Logo choices REady for Scribd

8/7/2019 Logo choices REady for Scribd

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Original ideas for logo design

Danielle O·Hara

I initially considered creating a band logo similarto Jamiroquais. I thought that due to

the anti-war message of our song

choice, we could include a silhouette

of our artist, holding antiwar-themed

mise en scene, eg. a rifle broken in

half, or with a flower coming out of

the barrel.

However, we decided that as the

primary brand image was not about an

anonymous, anti-war musician that we would

make this ideology more subtle, showing itself in

the scenes of destruction in the music video.

And so, after deciding that our band name

was to be Ellipsis, it was necessary to include

in our logo design, and adding a question mark

created connotations of an enigma.



Anothe ins irational band logo

The white on blac colour

sche e is evident in our logo

design. It creates a clear and

sharp image.

I like the simplicity of

this logo. It isnt

overly detailed, yet it

can be easily

identified.

The inclusion of the full stop is

eff ective. It is a recognizable

design f eature which adds

prevents the simplistic logo from

being dull. Visually, it makes a

statement.



Customising the design

Using the filter tool on Adobe Photoshop I was able to

apply filters such as coloured pencil, posterisation andgraphic pen to my

logo.

Whilst the three

designs to the left

are more

complicated than

the original, I feel

this is a negative

point. They do fit

in with the home-

made, alternative

Indie

conventions,howe

ver I feel the

designs are too

fussy. I believe

that in the case of logos, a simple

and memorable

one is the most

successful.



Logo Colour Sceme

Before narrowing it down to

the red or black background,

I altered the colour, simply

by selecting various colours from the colour picker in

Photoshop. After discussing it within the group, we decided

to go with the house style colour scheme of

black, white and red. We aimed to keep the

logo simple, but recognisable. The

monochromic palette connoted mystery,

which worked well with the brand image of

our artist. The idea of adding some colour to

the black and white was inspired by the film

Sin City, in which the technique was a

recognisable f eature. We decided that if we were to include a

colour, it would be red, due to the connotations of rebellionand danger, suggesting an anti-authority ideology which

would appeal to an Alternative audience.



A) Red background, round dots B) Black background, round dots

C) Red background, square dots D) Black background, square dots

Which logo do you prefer? State what you think is/isn¶t

effective about each logo.



Audience Feedback to questionnaire

Here are some of the responses we received:

I think the white text on the black background is

a sharper, clearer image. A. Steel

I like the red background as a secondary option,

like maybe for on t-shirts or something? And then

the black and white as the main one. D. Cook

Having round dots instead of square ones softens

the image. The square dots seem to dominate the

logo otherwise. A. Skellern

The red is brighter and stands out more.

G. Brignall

Definitely the black background, the simplicity

works well with mysterious band image. Either

the round or square would be good.A. Taylor

The impact of white on black is stronger than on

a red background. Stylistically, there is morepotential for expansion of the logo with the

inclusion of round dots. A. Goodwin [Graphic

Designer



I have correlated the questionnaire results

into a pie chart to make them clearer.

A)

15%

B)

46%C)8%

D)

31%

Audience Feedback: Logo Design Features

A) Red background, round dots

B) Black background, round dots

C) Red background, square dot

D) Black background, square dots

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o¢

13 p£

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Our final logo:

In order to make the logo

more distinctive, I used the

smudge tool in Photoshop,

and cut away at the question

mark. Making it appear more

ed and rou h.

The simplicity of the logo makes it easy to

duplicate for the mass manufacture of

merchandise, such as t-shirts.



Second y Lo o

This lo o is n extension of the earlier

desi n, and is more complex. It could be

used on posters, as alternative album art

and other larger images. The intricate

design of the image makes it less suitable

mass-production on t-shirts and otherband merchandise. The crosshair targets

carry connotations of war, as does the

use of the colour red, which is striking.

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