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De Smet Jesuit Logo & Brand Identity Guidelines by Greg Litwicki Prepared 1/14/16 Logo & Brand Identity Guidelines De Smet Jesuit High School

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De Smet Jesuit Logo & Brand Identity Guidel ines

by Greg LitwickiPrepared 1/14/16

Logo & Brand IdentityGuidelines

De Smet Jesuit High School

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De Smet Jesuit Logo & Brand Identity Guidel ines

Contents0

De Smet Jesuit Logo & Brand Identity Guidel ines

0.1 Logo Specifics0.2 Typeface Details0.2.1 Typography In Use0.2.2 Typography In Use0.2.3 Typography In Use0.3 Color Specifications0.4 Logo Styles0.4.1 Logo Styles0.4.2 Logo Styles0.4.3 Logo Styles0.4.4 Logo Styles0.5 Sports Applications0.5.1 Sports Applications 0.5.2 Sports Applicactions0.6 General Merchandise Applications

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Logo Specifics0.1

Logo Clear Space

Logo Clear Space

Grey stripped area indicates Safe Zone. Other graphical and visual

elements can be safely positioned up to the adjoining Blue area.

Blue indicates Clear Space. The blue area must be kept free of all

other graphical and visual elements.

This logo represents the core logo as it should appear on white and

or any light color background

Grey stripped area indicates Safe Zone. Other graphical and visual

elements can be safely positioned up to the adjoining Blue area.

Blue indicates Clear Space. The blue area must be kept free of all

other graphical and visual elements.

This logo represents the core logo as it should appear on white and

or any light color background

DE SMET JESUIT

DE SMET JESUIT

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De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines

Friz Quadrata Regular is the primary font used for the

logotype/logo wording. It can also be used for headline copy for an

document

Only one font style is used for the logo, and it is from one font family called Friz Quadrata

The Friz Quad family consists of 2typeface widths: Friz Quadrata Regular and Bold

Each weight comes in an italic format

Logo & Brand Identity Guidelines

Typeface Details0.2When to Use:

The Typeface Family

The bold version if the font should be used in limited fashion.

It can be used as the standard when stronger emphasis is

needed, such as in: stationery, website design, brochures and all forms of general correspondence.

When to Use:

F r iz Quadrata Regular

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!$%@&*()

Friz Quadrata Bold

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!$%@&*()

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De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines

Trebuchet Regular is the primary font used for any text used on

brochures, web sites and other materials that call for basic body

copy.

Only one font family used for text to support the headline/logo font:Trebuchet MS

Trebuchet family consists of 2typeface widths: Trebuchet reg and bold

Each weight comes in an italic format

Logo & Brand Identity Guidelines

Typeface Details0.2.1When to Use:

The Typeface Family

Trebuchet Bold can be used as a font within text where stronger emphasis is required. This font

can also be used as font for headlines where the the logo type

does not makes sense within the design of the individual piece.

When to Use:

Trebuchet MS Regular

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!$%@&*()

Trebuchet MS Bold

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!$%@&*()

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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$^&*()

Friz Quadrata Bold is used for: All “De Smet Jesuit” type as well as headline copy on all marketing and web based communications.

Logo & Brand Identity Guidelines

Typography in Use0.2.2

Friz Quadrata Bold

Friz Quadrata (Reg)

When to Use:

Friz Quadrata Regular is used in conjunction with the logo where the weight of the type has to be

less in order to not overpower the graphic logo.

Also used for tag lines when used with the logo or logo type.

When to Use:

DE SMET JESUIT

DE SMET JESUITM E N F O R O T H E R S

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De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines

Trebuchet Regular is used for: Body copy on the web site,

brochures, stationary and other communication

elements where copy is substantial and needs to be

separated from the style and weight of the headlines and

sub-headlines.

Logo & Brand Identity Guidelines

Typography in Use0.2.3

Trebuchet MS (Rg & B)

When to Use:

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!$%@&*()

Bonat On It

Papal Visit

Pope Francis’ visit to the United States has thrust our Catholic faith into the spotlight. In a sense, I feel like Catholicism is finding its rightful place in American culture as a credible and prophetic voice. What started with the Venerable Fulton Sheen has come to Stephen Colbert and Fr. Jim Martin, S.J. Pope Francis’ expression of the Gospel message is taking its place in our social dialog. Our students had a front row seat to this last week when they went on a Papal pilgrimage to Philadelphia to see him in person.

Alongside the Pope at the World Meeting of Families in Philadelphia last week, we saw comedian Jim Gaffigan, TV host Mo Rocca—an alum of Georgetown Prep, my alma mater—, and actor Mark Wahlberg. Most Americans have laughed at these guys’ jokes or watched them on the screen. I imagine more than a few folks said, “I didn’t know he was Catholic!” These guys are living in the world but not “of” the world. These celebrities embody what the American culture considers “successful” nowadays—how many “successful” Catholics have there been from American cultural perspective? They are talented, are adept at social media, and have millions of “likes” and twitter followers.

Posted on October 7,2015

The official Blog Of Trevor Bonat,Principal, De Smet Jesuit High School

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Color Specifications0.3

PROCESS C31 M39 Y89 K6SCREEN R174 G143 B64WEB HTML #AE9142

Pantone 2925 Metallic

Metallic ink can be usedwhen applicable

PROCESS C32 M98 Y78 K42SCREEN R116 G21 B37WEB HTML #741525

Pantone 202C

Pantone 117C

PROCESS C22 M39 Y100 K1.5SCREEN R202 G152 B44WEB HTML #CA982C

PROCESS C76 M25 Y0 K0SCREEN R0 G155 B222WEB HTML #009BDE

Pantone 2925C

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Logo Styles0.4

Primary Full 2 Color

Primary 1 Color

This is the primary logo to use, This is your main go-to version of

the logo, except for limited exceptions below.

SPARTAN HEAD MUST ALWAYS FACE RIGHT! NOTE: Helmet has a white stroke when appearing on a

maroon background.

This is the flat 1 color version, and can be used in environments

that might require a cleaner aesthetic.

Primary 1 Color

This is the flat 1 color version, designed to be used when placed

on a Maroon background

Note: Gold can be used in place of white where needed.

Solid Black

The solid black version is only to be used for Fax, and some forms

of black/white commercial printing applications, such as local newspapers etc, where

course halftones screens are used.

Social Media

There 2 versions of the Social Media profile image. Each are

saved with Transparent backgrounds.

The 1st one can be used for all round & square cornered profile destinations, such as: Twitter, Facebook etc, and is placed within a container (shown as cyan & magenta keylines).

The 2nd one is for circular profile destinations, such as: Google+, Instagram etc and as such does not come inside a container.

Full Tone Grey-scale

The grey-scale version can be used for higher quality, but still

B/W print reproduction, where a finer halftone screen is used.

DE SMET JESUIT

DE SMET JESUIT

DE SMET JESUIT DE SMET JESUIT

DE SMET JESUIT DE SMET JESUIT

DE SMET JESUIT DE SMET JESUIT

DE SMET JESUIT

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Logo Styles0.4.1 Do Not: Logomark

Do Not: Logomark

Do Not: Fonts

Do Not: SIzing

Do Not: Color

To ensure your brand logo is not the victim of aesthetic

vandalism, the general rule to abide by is: do not change,

alter, modify any part of the logo.

Some examples of logo missuse are shown below.

Do not resize or change the position of the logomark.

Do not use any other font, no matter how close it might look

to Friz Quadrata.

Do not use squish or squash the logo. Any resizing must be in

proportion.

Do not change the colors even if they look similar. Use the

official color specifications detailed in these guidelines

DE SMET JESUIT HIGH SCHOOL

DE SMET JESUIT HIGH SCHOOL

DE SMET JESUIT DE SMET JESUIT

DE SMET JESUIT

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Logo Styles0.4.2

Primary Full 3 Color

Primary 1 Color

This is the primary logo to use, This is your main go-to version of

the logo, except for limited exceptions below. Note: Gold

outline used when shield is appears on maroon background

This is the flat 1 color version, and can be used in environments

that might require a cleaner aesthetic.

Solid Black

The solid black version is only to be used for Fax, and some forms

of black/white commercial printing applications, such as local newspapers etc, where

course halftones screens are used.

Social Media

There 2 versions of the Social Media profile image. Each are

saved with Transparent backgrounds.

The 1st one can be used for all round & square cornered profile destinations, such as: Twitter, Facebook etc, and is placed within a container (shown as cyan & magenta keylines).

The 2nd one is for circular profile destinations, such as: Google+, Instagram etc and as such does not come inside a container.

Full Tone Grey-scale

The grey-scale version can be used for higher quality, but still

B/W print reproduction, where a finer halftone screen is used.

DE SMET JESUIT

DE SMET JESUIT DE SMET JESUIT

DE SMET JESUIT

DE SMET JESUIT

DE SMET JESUIT DE SMET JESUIT

DE SMET JESUIT DE SMET JESUIT

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Logo Styles0.4.3

Tone on Tone

The following examples are permitted uses of a one color

logo when printed or applied to a De Smet solid color background.

The logos are used as “Multiply” effect on top of the background

Each logo is applied to the background as a “multiply” layer at 50% opacity.Opacity level can be adjusted based on the designers needs.

DE SMET JESUIT

DE SMET JESUIT

DE SMET JESUIT

DE SMET JESUIT

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Logo Styles0.4.4

Business Papers

The following design incorporates all the core graphic elements of

the identity as part of the corporate business papers.

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De Smet Jesuit De Smet Jesuit Logo & Brand Identity Guidelines - HOCKEYLogo & Brand Identity Guidelines

Sports Applications0.5

Under Armour Partnership

Apparel Logos

De Smet Jesuit is partnering with Under Armour Corp for apparel

and uniform executionThe following logos/UA Fonts are allowed within the context of the

Sport/Team.SPARTANS HOCKEY uses UA Cadet. DE SMET JESUIT always remains in

Friz Quadrata

1 color logo used for Hockey Apparel on light grey or white

garment. Note: Arc for type must be kept consistent. Italic DSJ is to be used only when a small vertical

logo is needed for embroidery

Apparel Logos

2 color logo used for Hockey Apparel when produced on Maroon

Garment.

Apparel Logos

1 color logo used for Hockey Apparel when produced on

Maroon Garment.

DSJDE SMET JESUIT

spartansHockey

DSJDSJ

DE SMET JESUIT

spartansHockey

DSJDE SMET JESUIT

spartansHockey

HOCKEY

HOCKEY

HOCKEY

UA CADET

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!$%@&*()

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De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines - HOCKEYLogo & Brand Identity Guidelines

Sports Applications0.5.1

Under Armour Partnership

Apparel Logos

De Smet Jesuit Hockey Uniform Type:

UA Tiffany - This font is to be used on Uniforms only or on very

limited edition apparel by approval of team board.

This font does not have lower case characters

1 color logo used for Hockey Apparel on light grey or white

garment. Note: Arc for type must be kept consistent. Italic DSJ is to

be used only when a small vertical logo is needed for

embroidery

Apparel Logos

2 color logo used for Hockey Apparel when produced on

Maroon Garment.

Apparel Logos

1 color logo used for Hockey Apparel when produced on

Maroon Garment.

UA t iffany

ABCDEFghij1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ

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De Smet Jesuit De Smet Jesuit Logo & Brand Identity Guidelines - UNDER ARMOUR FONTSLogo & Brand Identity Guidelines

Sports Applications0.5.2

Under Armour Partnership

De Smet Jesuit is partnering with Under Armour Corp for apparel

and uniform executionThe following logos/UA Fonts are allowed within the context of the

Sport/Team.SPARTANS HOCKEY uses UA Cadet. DE SMET JESUIT always remains in

Friz Quadrata

UA CADET

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

UA FALCON

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

UA PREMIER

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

UA TERRAFONT

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

UA TIFFANY

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

UA UNIVERSITY

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

UA RED RAIDER

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

UA UNDENIABLE

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

UA HIGHLIGHT

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

UA LUBBOCK

ABCDEFabcd1234ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

These UA fonts are mandatory when Under Armour is decorating Jerseys or other uniform apparel.

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De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines - GENERAL MERCHANDISELogo & Brand Identity Guidelines

General Merchandise0.6

Under Armour Partnership

De Smet Jesuit general merchandise guideline is intended

to help guide producers of De Smet Jesuit Branded apparel.

The logo placements and sizes should be followed as closely

as possible.

The core assets should be used when designing any De Smet

apparel. Any deviation from the core logos will need to be

approved by school leadership.

POLOS: Helmet and Shield logos should not exceed 1.75” tall.Logos that use the “De Smet Jesuit” should not exceed 3” in length

QUARTER ZIPS: Helmet and Shield logos should not exceed 2” tall.Logos that use the “De Smet Jesuit” should not exceed 3” in length

HOODIES: Screen printed logos,whether they be the “D”, the helmet or the shield shouldnot exceed 8” wide or 7” tall.

WARM UP PANTS: Helmet or Shieldlogo should be opposite the UA logoand not exceed 2” tall