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  • De Smet Jesuit Logo & Brand Identity Guidel ines

    by Greg LitwickiPrepared 1/14/16

    Logo & Brand Identity Guidelines

    De Smet Jesuit High School

  • De Smet Jesuit Logo & Brand Identity Guidel ines

    Contents0

    De Smet Jesuit Logo & Brand Identity Guidel ines

    0.1 Logo Specifics 0.2 Typeface Details 0.2.1 Typography In Use 0.2.2 Typography In Use 0.2.3 Typography In Use 0.3 Color Specifications 0.4 Logo Styles 0.4.1 Logo Styles 0.4.2 Logo Styles 0.4.3 Logo Styles 0.4.4 Logo Styles 0.5 Sports Applications 0.5.1 Sports Applications 0.5.2 Sports Applicactions 0.6 General Merchandise Applications

  • De Smet JesuitDe Smet Jesuit Logo & Brand Identity GuidelinesLogo & Brand Identity Guidelines

    Logo Specifics0.1

    Logo Clear Space

    Logo Clear Space

    Grey stripped area indicates Safe Zone. Other graphical and visual

    elements can be safely positioned up to the adjoining Blue area.

    Blue indicates Clear Space. The blue area must be kept free of all

    other graphical and visual elements.

    This logo represents the core logo as it should appear on white and

    or any light color background

    Grey stripped area indicates Safe Zone. Other graphical and visual

    elements can be safely positioned up to the adjoining Blue area.

    Blue indicates Clear Space. The blue area must be kept free of all

    other graphical and visual elements.

    This logo represents the core logo as it should appear on white and

    or any light color background

    DE SMET JESUIT

    DE SMET JESUIT

  • De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines

    Friz Quadrata Regular is the primary font used for the

    logotype/logo wording. It can also be used for headline copy for an

    document

    Only one font style is used for the logo, and it is from one font family called Friz Quadrata

    The Friz Quad family consists of 2typeface widths: Friz Quadrata Regular and Bold

    Each weight comes in an italic format

    Logo & Brand Identity Guidelines

    Typeface Details0.2 When to Use:

    The Typeface Family

    The bold version if the font should be used in limited fashion.

    It can be used as the standard when stronger emphasis is

    needed, such as in: stationery, website design, brochures and all forms of general correspondence.

    When to Use:

    F r iz Quadrata Regular

    ABCDEF abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!$%@&*()

    Friz Quadrata Bold

    ABCDEF abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!$%@&*()

  • De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines

    Trebuchet Regular is the primary font used for any text used on

    brochures, web sites and other materials that call for basic body

    copy.

    Only one font family used for text to support the headline/logo font: Trebuchet MS

    Trebuchet family consists of 2typeface widths: Trebuchet reg and bold

    Each weight comes in an italic format

    Logo & Brand Identity Guidelines

    Typeface Details0.2.1 When to Use:

    The Typeface Family

    Trebuchet Bold can be used as a font within text where stronger emphasis is required. This font

    can also be used as font for headlines where the the logo type

    does not makes sense within the design of the individual piece.

    When to Use:

    Trebuchet MS Regular

    ABCDEF abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!$%@&*()

    Trebuchet MS Bold

    ABCDEF abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!$%@&*()

  • ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

    De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$^&*()

    Friz Quadrata Bold is used for: All “De Smet Jesuit” type as well as headline copy on all marketing and web based communications.

    Logo & Brand Identity Guidelines

    Typography in Use0.2.2

    Friz Quadrata Bold

    Friz Quadrata (Reg)

    When to Use:

    Friz Quadrata Regular is used in conjunction with the logo where the weight of the type has to be

    less in order to not overpower the graphic logo.

    Also used for tag lines when used with the logo or logo type.

    When to Use:

    DE SMET JESUIT

    DE SMET JESUIT M E N F O R O T H E R S

  • De Smet JesuitDe Smet Jesuit Logo & Brand Identity Guidelines

    Trebuchet Regular is used for: Body copy on the web site,

    brochures, stationary and other communication

    elements where copy is substantial and needs to be

    separated from the style and weight of the headlines and

    sub-headlines.

    Logo & Brand Identity Guidelines

    Typography in Use0.2.3

    Trebuchet MS (Rg & B)

    When to Use:

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!$%@&*()

    Bonat On It

    Papal Visit

    Pope Francis’ visit to the United States has thrust our Catholic faith into the spotlight. In a sense, I feel like Catholicism is finding its rightful place in American culture as a credible and prophetic voice. What started with the Venerable Fulton Sheen has come to Stephen Colbert and Fr. Jim Martin, S.J. Pope Francis’ expression of the Gospel message is taking its place in our social dialog. Our students had a front row seat to this last week when they went on a Papal pilgrimage to Philadelphia to see him in person.

    Alongside the Pope at the World Meeting of Families in Philadelphia last week, we saw comedian Jim Gaffigan, TV host Mo Rocca—an alum of Georgetown Prep, my alma mater—, and actor Mark Wahlberg. Most Americans have laughed at these guys’ jokes or watched them on the screen. I imagine more than a few folks said, “I didn’t know he was Catholic!” These guys are living in the world but not “of” the world. These celebrities embody what the American culture considers “successful” nowadays—how many “successful” Catholics have there been from American cultural perspective? They are talented, are adept at social media, and have millions of “likes” and twitter followers.

    Posted on October 7,2015

    The official Blog Of Trevor Bonat, Principal, De Smet Jesuit High School

  • De Smet JesuitDe Smet Jesuit Logo & Brand Identity GuidelinesLogo & Brand Identity Guidelines

    Color Specifications0.3

    PROCESS C31 M39 Y89 K6 SCREEN R174 G143 B64 WEB HTML #AE9142

    Pantone 2925 Metallic

    Metallic ink can be used when applicable

    PROCESS C32 M98 Y78 K42 SCREEN R116 G21 B37 WEB HTML #741525

    Pantone 202C

    Pantone 117C

    PROCESS C22 M39 Y100 K1.5 SCREEN R202 G152 B44 WEB HTML #CA982C

    PROCESS C76 M25 Y0 K0 SCREEN R0 G155 B222 WEB HTML #009BDE

    Pantone 2925C

  • De Smet JesuitDe Smet Jesuit Logo & Brand Identity GuidelinesLogo & Brand Identity Guidelines

    Logo Styles0.4

    Primary Full 2 Color

    Primary 1 Color

    This is the primary logo to use, This is your main go-to version of

    the logo, except for limited exceptions below.

    SPARTAN HEAD MUST ALWAYS FACE RIGHT! NOTE: Helmet has a white stroke when appearing on a

    maroon background.

    This is the flat 1 color version, and can be used in environments

    that might require a cleaner aesthetic.

    Primary 1 Color

    This is the flat 1 color version, designed to be used when placed

    on a Maroon background

    Note: Gold can be used in place of white where needed.

    Solid Black

    The solid black version is only to be used for Fax, and some forms

    of black/white commercial printing applications, such as local newspapers etc, where

    course halftones screens are used.

    Social Media

    There 2 versions of the Social Media profile image. Each are

    saved with Transparent backgrounds.

    The 1st one can be used for all round & square cornered profile destinations, such as: Twitter, Facebook etc, and is placed within a container (shown as cyan & magenta keylines).

    The 2nd one is for circular profile destinations, such as: Google+, Instagram etc and as such does not come inside a container.

    Full Tone Grey-scale

    The grey-scale version can be used for higher quality, but still

    B/W print reproduction, where a finer halftone screen is used.

    DE SMET JESUIT

    DE SMET JESUIT

    DE SMET JESUIT DE SMET JESUIT

    DE SMET JESUIT DE SMET JESUIT

    DE SMET JESUIT DE SMET JESUIT

    DE SMET JESUIT

  • De Smet JesuitDe Smet Jesuit Logo & Brand Identity GuidelinesLogo & Brand Identity Guidelines

    Logo Styles0.4.1 Do Not: Logomark

    Do Not: Logomark

    Do Not: Fonts

    Do Not: SIzing

    Do Not: Color

    To ensure your brand logo is not the victim of aesthetic

    vandalism, the general rule to abide by is: do not change,

    alter, modify any part of the logo.

    Some examples of logo missuse are shown below.

    Do not resize or change the position of the logomark.

    Do not use any other font, no matter how close it might look

    to Friz Quadrata