100 Logo Examples by Industry - Automotive

- Arts, Music & Photography

- Media, Film & Entertainment

- Beauty, Health, Fitness & Wellness

- Education, Training & Learning

- Internet, e-Commerce, Technology & Electronics

- Retail, Clothing & Fashion

- Construction, Property Development & Real Estate

- Financial Services, Accounting & Legal

- Hospitality, Restaurant & Cafes

- Trades - Plumbing, Electrician & Carpentry etc

- Tourism, Travel, Hotels & Accommodation

04 - Design Crowdsourcing Tips - How to Effectively Communicate With Your Graphic Designer & Get

the Results You Want

- Case Study: How Crowdsourcing Helped Me Kickstart My Business

05 - Exclusive Offer - Save On Logo Design Projects

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01About Crowdsourcing


/ #1 Design Marketplace PAGE 5

01 - About Crowdsourcing

DesignCrowd is an online design marketplace giving you access to 550,000+ designers from around the world helping you to tap into the very best international design talent available, at a low cost.

Outsource or ‘crowdsource’ all your design needs including business logos, website design, business cards, poster art, sales flyers, product brochures, website banners, social media graphics and more! Simply post a brief and receive a wide range of creative designs to choose from in a few days.

Crowdsourcing design on DesignCrowd is faster, cheaper, more creative than the traditional design approach, ensuring you get designs you’ll love. It’s risk-free with a money back guarantee*.

We Help You Harness the Creativity of 550,000+ Designers

DesignersBusiness

Introduction to DesignCrowd

Alec Lynch, Founder and CEO of DesignCrowd

*Receive your project budget back less project and transaction fees!


http://www.designcrowd.com/?pdflink=bio-p5

http://www.designcrowd.com/?pdflink=DC-p5





Crowdsourcing (the process of using an open call contest or a ‘crowd’ of people to get something done) is a buzz word that was coined in Wired Magazine by author Jeff Howe in 2006, but the process of crowdsourcing was invented as early as 1714. Since then, crowdsourcing has helped create some of the world’s greatest inventions and biggest brands.

1714: The Longitude Prize

In 1714, the British Government was stuck for a solution to what they called “The Longitude Problem” which made sailing difficult and perilous (killing 1,000s

of seamen every year). Seeking innovation, the British Government offered £20,000 for people to invent a solution (£20,000 in 1714 is around $4.7 million dollars today). This is possibly the first ever example of crowdsourcing. The contest, considered almost unsolvable, was won by John Harrison, the son of a carpenter. Harrison invented the ‘marine chronometer’ (i.e. an accurate, vacuum sealed pocket watch). The aristocrats were hesitant to award Harrison the prize but eventually paid him the £20,000. This example of crowdsourcing is a fantastic

one because it highlights one of the principles of crowdsourcing - innovation and creativity can come from anywhere.

The History / Genesis of Crowdsourcing

Crowdsourcing Timeline

History of Crowdsourcing


http://www.designcrowd.com/?pdflink=history-p6


1936: Toyota Logo ContestIn 1936, Toyota held a logo contest to redesign its logo. They received 27,000 entries and the winning logo was the three Japanese katakana letters for “Toyoda” in a circle, which was later modified by Risaburo Toyoda to “Toyota”.

1955: The Sydney Opera HouseIn 1955 the Premier of NSW state of Australia, Joseph Cahill, ran a contest offering £5,000 to design a building for part of Sydney’s Harbour. The contest received 233 entries from 32 countries around the world. The winning design is one of the most innovative landmarks. Architectural contests continue to be a popular model for getting buildings designed.

2000 to 2006: YouTube, Wikipedia, Threadless foundedDuring this period innovative dot coms - now bookmarked household staples - began to launch and take-off. Not always used as crowdsourcing examples, but in reality:

Youtube = crowdsourced entertainment / TV

Wikipedia = crowdsourced knowledge

2002 to 2006: American Idol

In 2002, American Idol Season kicked off Kelly Clarkson’s career as well as a plethora of talent contests So You think You Can Dance, Next Top Model, Masterchef. These contests, often described as ‘reality TV’ are, at their core, public crowdsourcing contests that aim to produce an album, a cook book or a superstar (along with entertainment for 1 billion plus people).

2006: CrowdsourcingJeff Howe coins the term crowdsourcing in Wired Magazine article in June 2006.

2006 to 2050: Crowdsourcing ExplodesAn explosion of crowdsourcing related websites. From DesignCrowd (our site!) to Uber to Groupon to Digg - a large percentage web-based start-ups now rely on “the crowd”.

This article was written by Alec Lynch, Founder and CEO of DesignCrowd.




http://www.designcrowd.com?pdflink=history-p6



02Logo Creation: How it Works



02 - Logo Creation: How it Works

Tips for Designing Your Company Logo

STYLES

Wordmark LogoWord or name based logo

Pictorial/Combo LogoA real-world object (optional text)

Emblem LogoLogo enclosed in a shape

Lettermark Logo Acronym / letter based logo

Abstract Logo Conceptual / symbolic (optional text)

Character Logo Illustration or character

A company logo is one of the most important design decisions a business will ever make. It’ll be used everywhere; on your website, on digital or print documents, on advertisements, and any other property in the public eye. It’s important to get the design right the first time. Don’t forget to:

1. Define what your company stands for and its audience.

Although designers spend some time learning about your company before they begin working on your logo, it always helps to get some information from behind the scenes. Communicate what you do, what makes you different, what you think your customers/audience love about you, what you want them to think about you, and more.

Help your designer create a logo that stands for your company. Explain the per-sonality of your brand, are you a B2B company, or a B2C company? Retail, online, or wholesale? These different elements & considerations could determine whether your logo is corporate, or even slightly playful. Pragmatic, or more aesthetic.

2. Identify the logo style you want.

There are six predominant logo styles, and knowing the difference between them will help you choose what’s best for you.




3. Deciding on the colors you want.

Blue - Blue indicates strength, security, dependability, cleanliness, and focus. It is often used in medicine, high-tech, law, dental and science.

Green - Green portrays wealth, relaxation, growth, and nature. It is used in organic products, ecology, human resources, tourism, and even education.

Black - Stands for luxury, sleekness, accuracy, precision, power, and credibility. Not surprisingly, many companies within the mining, mineral, financial, and manufacturing industries use this color.

Purple - Purple often portrays wealth, imagination, calmness, luxury, fantasy, spirituality. Many beauty products use this color.




Red - This color is full of energy, movement, and boldness. Studies have shown that red increases the heart rate and creates a sense of urgency, so is often used for big sale events. It also increases appetite, so many food brands and restaurants use red.

Orange - Orange represents energy through movement. It is used for food, drink, retail, and online services.

Yellow - This is an optimistic color, youthful and warm. It also indicates clarity, so is used in caution signs. Some studies indicate that, like red, the color yellow increases appetite, which is why many food brands use it.

Providing your logo designer with these pieces of information in your brief will only improve your experience in getting the right design. If both of you are on the same page from the beginning, it’s much easier to reach a final product you’re happy with.



Create a design brief for your project in 5-10 minutes.1 2

3 4

Designs will start pouring in within hours of posting the brief!

Give feedback on designs you like Choose your favorite design, down-load files & complete the project!

Crowdsourcing design is easy as 1,2,3,4!

How Logo Design Crowdsourcing Works


Get a stunning design like one of these!

CLICK HERE and enter Promo Code: ASKPAT




How is crowdsourcing different from the traditional design model?

The crowdsourcing model is different from the traditional design approach where businesses might outsource design work to a contractor or to an agency. Instead, businesses run a design contest via DesignCrowd’s platform to generate as many diverse ideas as possible to meet their design requirement, paying only for the design they like the best. We call this model ‘crowdsourcing creativity’.

Crowdsourcing is growing in popularity with small business and startups who want creative design ideas faster, and at a better price than existing design sourcing models provide.

Sourcing design the traditional way is slow, expensive and risky. Just look at the London Olympics logo - it cost £400,000, took one year to make and was panned by critics and the general public. If the organising committee had held a global contest to find the best logo design, they would’ve received thousands of designs and involved the general public via a voting poll to select their favorite design.

The Disruption - side by side comparison

Traditional Design Agencies - The Problem Crowdsourcing - The Solution

$0.5MCost of the London Olympics Logo

267# of Designs Harvard Received for $400

195,893Employed Designers in the US, UK and Australia

500,000Designers Registered on DesignCrowd.com

0.9%Avg. Annual Growth of Design Industry 08-13

>500%Growth Since Inception



http://logo.designcrowd.com/contest.aspx?id=4851&pdflink=harvard-pg13


below provides a quick overview of pricing for our most popular products. Work exclusively with one designer, choose a mini crowd of 3 designers or launch a design contest where an unlimited number of designers submit designs to compete for your project.

Graphic Design Price Guide

Logo Design

Label Design

Business Card Design

Letterhead Design

T-Shirt Design

Stationery Design

Signage

Book Cover Design

Brochure Design

CD Cover Design

Flyer Design

Invitation Design

Menu Design

Poster Design

Web Page Design

Banner Ad Design

Facebook Design

Twitter Design

Icon Design

Graphic Design

Illustration

Photoshop

3D

Powerpoint

1 DesignerUnlimitedDesigners

Mini Crowd 3 Designers

$99

$99

$59

$59

$79

$79

$79

$99

$99

$59

$79

$59

$79

$79

$149

$59

$79

$59

$79

$79

$79

$59

$99

$99

From $249

From $249

From $149

From $149

From $199

From $199

From $199

$199

$199

$99

$99

$169

$169

$169

From $249

From $249

From $149

From $199

From $149

From $199

From $199

$199

$199

$99

$169

$99

$169

$169

From $349

From $149

From $199

From $149

From $199

$249

$99

$169

$99

$169

From $199

From $199

From $149

From $249

From $249

$169

$169

$99

$199

$199

Corporate Identity

Print Design

Web Design (Uncoded)

Graphic Design


*Get the design you want or get your designer budget refunded. We’ll keep any fees or upgrade costs. Only available when you set yourprepaid budget to ‘Refundable’.

Money BackGuarantee*


http://logo.designcrowd.com/?pdflink=price-guide

http://bookcover.designcrowd.com/?pdflink=price-guide

http://web.designcrowd.com/?pdflink=price-guide

http://graphic.designcrowd.com/?pdflink=price-guide

http://businesscard.designcrowd.com/?pdflink=price-guide

http://cdcover.designcrowd.com/?pdflink=price-guide

http://facebook.designcrowd.com/?pdflink=price-guide

http://photoshop.designcrowd.com/?pdflink=price-guide

http://tshirt.designcrowd.com/?pdflink=price-guide

http://signage.designcrowd.com/?pdflink=price-guide

http://invitation.designcrowd.com/?pdflink=price-guide

http://poster.designcrowd.com/?pdflink=price-guide

http://icon.designcrowd.com/?pdflink=price-guide

http://powerpoint.designcrowd.com/?pdflink=price-guide

http://label.designcrowd.com/?pdflink=price-guide

http://brochure.designcrowd.com/?pdflink=price-guide

http://bannerad.designcrowd.com/?pdflink=price-guide

http://illustration.designcrowd.com/?pdflink=price-guide

http://letterhead.designcrowd.com/?pdflink=price-guide

http://flyer.designcrowd.com/?pdflink=price-guide

http://twitter.designcrowd.com/?pdflink=price-guide

http://3d.designcrowd.com/?pdflink=price-guide

http://stationery.designcrowd.com/?pdflink=price-guide

http://menu.designcrowd.com/?pdflink=price-guide

http://logo.designcrowd.com/?pdflink=price-guide

http://label.designcrowd.com/?pdflink=price-guide

http://businesscard.designcrowd.com/?pdflink=price-guide



http://stationery.designcrowd.com/?pdflink=price-guide

http://signage.designcrowd.com/?pdflink=price-guide

http://bookcover.designcrowd.com/?pdflink=price-guide

http://brochure.designcrowd.com/?pdflink=price-guide

http://cdcover.designcrowd.com/?pdflink=price-guide

http://flyer.designcrowd.com/?pdflink=price-guide

http://invitation.designcrowd.com/?pdflink=price-guide

http://menu.designcrowd.com/?pdflink=price-guide

http://poster.designcrowd.com/?pdflink=price-guide

http://web.designcrowd.com/?pdflink=price-guide

http://bannerad.designcrowd.com/?pdflink=price-guide

http://facebook.designcrowd.com/?pdflink=price-guide

http://twitter.designcrowd.com/?pdflink=price-guide

http://icon.designcrowd.com/?pdflink=price-guide

http://graphic.designcrowd.com/?pdflink=price-guide

http://illustration.designcrowd.com/?pdflink=price-guide

http://photoshop.designcrowd.com/?pdflink=price-guide

http://3d.designcrowd.com/?pdflink=price-guide

http://powerpoint.designcrowd.com/?pdflink=price-guide



03100 Logo Examples by Industry



03 - Check out your industry logos

“Simplicity is the ultimate sophistication.” - Leonardo Da Vinci

Set your business on a firm foundation with its own unique and memorable logo design. Take a look at some of the industry best logo designs created by DesignCrowd designers!

BUDGET: $540 DESIGNS: 76 DESIGNERS: 22

Designer: P.O.Design Location: United States

Automotive

Design by creativecorner Design by novita007 Design by grafikink


http://logo.designcrowd.com/contest.aspx?id=126962&pdflink=automotive-hero-p16


Design by MDS

Design by Elisha Leo

Design by FR

Design by ArtTank

Design by designedbykyle

Design by dochita cristi

Design by GrafikInk

Design by keis604

Design by yellowmortar

Design by ArtTank

Automotive






Designer: laceymosleyy Location: Indonesia

Arts, Music and Photography

Design by CrossTheLime Design by Amduat Design by OneWay Graphic Studio

“Design is intelligence made visible” - Alina Wheeler



http://logo.designcrowd.com/contest.aspx?id=565086&pdflink=photo-hero-p18


Design by YOS

Design by Goh

Design by kresh

Design by olvanita

Design by madeli

Design by Cherry Pop Design

Design by Liviu

Design by NC-17

Design by LCCD STUDIO

Design by MergeStudio


Arts, Music and Photography





Designer: Sebastian Stuart Location: Australia

Media, Film and Entertainment

Design by applex Design by bluejet Design by lion king

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” - Paul Rand, iconic American graphic designer.



http://logo.designcrowd.com/contest.aspx?pdflink=media-hero-p20


Design by apenk

Design by Atvento Graphics

Design by Primitive Studio

Design by tom_19893 Design by Liviu


Design by VGB

Design by redcrackers

Design by designabot

Design by briliana

Design by Amit


Media, Film and Entertainment




“Good design is good business” - Thomas J. Watson Jr



Designer: burgessonic Location: United States

Beauty, Health, Fitness and Wellness

Design by BM Create Design by LogoTypo Design by designedbykyle


http://www.designcrowd.com/design/5442151?pdflink=fitness-hero-p21



Design by Subhadip

Design by autobot

Design by madeli

Design by design pres

Design by RWDS

Design by subhadip

Design by JL 2

Design by designshart

Design by eliespinas


Beauty, Health, Fitness and Wellness





Designer: Bonggo Location: Philippines

Education, Training and Learning

Design by Najwa Design by bluejet Design by redcrackers

“Create your own visual style… let it be unique for yourself and yet identifiable for others.” - Orson Welles



http://logo.designcrowd.com/contest.aspx?id=455248&pdflink=education-hero-p24



Design by alexis alemán

Design by Zivo

Design by danhood

Design by MilCaras

Design by Creator

Design by effektmedia.

Design by ArtTank

Design by ArtTank


Design by damaky_jr

Education, Training and Learning




“Design is not for philosophy it’s for life.” - Issey Miyake



Designer: alexis alemán Location: Spain

Internet, Technology, e-Commerce and Electronics

Design by Vicez Design by bluejet Design by Hoopoe


http://logo.designcrowd.com/contest.aspx?id=138394&pdflink=internet-hero-p26



Design by sD

Design by Dediu Andrei

Design by imthex

Design by Logocraft

Design by Creator

Design by ArtTank

Design by Logocraft

Design by inspiral


Design by Natan

Internet, Technology, e-Commerce and Electronics




“Thinking about design is hard, but not thinking about it can be disastrous.” - Ralph Capla



Designer: Ben Steele Location: United Kingdom

Retail, Clothing and Fashion

Design by Frontino graphic studio

Design by GLOW creative Design by hd


http://logo.designcrowd.com/contest.aspx?id=95668&pdflnk=retail-hero-p28


Design by Dimitris Designer

Design by Ha Pham

Design by ElectricBill

Design by hd

Design by Hoopoe

Design by Hoopoe

Design by bluejet

Design by Unicgraphs

Design by svetlanadragicevic


Design by DANIEL BRAZEALAND

Retail, Clothing and Fashion




“If you can dream it, you can do it.” - Walt Disney



Designer: Esolbiz Location: Pakistan

Construction, Property Developement and Real Estate

Design by bjan Design by ideartery Design by hd


http://logo.designcrowd.com/contest.aspx?id=282038&pdflink=construction-hero-p30


Design by Re-Bud

Design by bluejet

Design by Creative Gujju

Design by Logocraft

Design by CR8TIVE CODE

Design by Mackleon

Design by gray mind

Design by Evanescence

Design by CJdesign


Design by Graphicsbox

Construction, Property Developement and Real Estate




“Designing a product is designing a relationship.” - Steve Rogers



Designer: ArtSamurai Location:

Financial Services, Accounting and Legal

Design by StudioD™ Design by designabot Design by vhey


http://logo.designcrowd.com/contest.aspx?id=59847&pdflink=financial-hero-p32


Design by subhadip

Design by Esolbiz

Design by Birdesign

Design by Edu Morente

Design by Roy

Design by CDG

Design by Edu Morente

Design by Wynny Lim

Design by kreative GURU


Design by BM Create

Financial Services, Accounting and Legal




“Every great design begins with an even better story.” - Lorinda Mamo



Designer: whitepaper Location: India

Hospitality, Restaurant and Cafes

Design by RAW Design by vyasa Design by Dalibor Pajic


http://logo.designcrowd.com/contest.aspx?id=620211&pdflink=hospitality-hero-p34


Design by Logocraft

Design by bluejet

Design by Lioness Designs

Design by Krystan S.

Design by hd

Design by Butch

Design by Artiquity

Design by Jon Saunders

Design by Vicez


Design by Goh Design by Goh

Hospitality, Restaurant and Cafes




“Above all, you want to create something you’re proud of.”

- Richard Branson



Designer: cistrate Location: Romania

Trades - Plumbing, Electrician and Carpentry etc

Design by mvillamin Design by rkailas Design by Zbr


http://logo.designcrowd.com/contest.aspx?id=94141&pdflink=trades-hero-p36


Design by R16

Design by subhadip

Design by Naavyd

Design by SpringDesigns

Design by eightball inc.

Design by lokiasan

Design by zule

Design by color designer

Design by eightball inc.


Design by hbum

Trades - Plumbing, Electrician and Carpentry etc




“Design is everything. Everything!” - Paul Rand,

iconic American graphic designer.



Designer: Yoopa Location: Serbia

Tourism, Travel, Hotels and Accommodation

Design by Logocraft Design by inspiral Design by GreenLamp


http://logo.designcrowd.com/contest.aspx?id=39833&pdflink=tourism-hero-p38


Design by Unicgraphs

Design by inspiral

Design by ArtTank

Design by MergeStudio

Design by hd

Design by SG

Design by Cheng

Design by instudio

Design by Ample Designs


Design by Gayan

Tourism, Travel, Hotels and Accommodation



04Design Crowdsourcing Tips



1. Clarity rules

Every graphic designer begins with a blank canvas. To create a design that you envisage, the graphic designer needs as much insight from you to capture it.

Confusing briefs, outlines or instructions will inevitably result in a mark-missing design. If you don’t tell designers what you want, you won’t get it!

Be clear about your ideas and goals, include as much detail as possible. How do you envisage the final design?

Share as much as you can about your business, your product or campaign and your target audience. The design should reflect the culture and ambitions of your

company/product/service. The more designers know, the more precise their designs will be.

Consider what you want your design to communicate to your customers. What messages, concepts, emotions or attitudes do you want to convey?

2. Be ready to respond

A design brief is a stepping stone for a graphic designer, but to achieve the final product, there is a lot of back and forth required to build up to it. You need to be present when your designer needs you.

Provide constant and regular feedback to designers. This is critical in ensuring you end up with the design you want.

Utilize tools like email, Skype and/or messaging platforms provided by your crowdsourcing service to communicate with your designers. If a design or concept comes through that you don’t want to proceed with, let the designer know straight away. This means they can move on to their next project and you can get underway with the other designs you’ve chosen.

3. Get moody

Visualisation is a huge part of the design industry and you can visualise your ideas by creating a ‘mood board.’

What’s a mood board? A presentation of samples, colors, images, layouts

How To Effectively Communicate With Your Graphic Designer And Get The Results You Want

04 - Design Crowdsourcing Advice and Tips



and inspirations that visually demonstrate your concepts/ideas.

Use programs like PowerPoint, Pinterest and others to create your mood board. Share this with your designer/s.

If your design includes text or content, provide this to the designer as well. If necessary, be specific about where you want the text to be placed (e.g. on the front page of a brochure).

4. Communicate your ‘Don’t Wants’

You probably have a good idea about what you want out of your design, but do you know what you don’t want?

Explain to your designers what you want to avoid with your design. Is there a particular trend, color, image or concept that you want to stay away from?

Visual examples can be very beneficial here as well. Find examples of what you don’t want and share these with your designers.

5. Get technical

Many of your crowdsourcing questions will relate to technical specifications, so it’s in your best interests to communicate these details up front.

Include details about size, resolution/pixels, format, file types, font types and so on in your brief.

Remember, if you want it, you need to ask for it!If you have specific branding colors that you want to use (e.g. Pantone, CMYK), you should communicate this.

You can also explain to your designers where your final product will end up. Will it be going into print or online? What types of people will be viewing it? This information will help them understand what design ideas will/won’t work.

6. Leverage that talent!

If you need help, don’t be shy in asking for assistance from your designers. Leverage their knowledge and expertise whenever you need it.

When it comes to crowdsourcing platforms, customer support is always only an email or phone call away, so utilise these channels if you get stuck.

If there’s something you’re unsure of, just ask! Your designers will usually be able to provide you with useful advice, tips and input.

Working together is key, get communicating and get creative!

This article was written by Josephine Sabin, Community Manager at DesignCrowd.



http://www.designcrowd.com/?pdflink=jo-bio-p41


When Aussie online retail startup, Farm Fresh Delivered, crowdsourced their company branding on DesignCrowd we wanted to find out more about the how the company got started so we asked company co-founder Che Bliss to tell us more about his business, the process of crowdsourcing his logo, signage and promo flyers and why he’s a big believer in A/B testing design and branding assets.

Farm Fresh Delivered is a family owned and operated business based on the northern beaches of Sydney, Australia. Husband and Wife team, Ché & Lisa Bliss, started the business with a promise to home deliver the very best fresh produce that Australia has to offer. The online store includes a range of fresh fruit and vegetables, butchery items, seafood, bakery items and super foods.

Tell me a bit about FarmFresh Delivered - how you started up, what you do, where you are now

The idea for our business was inadvertently seeded by my father, who in semi retirement, decided to start selling fresh fruit and vegetables from his home garden. He (and I) were

amazed at the rate in which people were purchasing from his roadside kiosk. His ‘cottage’ business really took off.

I have always had an inescapable desire to build a business from the ground up. So I decided to move away from the digital consultancy work I was doing, draw inspiration from my fathers recent success, and ‘put a fruit shop online’! Since then the basic idea has continued to evolve and we haven’t looked back.

Farm Fresh Delivered is truly a lean startup. We started with nothing. No industry contacts and only meagre resources. We fund everything ourselves and make up for the rest with grim determination, sweat and tears! Our business strategy was designed to achieve positive cash-flow from the beginning. This requires that we only devote time to activities that directly contribute to a) customer service b) company growth and c) supplier satisfaction. Its a symbiotic relationship and all three elements need to be in balance in order for our business to operate successfully.

What type of design did you crowdsource?

We used DesignCrowd for multiple design solutions. In fact, as Farm Fresh Delivered is a lean startup DesignCrowd has proven to be an invaluable resource for logo, website, sig-nage and stationery design. We have continued to use the win-ning designers to tweak, adapt and improve on designs.

What was the best thing about using DesignCrowd?

I’m used to working in an agen-cy environment where we sit down and develop design ideas with one or two designers. This presents a couple of challenges of in the form of time and mon-etary cost. It’s a prescriptive task - perfect for executing to brief or a client request, but not so perfect when looking to ‘dis-cover’ the best design solution.

‘Discovery’ is the best thing about using DesignCrowd. We didn’t quite know what we wanted so instead we presented the results of the design competition

Case Study: How Crowdsourcing Design Helped Me Kickstart My Business




to our target audience who then selected the winning design. The process has allowed us to leverage resources beyond what would normally be available to a small business. We received 54 sub-missions from 46 designers. Each designer interpreted our brief in a different way. Not all designs were accepted and some missed the brief, but we definitely got great value and ideas beyond our expectation. We could easily have used any of the top 20 logo designs.

Is this the first time you have tried crowdsourcing?

The idea of DesignCrowd inspired us to use crowd sourcing for most of the early development tasks for this business. Our challenge was to use our resources as efficiently as possible and early concept development can be a time consuming and costly process. How do we choose the best name? What’s our value proposition? How should it be represented visually?

How did you choose the winner?

The quality and quantity of the response from DesignCrowd was surprising and took us on a journey in ways we weren’t prepared for and raised a number of difficult questions… How do we choose? Is what I like the best option? Will it work for our customers? Does it best represent our value proposition?

The solution was to return to crowd sourced opinion. We selected our top 5 designs then ‘A/B tested’ them on our po-tential audience by taking out ads on social media and google SEM. We also placed a voting poll on our newly developed Facebook page. We chose the logos that solicited the highest number of clicks. Simple. It’s a fairly ruthless approach and to be honest it took us out of our comfort zone because we had to give up our personal preference and let the crowd choose our company logo for us. The result was the logo that we have on the website today - which wasn’t our personal first choice! The commercial upside is that some of those involved in the voting process became our very first customers.

How hands on were you during the process? Did you have a lot of back and forth with your designer to get the design you wanted?

It helps to be responsive and provide feedback to perspective designers when requested. Feedback should to be measured and on brief because its easy to over complicate and confuse the

process. As a result we have learned a few tricks to getting the best results.

Interview by Josephine Sabin featuring Che Bliss, co-founder, Farm Fresh Delivered

1. Develop a clear brief, one that provides guidelines about what you like and don’t like. It needs to be easily understood without your influence or input.

2. Provide clear feedback and guidance when requested.

3. Cull time wasters. Sometimes a designer is simply not suited to your task.

4. Concentrate time on those that respond quickly and accurately to feedback.

5. Trust the process. You never know when that winning design will show up!


Che’s Tips



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