Logo Design

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Logo Design

Transcript of Logo Design

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Logo Design

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What is a logo?•Carefully designed symbol that represents

a person or group

•Logos often involve the person or groups name

•Logos can be found anywhere on letterheads, business cards, in advertisements, products, billboards, pens, etc- they are very important in representing someone.

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Corporate Identity •Logo that easily recognizes a company

and its products and services

•Graphic image that represents “What the company is known for”

•*Logo and Corporate Identity are the core of graphic design

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Nike “Swoosh” Symbol•Carol Davidson designed the nike logo when

she was a student and sold the design to Nike for $35.

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Why is this such a great logo?

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MTV logo developed in 1981

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Why do you think they changed logos?

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What is unique about this logo?

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How did Fedex us negative space in this logo?

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•This is arguably the most famous logo in the world.

•The Coca-Cola Company has used this logo since 1886.

•The font is called a Script Font, it is an original font that is copyrighted and no other company can use.

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•What kind of font is used here in this logo?

San Serif or Serif?

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Starbucks Logo•Symmetrical Design

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Logos often evolve

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Sports Teams

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Color

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WAL-MART LOGOS (1960-2008)

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Keep Logos Simple•This logo is too busy.•Multiple colors•Too much details

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Negative Space Logos

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Logos Using Initials

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Logos Using Graphics

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TIPS FOR BETTER LOGO DESIGNS

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Start without the computer▫Create rough drafts or thumbnail sketches

of ideas for design▫Sketches don’t have to be detailed it is just

a chance for you to brainstorm ideas▫No idea is too stupid you may combine

different ideas

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Start Black & White•Always first start black and white

▫Add color later▫Limit your color to two to three different colors

Blue: trust, loyalty, water, relaxing, power, dignity

Yellow: energy, joy, light, hope Pink: calming, feminine Green: life, growth, money, jealousy, nature,

fertility Purple: richness, power, love, sophistication Brown: credibility, stability White: purity, cleanliness, innocence Red: heat, passion, danger, power

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SIMPLICITY•K.I.S.S. “Keep It Simple Stupid”

▫Keep your logo design simple not too complex or too busy

▫Design your logo small at first▫Use basic shapes, clip art, and design

elements

Circle: connection, community, movement, safety

Rectangle: solid, security

Triangle: exciting, powerful, aggression

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“Simplicity is the ultimate sophistication.”-Leonardo DaVinci

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LIMIT YOUR FONT•Limit your font

▫Do not use every font you own

▫Limit logo design to one to two fonts no more than two!

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APPLY THE PRINCIPLES OF DESIGN•Apply The Principles of Graphic Design

▫Balance▫Unity▫Alignment▫Repetition & Consistency▫Contrast▫White space---Think about these principles

when designing your logo!

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Traits of good symbols:- positive association - easy identification - simplicity- few colors - positive and negative space association - flow, direction, metering

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Logo Process•Brainstorm/Thumbnails

•Design Logo (start black and white, keep it basic)

•Finalize logo (try different colors, etc) do not just settle

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Enter online logo design contestshttp://99designs.com/

Former student madeover a 1000$ withthis winning designhis senior year.

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Process ExampleOgden Plumbing

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Notes from designer• create something friendly and personal• focused almost exclusively on the human figure as I knew

this could illustrate many things (response, strength, personal service,

• messing around with wavy, water-like shapes I developed the running plumber image and saw the opportunity to incorporate the plunger.

• You’ll see I went back and forth with both a pipe wrench and a plunger in various sketches.

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Final Designs