Logo Critique Spirals
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plorp . critique . spirals
About | Blog | Cam | Critique | Domains | Hypercard | Links | Newton | Reality
Please note: Most of the pages found on this sitehave been designed using reasonably validstandardized markup and cascading style sheets. Thissite will look much better in browsers that properlysupport web standards . That being said, the contenton this site is completely accessible by any browseror internet access device - including a Newton. Oh,and those other pages... they'll be fixed up eventuallytoo.
What is with the current profusion of spiral logotypesof late? Are they being derived from the constantspin control that internet speed companies have toput on their insane valuations? Or is it symbolizingthe way technology drains away our time fromfamily and the more important things in life? Ok,that's a bit harsh...
Seen a swirl in your travels? Let me know about [email protected]
With the level ofbuzzwordcompliancy onthe site, it's nosurprise that
they're a"leadinginformationtechnologyconsultancyprovidinginnovative,business-driven,Microsoft-
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By Scott Heiferman Spirals
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http://www.splorp.com/about/http://www.splorp.com/blog/http://www.splorp.com/cam/http://www.splorp.com/domain/http://www.splorp.com/hyper/http://www.splorp.com/links/http://www.splorp.com/newton/http://www.splorp.com/realitytour/http://www.webstandards.org/mailto:[email protected]://www.alistapart.com/stories/bluegreen/bluegreen_1.htmlhttp://www.enormicom.com/http://www.goodexperience.com/images/ntfirms041300.gifhttp://logotypes.designer.am/http://www.ad-visor.net/special/spl_logo.htmlhttp://enredando.com/cas/enredados/enredados153.htmlhttp://webchantier.free.fr/logotheque/http://www.urw.de/english/logos/logoDB-set.htmhttp://www.logoed.fsnet.co.uk/http://www.unleash.com/gary/logo/logo4.htmlhttp://lekowicz.com/library/hp_archive/home_991124.htmlhttp://www.logosoup.com/http://www.logo.nino.ru/http://www.logotypes.ru/http://www.coolhomepages.com/newstatic/Logos/1.htmlhttp://www.heiferman.com/smilogos/http://www.terrasraras.com.br/spirals/Spirals.htmhttp://www.terrasraras.com.br/spirals/Spirals.htmhttp://www.heiferman.com/smilogos/http://www.coolhomepages.com/newstatic/Logos/1.htmlhttp://www.logotypes.ru/http://www.logo.nino.ru/http://www.logosoup.com/http://lekowicz.com/library/hp_archive/home_991124.htmlhttp://www.unleash.com/gary/logo/logo4.htmlhttp://www.logoed.fsnet.co.uk/http://www.urw.de/english/logos/logoDB-set.htmhttp://webchantier.free.fr/logotheque/http://enredando.com/cas/enredados/enredados153.htmlhttp://www.ad-visor.net/special/spl_logo.htmlhttp://logotypes.designer.am/http://www.goodexperience.com/images/ntfirms041300.gifhttp://www.enormicom.com/http://www.alistapart.com/stories/bluegreen/bluegreen_1.htmlhttp://www.internosis.com/mailto:[email protected]://www.webstandards.org/http://www.splorp.com/realitytour/http://www.splorp.com/newton/http://www.splorp.com/links/http://www.splorp.com/hyper/http://www.splorp.com/domain/http://www.splorp.com/cam/http://www.splorp.com/blog/http://www.splorp.com/about/http://www.splorp.com/http://www.splorp.com/ -
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centricsolutions,ensuringpredictableoutcomes".Predictableoutcomes like...
their logo,perhaps?
www.internosis.com
WebMagic isone of theInternet'spremierinnovators. Ifthat's true thenit's really sadthey can'tinnovatesomething otherbetter for theirown corporate
identity. Myguess is thatthey couldn'tinnovate theirway out of themaze at the endof a Kubrickfilm. Ouch.
www.webmagic.com
By Fernando Landgraf Stock Art Logos
By GoPromos.com Swoosh No More
By Alice Matsumoto Swoosh! There It Is.
By George Mannes Symbols.com
By HME Media Under The Swooshtika
By Adam Greenfield What's In A Logo? Plenty
By Kevin Jackson Xblog Logos & Symbols
By Xplane
Y2-Many Ellipses? By Eric Barao
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http://www.internosis.com/http://www.internosis.com/http://www.webmagic.com/http://www.webmagic.com/http://gopromos.com/idea_center/stock_art_alpha.asphttp://50cups.com/swoosh/http://www.thestreet.com/tech/internet/986150.htmlhttp://www.symbols.com/http://www.v-2.org/articles/swooshtika.htmlhttp://espn.go.com/gen/logos/mainbar.htmlhttp://www.xplane.com/xblog/logossymbols.shtmlhttp://www.esbproductions.com/eliplogo.htmhttp://www.esbproductions.com/eliplogo.htmhttp://www.xplane.com/xblog/logossymbols.shtmlhttp://espn.go.com/gen/logos/mainbar.htmlhttp://www.v-2.org/articles/swooshtika.htmlhttp://www.symbols.com/http://www.thestreet.com/tech/internet/986150.htmlhttp://50cups.com/swoosh/http://gopromos.com/idea_center/stock_art_alpha.asphttp://www.webmagic.com/http://www.webmagic.com/http://www.webmagic.com/http://www.internosis.com/http://www.internosis.com/ -
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Let's get thisstraight onceand for all. Afog dog is aweatherphenomenon. Ithas nothing to
do with sportinggoods. This logohas nothing todo with a fogdog or sportinggoods. Worksfor me.
www.fogdog.
com
I am pretty surethat if I werefaced withcreating anidentifying iconfor an internetportal company,
a vortex-likespiral wouldn'tbe my firstchoice. Creatinganother portalwouldn't be myfirst choiceeither.
www.freeport.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (3 of 34)16.02.2005 03:43:29
http://www.fogdog.com/http://www.fogdog.com/http://www.freeport.com/http://www.freeport.com/http://www.freeport.com/http://www.freeport.com/http://www.freeport.com/http://www.fogdog.com/http://www.fogdog.com/http://www.fogdog.com/ -
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Once upon atime, a group ofApple alumnihad awonderfullyvisual mobilecomputing
platform calledMagic Cap. They also had areally cool logo.In the shiftbetweenbusiness models,someonemisplaced the
fun.
www.generalmagic.com
Speaking ofApple alumni. The folks atEazel are puttinga friendly faceon Linux with afile managercalled Nautilus. Why Nautilus?So they coulduse a spiral logoof course. Imean, Debian can't have all thefun.
www.eazel.com
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http://www.mactech.com/articles/mactech/Vol.11/11.05/MakingMagic/http://www.generalmagic.com/http://www.generalmagic.com/http://www.generalmagic.com/http://www.eazel.com/people.htmlhttp://www.zdnet.com/products/stories/pipreviews/0,8827,374721,00.htmlhttp://www.debian.org/http://www.eazel.com/http://www.eazel.com/http://www.debian.org/http://www.zdnet.com/products/stories/pipreviews/0,8827,374721,00.htmlhttp://www.eazel.com/people.htmlhttp://www.eazel.com/http://www.generalmagic.com/http://www.generalmagic.com/http://www.generalmagic.com/http://www.mactech.com/articles/mactech/Vol.11/11.05/MakingMagic/http://www.generalmagic.com/ -
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Your business iskeeping peoplein the paper andprinting industryin the loop. Soobviously youname your
companyPaperLoop.What does yourlogo need to be?A loop on asheet of paper,of course.Perfect.
www.paperloop.com
Plumtree is acute name for acompany thatprovidescorporate portal-in-a-box
solutions. Thelogo is cute.Almost too cute.It's a good thingthey have machoproducts like theMassively Parallel Portal Engine.
www.plumtree.com
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http://www.paperloop.com/http://www.paperloop.com/http://www.plumtree.com/product/architecture/mpp.htmhttp://www.plumtree.com/product/architecture/mpp.htmhttp://www.plumtree.com/product/architecture/mpp.htmhttp://www.plumtree.com/http://www.plumtree.com/http://www.plumtree.com/http://www.plumtree.com/http://www.plumtree.com/product/architecture/mpp.htmhttp://www.plumtree.com/product/architecture/mpp.htmhttp://www.plumtree.com/product/architecture/mpp.htmhttp://www.plumtree.com/http://www.paperloop.com/http://www.paperloop.com/http://www.paperloop.com/ -
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The venerableworldwidebroadcaster goesportal. When theBBC dipped itstoes into the e-commerce pool,
no expense wasspared on brandcarryover. Andthat red dot justmakes me wantto click.
www.beeb.com
Say, what do wehave here? Awell establisheddigital audiotool developerwith a nautilusshaped logo. Ifyou place yourear next to the
corporate styleguide, I wonderif you can hearthe ocean?
www.digigram.com
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http://www.beeb.com/http://www.digigram.com/http://www.digigram.com/http://www.digigram.com/http://www.digigram.com/http://www.digigram.com/http://www.beeb.com/http://www.beeb.com/ -
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Not that wereally needed toknow, buteMation'scompany profile explains: "e forembedded. e for
Internet.Workingtogether forautoMation". Ialways thoughtthat internetstarted with an"i".
www.emation.com
Yes, "your freeoffice on theweb" offers services such ascalendaring andpermanentstorage for yourfiles. Why thespiral? It's yourhead hitting themonitor whenyou can't getonline to accessall your data.
www.space2go.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (7 of 34)16.02.2005 03:43:29
http://www.emation.com/company/http://www.emation.com/http://www.emation.com/http://www.space2go.com/overview-ps.htmlhttp://www.space2go.com/overview-ps.htmlhttp://www.space2go.com/http://www.space2go.com/http://www.space2go.com/http://www.space2go.com/http://www.space2go.com/overview-ps.htmlhttp://www.space2go.com/overview-ps.htmlhttp://www.space2go.com/http://www.emation.com/http://www.emation.com/http://www.emation.com/company/http://www.emation.com/ -
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SCT says theyare a "globalinformationtechnologysolutionscompany"applying
"relationshipleverageinitiatives".Covers all thebases doesn't it?So does thatlogo. Hold ontight, it'sleveraging.
www.sctcorp.com
Hot out of theoven and rightinto the stew.AltaVista'sshiny newGoogle-wannabe couldhave been abrand extension.They shouldhave used theirown image search to check
the net for otherspiral logos.
raging.altavista.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (8 of 34)16.02.2005 03:43:29
http://www.sctcorp.com/aboutus/http://www.sctcorp.com/http://www.sctcorp.com/http://www.google.com/http://www.google.com/http://images.altavista.com/http://images.altavista.com/http://raging.altavista.com/http://raging.altavista.com/http://raging.altavista.com/http://raging.altavista.com/http://images.altavista.com/http://images.altavista.com/http://www.google.com/http://www.google.com/http://raging.altavista.com/http://www.sctcorp.com/http://www.sctcorp.com/http://www.sctcorp.com/aboutus/http://www.sctcorp.com/ -
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Yet another hotel and resortconglomeratethat wants tosurround youwith all thewarmth and
charm of a dustdevil. As if theobviousHollywoodreference wasn'tenough to makeyour head spin.
www.starwood.
com
The call toaction on thesplash page forthis highlyinteractivemuseum is "GetFascinated".While you're atit, you can getwhirling , startspinning , andlearn to build your own spirallogo.
www.smm.org
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (9 of 34)16.02.2005 03:43:29
http://www.hilton.com/http://www.starwood.com/http://www.starwood.com/http://www.smm.org/sln/tf/p/popbottlewhirligig/popbottlewhirligig.htmlhttp://www.smm.org/sln/tf/t/tops/tops.htmlhttp://www.smm.org/sln/tf/s/spinning/spinning.htmlhttp://www.smm.org/sln/tf/s/spinning/spinning.htmlhttp://www.smm.org/http://www.smm.org/http://www.smm.org/sln/tf/s/spinning/spinning.htmlhttp://www.smm.org/sln/tf/s/spinning/spinning.htmlhttp://www.smm.org/sln/tf/t/tops/tops.htmlhttp://www.smm.org/sln/tf/p/popbottlewhirligig/popbottlewhirligig.htmlhttp://www.smm.org/http://www.starwood.com/http://www.starwood.com/http://www.hilton.com/http://www.starwood.com/ -
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When banks andother financialinstitutions startcompeting forbusiness, it's nota pretty sight.Want to soften
the consumer'sscenario? Use anonlineintermediarythat's organicand business-like.
www.
lendingtree.com
Need your handheld whileshopping forelectronicproducts? Theseguys will be thehome theater
Annie Sullivanto yourtechnophobicHelen Keller .But will theyuntangle the rat'snest behind mystereo?
www.getplugged.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (10 of 34)16.02.2005 03:43:29
http://www.lendingtree.com/http://www.lendingtree.com/http://www.hki.org/helen.htmlhttp://www.getplugged.com/http://www.getplugged.com/http://www.getplugged.com/http://www.getplugged.com/http://www.hki.org/helen.htmlhttp://www.getplugged.com/http://www.lendingtree.com/http://www.lendingtree.com/http://www.lendingtree.com/ -
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Given thatWhole Earth 'Lectronic Link has been aroundsince the punch-card , I shouldprobably showsome respectand cut 'em alittle slack. But,I'm gettingvertigo from thatlogo guys.
www.thewell.com
Did something
just drop into apool of yellowliquid? Or isthere a pulsatingsubwoofer underthat puddle. No
matter, as longas the logo sayshigh-speedDigital Subscriber Line to the end-user.
www.rhythms.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (11 of 34)16.02.2005 03:43:29
http://www.thewell.com/aboutwell.htmlhttp://www.thewell.com/aboutwell.htmlhttp://www.fourmilab.ch/documents/univac/cards.htmlhttp://www.fourmilab.ch/documents/univac/cards.htmlhttp://www.thewell.com/http://www.thewell.com/http://www.rhythms.com/network.htmlhttp://www.rhythms.com/network.htmlhttp://www.rhythms.com/http://www.rhythms.com/http://www.rhythms.com/http://www.rhythms.com/http://www.rhythms.com/network.htmlhttp://www.rhythms.com/network.htmlhttp://www.rhythms.com/http://www.thewell.com/http://www.thewell.com/http://www.fourmilab.ch/documents/univac/cards.htmlhttp://www.fourmilab.ch/documents/univac/cards.htmlhttp://www.thewell.com/aboutwell.htmlhttp://www.thewell.com/aboutwell.htmlhttp://www.thewell.com/ -
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Providing e-commerceservices for thebricks to clicksworld, Retekspots trends inretail channels
using somethingcalled Predictive Technology .That explainsthe Reveen-esque hypnoticspiral.
www.retek.com
This Finnishgroup performsinformationtechnologyresearch. Andtheir cyclonic,whirling waveof a logo seemsto fit the bill,once you readtheir tagline:"surfing on thetop of theinformation age".
www.
mediateam.oulu.fi
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (12 of 34)16.02.2005 03:43:29
http://www.retek.com/new/press/1999/02-24-99.htmlhttp://www.retek.com/new/press/1999/02-24-99.htmlhttp://www.lanceburton.com/public/reveenbi.htmlhttp://www.lanceburton.com/public/reveenbi.htmlhttp://www.retek.com/http://www.mediateam.oulu.fi/http://www.mediateam.oulu.fi/http://www.mediateam.oulu.fi/http://www.mediateam.oulu.fi/http://www.mediateam.oulu.fi/http://www.mediateam.oulu.fi/http://www.mediateam.oulu.fi/http://www.retek.com/http://www.lanceburton.com/public/reveenbi.htmlhttp://www.lanceburton.com/public/reveenbi.htmlhttp://www.retek.com/new/press/1999/02-24-99.htmlhttp://www.retek.com/new/press/1999/02-24-99.htmlhttp://www.retek.com/ -
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Actually, this isa very coolservice.Customizable,templateddocuments thatcome flying out
of your browserlike sheets oftissue off a bigold, electronicroll of, uh... hotpaper.
www.hotpaper.com
It's a recycledwood andpolymercompositematerial. It'smoisture andtermite-resistant.It wears like
stink ,complementsany home, andapparentlycomes in a rolllike carpeting.
www.timbertech.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (13 of 34)16.02.2005 03:43:29
http://www.hotpaper.com/http://www.hotpaper.com/http://www.timbertech.com/warranty.htmlhttp://www.timbertech.com/warranty.htmlhttp://www.timbertech.com/http://www.timbertech.com/http://www.timbertech.com/http://www.timbertech.com/http://www.timbertech.com/warranty.htmlhttp://www.timbertech.com/warranty.htmlhttp://www.timbertech.com/http://www.hotpaper.com/http://www.hotpaper.com/http://www.hotpaper.com/ -
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There's reallyonly one logo thatwould fit thiscompany, andgood golly if theydidn't nail it. But,I can't help
thinking that theyshould be sellingvacuum cleanersor lawn mowersor salad spinners...
www.cyclonecommerce.com
With a namelike theDepositoryTrust &ClearingCorporation,your visualidentity shouldspeak clearlyabout yourcompany andwork hand-in-hand with yourcorporate values . Well?Hmmm... Right.
www.dtcc.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (14 of 34)16.02.2005 03:43:29
http://www.cyclonecommerce.com/http://www.cyclonecommerce.com/http://www.cyclonecommerce.com/http://www.dtcc.com/about/http://www.dtcc.com/about/http://www.dtcc.com/http://www.dtcc.com/http://www.dtcc.com/about/http://www.dtcc.com/about/http://www.dtcc.com/http://www.cyclonecommerce.com/http://www.cyclonecommerce.com/http://www.cyclonecommerce.com/http://www.cyclonecommerce.com/ -
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Hey, what's thatthing swirlingaround in theabyss of theinternet? Ohnever mind, it's
just the remains
of a telephonereceiver and thepromise of nextto free telecomfrom your pc.
www.net2phone.com
I'm not entirelysure whyCincinnati'sContemporaryArt Center islocated at spiral.org . There mustbe some logicalor creativereason behind it,but for the lifeof me I can'tfind it on theirsite.
www.spiral.org
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (15 of 34)16.02.2005 03:43:29
http://www.net2phone.com/http://www.net2phone.com/http://www.spiral.org/http://www.spiral.org/http://www.spiral.org/http://www.spiral.org/http://www.spiral.org/http://www.spiral.org/http://www.spiral.org/http://www.net2phone.com/http://www.net2phone.com/http://www.net2phone.com/ -
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What's that giantsucking sound?Another greatidea gone, that'sall. Black Holeis the finalresting place for
the orphaned,yet stylishlysincere matteblack hardwareplatform onceknown as NeXT .
www.blackholeinc.com
With a namederived from aprofound latin phrase , youmight imaginethat your logo
would try a bitharder not tolook like the oneemblazoned onyour mostvoluminous competitor .Again, it's thespiral and the
swoosh .
www.asicstiger.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (16 of 34)16.02.2005 03:43:29
http://www.splorp.com/junk/nextstation/http://www.blackholeinc.com/http://www.blackholeinc.com/http://www.blackholeinc.com/http://www.asicstiger.com/family/history4.htmhttp://www.asicstiger.com/family/history4.htmhttp://www.nike.com/http://www.nike.com/http://50cups.com/rings/rings.htmlhttp://www.asicstiger.com/http://www.asicstiger.com/http://www.asicstiger.com/http://www.asicstiger.com/http://50cups.com/rings/rings.htmlhttp://www.nike.com/http://www.nike.com/http://www.asicstiger.com/family/history4.htmhttp://www.asicstiger.com/family/history4.htmhttp://www.asicstiger.com/http://www.blackholeinc.com/http://www.blackholeinc.com/http://www.blackholeinc.com/http://www.splorp.com/junk/nextstation/http://www.blackholeinc.com/ -
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Raise your handif you ever ran afractal generatoron yourcomputer backin the earlynineties. Chaos
theory bredfractals and thiscompany nameobviously bredthe logo. Aspiral as natureintended.
www.k-os.com
Look out! It'sthe old flyingcompact disc asmultimedia logoploy. I wasalways under theassumption thatthe "multi" in
multimediameant "morethan one". But Iguess you can'tmake a webpage look like aQ.
www.multimedia-quebec.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (17 of 34)16.02.2005 03:43:29
http://www.ccinet.com/~rob/fractal/what.htmlhttp://www.k-os.com/http://www.multimedia-quebec.com/http://www.multimedia-quebec.com/http://www.multimedia-quebec.com/http://www.multimedia-quebec.com/http://www.multimedia-quebec.com/http://www.multimedia-quebec.com/http://www.multimedia-quebec.com/http://www.k-os.com/http://www.ccinet.com/~rob/fractal/what.htmlhttp://www.k-os.com/ -
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I can see a realeasy joke in hereabout peoplewho work inmarketing beingsnakes andspeaking with
forked tongues,but I'm notgoing to gothere. However,there is thiswhole spiralmarketingschtick...
www.pythonmarketing.com
This company,along withiBelong offerportal buildingservices forbusiness andorganizations.The belief thatportals all lookand feel thesame isperpetuated,seeing as both,in some manner,adopted thespiral.
www.esociety.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (18 of 34)16.02.2005 03:43:29
http://www.pythonmarketing.com/http://www.pythonmarketing.com/http://www.pythonmarketing.com/http://www.ibelong.com/http://www.esociety.com/http://www.esociety.com/http://www.esociety.com/http://www.esociety.com/http://www.ibelong.com/http://www.esociety.com/http://www.pythonmarketing.com/http://www.pythonmarketing.com/http://www.pythonmarketing.com/http://www.pythonmarketing.com/ -
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Where eSociety has that queasy-greenparenthesisthing going forits logo, iBelongis wrapping it's
ever-lovin' armsaround you. Oris it a freakishbrown tongue?At any rate, it'sdefinitely saying"I be long."
www.ibelong.
com
Impliedsophisticationthroughsimulatedcalligraphy justain't gonna cutit. You can run,but you cannothide from thespiral, Mr.Hilton. Is it me,or does anyoneelse see twohotel roomdoors in ahallway?
www.hilton.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (19 of 34)16.02.2005 03:43:29
http://www.esociety.com/http://www.ibelong.com/http://www.ibelong.com/http://www.hilton.com/http://www.hilton.com/http://www.hilton.com/http://www.ibelong.com/http://www.ibelong.com/http://www.esociety.com/http://www.ibelong.com/ -
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Topica is forpeople who can'tseem to gaincontrol of all themailing listsbludgeoningtheir inbox to
death. HeyTopica! Find mea reference!Circle a keyphrase! That'slife when you'rethe internet'shighlighter.
www.topica.com
I guess everyoneneeds to belongto anassociation. TheNationalHousewaresManufacturers
Associationapparentlywants you tobelieve thathome is wherethe swirl is.Maybe theyshould talk tocooking.com
www.housewares.org
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (20 of 34)16.02.2005 03:43:29
http://www.topica.com/http://www.cooking.com/http://www.housewares.org/http://www.housewares.org/http://www.housewares.org/http://www.housewares.org/http://www.cooking.com/http://www.housewares.com/http://www.topica.com/http://www.topica.com/ -
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plorp . critique . spirals
Transpointoffers a serviceto take care ofall my billpaymentsonline. Greatconcept, but I
can't help beingreminded bytheir logo thatmy hard earnedmoney is stillgoing down thedrain.
www.transpoint.
com
The convolutedroad of Cosmostarts at Silicon Graphics . Thenthe promisingVRML playbacktechnology spunoff into CosmoSoftware nowowned byComputerAssociates. Nowonder theirheads arespinning.
www.sgi.com/ software/cosmo/
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (21 of 34)16.02.2005 03:43:29
http://www.transpoint.com/http://www.transpoint.com/http://www.sgi.com/http://www.sgi.com/http://www.sgi.com/software/cosmo/http://www.sgi.com/software/cosmo/http://www.sgi.com/software/cosmo/http://www.sgi.com/software/cosmo/http://www.sgi.com/http://www.sgi.com/http://www.sgi.com/software/cosmo/http://www.transpoint.com/http://www.transpoint.com/http://www.transpoint.com/ -
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They billthemselves as"more than theworld's largestcraft store".Commerce,community,
chat, and a logocarved with acrazed router.And check outthe man incharge, Angus Mackie . Nicepair - of scissors.
www.craftshop.com
It's a veritablethree-ring circusof vertically integrated newmedia fun over
at CorusEntertainment.They own radiostations,televisionstudios, andapparentlyalmost everytypeface knownto man.
www.corus.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (22 of 34)16.02.2005 03:43:29
http://www.craftshop.com/info/about.htmlhttp://www.craftshop.com/info/about.htmlhttp://www.craftshop.com/http://www.craftshop.com/http://www.corusent.com/pathB.asp?id=abouthttp://www.corusent.com/pathB.asp?id=abouthttp://www.corus.com/http://www.corus.com/http://www.corusent.com/pathB.asp?id=abouthttp://www.corusent.com/pathB.asp?id=abouthttp://www.corusent.com/http://www.craftshop.com/http://www.craftshop.com/http://www.craftshop.com/info/about.htmlhttp://www.craftshop.com/info/about.htmlhttp://www.craftshop.com/ -
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Dynamic drag-and-drop webcontentorganizationtools are thename of thegame for this
upstart startup.Stand back!That purpletentacle hasbeen hollowedout like anaircraft fuselagefor sheer speed.
www.octopus.com
With a productlike internet-based faxstorage andretrieval, youmight adopt a
logo that was abit lessreminiscent ofthe past. I liketightly curledwads of thermalfax paper asmuch as the nextguy, but...
www.efax.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (23 of 34)16.02.2005 03:43:29
http://www.octopus.com/http://www.octopus.com/http://www.efax.com/http://www.efax.com/http://www.efax.com/http://www.octopus.com/http://www.octopus.com/http://www.octopus.com/ -
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plorp . critique . spirals
Things goaround in theused music andvideo business.Discs, tape reels,LPs. But I thinkit's my head
that's spinningfrom the electricpurple and gunmetal grey colorscheme. Toeverything, turn,turn, turn...
www.
secondspin.com
Perhaps thegrandaddy of allspiral-basedcorporateidentities.Sybase is wherethe classic
mathematics ofthe goldensection meetsnumbingly safedraftsmanship.Pythagoraswould be soproud.
www.sybase.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (24 of 34)16.02.2005 03:43:29
http://www.secondspin.com/http://www.secondspin.com/http://www.sybase.com/http://www.sybase.com/http://www.sybase.com/http://www.sybase.com/http://www.sybase.com/http://www.secondspin.com/http://www.secondspin.com/http://www.secondspin.com/ -
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plorp . critique . spirals
A motivatedgroup of webfolk based in theUK have madethe spiral theirown by applyingthe age-old
technique ofantiquing. Justremember, we'rethe leading-edgedesign firm withthe woodcutlogo.
www.forty2c.
com
Poor sods. Whatelse could ainteractivedesign companynamedCommunicationWave do with
their corporateidentityanyway? A big,ol' c in theirname, plus theimpliedradiating wave,and boom! Wegot spiral.
www.c-wave.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (25 of 34)16.02.2005 03:43:29
http://www.forty2c.com/http://www.forty2c.com/http://www.c-wave.com/http://www.c-wave.com/http://www.c-wave.com/http://www.c-wave.com/http://www.c-wave.com/http://www.forty2c.com/http://www.forty2c.com/http://www.forty2c.com/ -
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Unfortunately,this logoreminds me ofthe game wheresomeone isblindfolded,spun around
several times,and then has tostumble aroundthe roomaimlessly.Interestingconcept for atraveldestination site.
www.go2orlando.com
Appropriatelysymbolic for amodern resorthotel is theimage of the
sun. Warm,bright, andwelcoming. Butif the sun startsto spin aroundlike this one,maybe you're
just getting heatstroke.
www.kealani.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (26 of 34)16.02.2005 03:43:29
http://www.go2orlando.com/http://www.go2orlando.com/http://www.kealani.com/http://www.kealani.com/http://www.kealani.com/http://www.kealani.com/http://www.kealani.com/http://www.go2orlando.com/http://www.go2orlando.com/http://www.go2orlando.com/ -
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Now this mustbe a companywho's 3D hardware products obviously go along way toprovideconsumers withtwo of the mostrequestedcomputersensoryexperiences -disorientationand dizziness.
www.nvidia.com
Beyond theliteralrepresentation ofthe fifth letter ofthe alphabet, Icannot fathomthe conceptbehind this logofor a beautyproducts site.Unless it's abelly button orsomething...hmmm.
www.eve.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (27 of 34)16.02.2005 03:43:29
http://www.nvidia.com/products.nsfhttp://www.nvidia.com/products.nsfhttp://www.nvidia.com/products.nsfhttp://www.nvidia.com/http://www.eve.com/http://www.eve.com/http://www.eve.com/http://www.nvidia.com/http://www.nvidia.com/products.nsfhttp://www.nvidia.com/products.nsfhttp://www.nvidia.com/products.nsfhttp://www.nvidia.com/ -
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I think the ideahere was tomesh a generic,recognizablesymbol such asan animal pawwith a stylized
human fingerprint. Sort of apersonalizedservice meetshappy puppykind of thing.Woof!
www.pets.com
A tumbling pileof ice crystalsidentifies thisself-proclaimed"leadingprovider" ofonline stuff forwhat they call
"generation i ".Of course, youknow whathappens to snowwhen the heat isturned up...
www.snowball.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (28 of 34)16.02.2005 03:43:29
http://www.pets.com/http://www.snowball.com/about_i.htmlhttp://www.snowball.com/http://www.snowball.com/http://www.snowball.com/http://www.snowball.com/http://www.snowball.com/about_i.htmlhttp://www.snowball.com/http://www.pets.com/http://www.pets.com/ -
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The biggest,baddest job-opportal in theuniverse hassuccumbed tothe swirl. Yeah,I know, it's
supposed to be astylized purpleeyeball to tieinto the name.Whatever. Anyopenings for alogo designer ?
www.monster.
com
Evolution isyour basic groupof softwaredevelopers andsystemintegrators.Yawn. In aironic twist oftale, theymention thatthey are aspinoff ofanothercompany calledMindVox. Spin.Spiral. Get it?
www.evolution.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (29 of 34)16.02.2005 03:43:29
http://jobsearch.monster.com/jobsearch.asp?cy=US&fn=12&q=logohttp://www.monster.com/http://www.monster.com/http://www.evolution.com/services/http://www.evolution.com/http://www.evolution.com/http://www.evolution.com/http://www.evolution.com/http://www.evolution.com/services/http://www.evolution.com/http://www.monster.com/http://www.monster.com/http://jobsearch.monster.com/jobsearch.asp?cy=US&fn=12&q=logohttp://www.monster.com/ -
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Makers of theoriginal Video Toaster also havethis way-coolanimation appcalled LightWave.What a spurtingpetroglyphic spiralhas to do withkiller three-deeswankiness, I'llnever know.
www.newtek.com/ products/ frameset_lightwave.html
The OpenMarket logoused to be aplanet with aswoosh, as stillseen in this part
of their site.Recently thecorporate lookwas overhauledand the logomorphed into aspiral within asquare. Way totake a chance.
www.openmarket.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (30 of 34)16.02.2005 03:43:29
http://www.newtek.com/products/frameset_vtnt.htmlhttp://www.newtek.com/products/frameset_vtnt.htmlhttp://www.newtek.com/products/frameset_lightwave.htmlhttp://www.newtek.com/products/frameset_lightwave.htmlhttp://www.newtek.com/products/frameset_lightwave.htmlhttp://www.newtek.com/products/frameset_lightwave.htmlhttp://www3.openmarket.com/lpbin/lpext.dll?f=file%5Bfbrowse-h.htm%5Dhttp://www.openmarket.com/http://www.openmarket.com/http://www.openmarket.com/http://www.openmarket.com/http://www3.openmarket.com/lpbin/lpext.dll?f=file%5Bfbrowse-h.htm%5Dhttp://www.openmarket.com/http://www.newtek.com/products/frameset_lightwave.htmlhttp://www.newtek.com/products/frameset_lightwave.htmlhttp://www.newtek.com/products/frameset_lightwave.htmlhttp://www.newtek.com/products/frameset_lightwave.htmlhttp://www.newtek.com/products/frameset_vtnt.htmlhttp://www.newtek.com/products/frameset_vtnt.htmlhttp://www.newtek.com/ -
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plorp . critique . spirals
Underneath theskin of theseeminglyclever visualconcept, lies anevil lurkingspirit known as
the spiral designelement.Sometimes you
just can't hidethe obvious.Springs. Spirals.They're all alike.
www.
mindspring.com
As if he didn'tcontrol enoughmarkets already,Corbis is BillGates' play intothe world ofdigitized visual
content.Currently,Corbis isengaged in agrudge matchwith that otherold moneypicture-monger,Getty.
www.corbis.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (31 of 34)16.02.2005 03:43:29
http://www.mindspring.com/http://www.mindspring.com/http://www.corbis.com/http://www.corbis.com/http://www.corbis.com/http://www.mindspring.com/http://www.mindspring.com/http://www.mindspring.com/ -
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Transmeta is amysteriouscompany with amysteriouschunk ofhardware namedthe Crusoe
processor. Theyapparently havea whack of patents that aremuch moreimpressive thantheirscreaminglymediocre logo.
www.transmeta.com
Just what theworld needs.Debian providesyet another free,alternative, open-source, Linuxbased operatingsystem. Thesethings seem tobreed like fliesdon't they? Did Imention it wasfree?
www.debian.org
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (32 of 34)16.02.2005 03:43:29
http://www.theregister.co.uk/981129-000004.htmlhttp://www.theregister.co.uk/981129-000004.htmlhttp://www.transmeta.com/http://www.transmeta.com/http://www.debian.org/http://www.debian.org/http://www.debian.org/http://www.transmeta.com/http://www.transmeta.com/http://www.theregister.co.uk/981129-000004.htmlhttp://www.theregister.co.uk/981129-000004.htmlhttp://www.transmeta.com/ -
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Anyone withinrecent earshot ofa game potatowon't requireany introductionto theDreamcast,
Sega's latestpolygon-crunching,trance-inducinggame box.Oooh, look at allthose brightcolors.
www.sega.com/ console
Tivola is one ofEurope's highestprofile and bestknownchildren'smultimedia
publishers anddistributors.Apparently Segahadn't heard ofthem when theydesigned theDreamcast logo.
www.tivola.com
le:///F|/ztemp/logo_critique_spirals/splorp.comcritique.html (33 of 34)16.02.2005 03:43:29
http://www.sega.com/console/http://www.sega.com/console/http://www.tivola.com/http://www.tivola.com/http://www.tivola.com/http://www.sega.com/console/http://www.sega.com/console/http://www.sega.com/console/ -
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At least theshape and colorof this logomakes sense inrelation to thecompany name.Unless of
course, you usea gas cooktop ora Coleman stove - then I guessthe connectionwould be lessobvious.
www.cooking.
com
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